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Jim Trotter On NFL’s Failure to Hire Black Coaches: ‘I’m At a Loss For Words’

“I’m at a loss for words here because it truly is so frustrating and so exhausting, and just so unfair to these men who, all they want is an equal opportunity,”



NFL commissioner Roger Goodell had to have known he would face questions about the league’s head-coach hiring practices in light of Brian Flores’ class-action lawsuit alleging racial discrimination.

Even without Flores’ lawsuit, Goodell likely would’ve had to address the continued lack of minority hiring when nine head-coach positions were open and only two of them went to people of color. New Dolphins coach Mike McDaniel is biracial and the Texans hired Lovie Smith under what could be viewed as questionable circumstances with increased scrutiny over hiring Black coaches.

But the issue is at the forefront of concerns the NFL needs to deal with, so Goodell had to confront the league’s lack of diversity in hiring during his “State of the NFL” press conference on Wednesday. Posing questions on the matter was NFL Network’s Jim Trotter. (The call is coming from inside the house, Rog!)

Video of the exchange was aired on NFL Total Access, which you can see below:

Trotter began by pointing out that 24 of the NFL’s 32 franchises have either had one Black head coach or no Black head coaches. He named the 13 teams that have never hired a Black head coach, then mentioned that the league has never had a majority Black owner and only one Black team president. Seven general managers are Black, five hired in the past 12 months. And now, three Black head coaches, two hired after the Flores lawsuit.

“When we look at the league office, of the top 11 executives, there are only two people of color,” said Trotter. “When we look at NFL Media Group, where I work, there is not one Black person at the senior level in the newsroom who makes decisions about a league whose player population is 70 percent Black.”

“So as a member of the Media Group and as a Black man, I ask why does the NFL and its owners have such a difficult time at the highest levels hiring Black people into decision-making positions?”

Goodell gave what most would view as an evasive answer, saying the league believes in diversity but needs to look at its policies and procedures, and needs to do a better job.

Soon thereafter, Trotter appeared on San Francisco’s Damon & Ratto and talked about putting Goodell on the spot, but not getting a satisfactory answer.

“The thing that was fascinating to me today is when Roger said that no topic has dominated or created more discussion among the owners over the last four to five years than this diversity issue,” Trotter said.

“I’m listening to that and I’m saying, ‘Well, doesn’t that tell you then that you guys aren’t getting it right?’ Here we are, five years later, and we’re still talking about the same thing and the numbers are not actually increasing, but regressing.”

Trotter went on to express his frustration that team owners who haven’t hired Black coaches are on the league’s diversity and social justice committees. Yet when they have head-coach openings, they’re not hiring minorities for those positions.

“I’m at a loss for words here because it truly is so frustrating and so exhausting, and just so unfair to these men who, all they want is an equal opportunity,” said Trotter.

Sports Radio News

Parker Hillis Named Brand Manager of Sports Radio 610



Goodbye snow and hello heat! Parker Hillis is headed to Houston. Audacy has announced that he will be the new brand manager for Sports Radio 610.

“Parker is a rising star,” Sarah Frazier, Senior Vice President and Market Manager of Audacy in Houston, said in a press release. “He has impressed us since day one with his innovative ideas, focus on talent coaching and work ethic. We’re thrilled to have him join our Audacy team.”

Hillis comes to the market from Denver. He has spent the last three years with Bonneville’s 104.3 The Fan. He started as the station’s executive producer before rising to APD earlier this year.

In announcing his exit from The Fan on his Facebook page, Hillis thanked Fan PD Raj Sharan for preparing him for this opportunity.

“His leadership and guidance set the stage for me to continue to grow and develop in this industry, one that I absolutely love,” Hillis wrote. “This is a special place, one that I am honored to have been a part of and so sad to leave.”

Sports Radio 610 began the process to find a new brand manager in February when Armen Williams announced he was leaving the role. Williams also came to Houston from Denver. He started his own business outside the radio industry.

“I’m excited to join the Sports Radio 610 team in Houston,” said Hillis. “The opportunity to direct and grow an already incredible Audacy brand is truly an honor.”

