While Jay Glazer is famous for his work as an insider on FOX NFL Sunday, his journey to get to that point shows where hard work and a dedication to never giving up can take you once your foot is in the door.
Glazer was a guest on The Adam Schefter Podcast to talk about his new book, Unbreakable: How I Turned My Depression and Anxiety into Motivation and You Can Too and he got into the origin of how he got into the sports business.
When Glazer was covering the Giants for the New York Post, he knew he did not have the same experience as other reporters, so he had to find a different way to stand out. He did it in a way that now seems normal to any reporter, but was not common in the late 90’s:
“When I walked in the Giants locker room early on, I said, man, I don’t have the same education as everyone else, I don’t have the same experience,” Glazer recalled. “How can I be different? If these guys work 9-5, I’m not going to outwork them by a little, I’m going to outwork them by a lot. I’ll be here at 7 a.m. till Strahan drops me off at 9 p.m. because I couldn’t afford bus or subway fare both ways. Michael would drive me in every single day. He understands my plight. That’s a great friend right there.
“I also said I’m going to build relationships with people. I think back then, it was taboo to have relationships with players and coaches. In New York, it was taboo to do that. I said, well, that’s where I am going to be different. I’m going to build relationships and over time, more scoops would come from those relationships.”
After Glazer was at the New York Post, he got a full-time job as the NFL insider for CBS SportsLine beginning in 1999. While he wasn’t on TV, he was able to do something different that changed the media landscape:
“What that allowed me to do is become the first minute-by-minute breaking news guy in America, Me vs. Len Pasquarelli and John Clayton of ESPN… That was the birth of what we do,” said Glazer. “There was no crawl before us. You newspaper guys used to get pissed at us because you guys would file something at 6 p.m. and then we break something at 10 p.m. at night so your back page would be moot. We started an industry with this. We raised access for everybody. We changed it into a relationship-based business.”
Despite Glazer competing with ESPN and other media outlets to be first with stories, he still calls Adam Schefter before the beginning of the season to wish him good luck. In fact, Schefter says Glazer was the one who is the most responsible for the credit system on ESPN’s bottomline:
“I tried to make it into a fight, me vs. all of ESPN, David vs. Goliath,” Glazer said. “People don’t know Adam and I talk before every season. I call you up and say to you and Mort, good luck. We need each other because we need opponents. We need to fight someone. Let’s do it clean. We can all get rich and do it the right way. Let’s make sure we get all of our stuff right.”
Poll Data Shows Tepid Response To Tom Brady Joining FOX
“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”
FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.
A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.
The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.
Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.
That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.
Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.
FOX Not Interested In Joining Streaming Sports Wars
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”
The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.
Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.
Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”
Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.
“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.
FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.
NBA Draft To Get Simulcast From ESPN & ABC
“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”
ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.
ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.
This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.
Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.
“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”
ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.