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Sports Radio News

Schopp & Bulldog: NFL Has To Figure Out Pro Bowl Alternative That Draws Same Audience

“The game just could not be less interesting.”



After years of criticism and declining television ratings, NFL Commissioner Roger Goodell publicly stated this week that the Pro Bowl, as it is currently contested, is no longer a viable option for the league and that there would be discussions at the league meetings to find another way to showcase the league’s best players.

Yesterday afternoon, Schopp and Bulldog on WGR in Buffalo discussed the growing possibility of the game being discontinued, and how the NFL could improve on the ratings it generates with new programming.

“The same number of people [who] watched some recent… game 7 between Milwaukee and Boston… had the same audience as the Pro Bowl had last year,” said co-host Chris “The Bulldog” Parker. “….Enough people watch it to make it worth their while; it’s good business. They’ll put something in that place even though the game is a joke.”

One of the potential outcomes of abolishing the Pro Bowl would be replacing it with a skills showdown akin to what the league held last year prior to the game in Las Vegas. Some of the competitions held within this event centered around pass precision, highlight catches and a non-traditional football competition: Dodgeball. Alternatively, the league could revisit the events it held in 2021 due to the cancellation of the Pro Bowl because of the COVID-19 pandemic, which included a virtual Madden showdown and highlight battle, appealing to football fans in the digital age.

Stefon Diggs and Dion Dawkins of the Buffalo Bills were selected to the AFC Pro Bowl roster this past season, and while it is a distinct honor, some fans would rather see the game transformed or ceased entirely – largely because of the risks associated with exhibition games.

In 1999, the NFL held a rookie flag football game on a beach in Waikiki, Hawaii before the Pro Bowl in which New England Patriots running back Robert Edwards severely dislocated his knee while trying to catch a pass. He nearly had to have his leg amputated in the hospital, being told that there was a possibility he may never walk again. Upon returning to the league four seasons later with the Miami Dolphins, Edwards was able to play in 12 games, but then lost his roster spot at the end of the season, marking the end of his NFL career.

“You might not want to get too crazy with this stuff, but there’d have to be some actual contests to have it be worth doing at all,” expressed show co-host Mike Schopp. “Do you not have a game? I don’t know.”

The future of the Sunday before the Super Bowl is very much in the air, yet Goodell has hardly been reticent in expressing that there needs to be a change made in the league to better feature and promote the game’s top players. In fact, he’s been saying it since his first days as league commissioner in 2006, evincing a type of sympathy for the players participating in the contest, despite it generating reasonable television ratings and advertising revenue.

“Maybe the time has come for them to really figure out a better idea, and maybe that’s what’s notable [about] Goodell restating that he’s got a problem with it,” said Parker. “If there’s some sort of momentum about a conversation [on] creating a very different event that could still draw your 6.7 million eyeballs, maybe they’ll figure out a way to do something other than the game, because the game just could not be less interesting.”

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Sports Radio News

Iowa Adds WCKG As Chicago Radio Affiliate

“The Hawkeyes open their season at home on September 3 against FCS power South Dakota State.”



Iowa City, home of the University of Iowa, sits just over three and a half hours from Chicago. It makes sense to assume plenty of alumni move to the Windy City after school and that other Iowa fans live in the metro area as well. That is why the Hawkeyes have struck a deal with WCKG to become their radio affiliate in Chicago.

The station, which is heard on 1530 AM, will air the entire season of Iowa football.

“Iowa Football’s storied history, continued success, and loyal fan base and alumni network throughout Chicagoland made this move a no-brainer for WCKG,” WCKG Sports Director Jon Zaghloul said in a press release. “I’m excited to bring the Hawkeyes to Chicago, and can’t wait to start airing games this Fall. It’s a huge acquisition for our brand, and, more importantly, our devoted listeners.” 

The Hawkeyes open their season at home on September 3 against FCS power South Dakota State. Gary Dolphin has called all of the school’s sports on radio since 1996. Ed Podolak is his partner in the booth during football season.

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