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Turner Sports, U.S. Soccer Agree on 8-Year Rights Deal For 2023 and Beyond

This will be Turner’s second dip into the futbol arena, as the company previously was the English-language home for the UEFA Champions League, which drew mixed reviews.

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The U.S. Soccer Federation will have a new domestic TV rights partner for all men’s and women’s national team matches, special tournaments, and FIFA World Cup qualifiers starting in 2023.

WarnerMedia announced on Tuesday that Turner Sports has come to terms on an eight-year deal with the U.S. Soccer Federation that will make TNT/TBS and HBO Max the exclusive English-language homes for U.S. soccer each year.

HBO Max will stream more than 20 matches each year, with TNT and TBS carrying half of those contests.

“We’re excited to spotlight one of the most popular Women’s teams in the world, along with an ascending Men’s National Team, over the eight years of this agreement,” Turner Sports president Lenny Daniels said. “This partnership offers us an opportunity to engage with their avid, young and diverse fan bases through all of our Turner Sports and Bleacher Report platforms.”

“During our discussions, it was clear how dedicated they are to growing soccer in the United States, especially their commitment to expand the women’s game,” U.S. Soccer president Cindy Parlow Cone said. “As we build towards 2026 and beyond, we have found a fantastic partner to spotlight the stories of our Women’s and Men’s National Teams.”

This will be Turner’s second dip into the futbol arena, as the company previously was the English-language home for the UEFA Champions League, which drew mixed reviews. CBS Sports soccer analyst Grant Wahl tweeted Tuesday that hopefully in 2023 and beyond Turner does a better job with the two national teams.

“If Turner wants to do a better broadcast for US Soccer than it did for Champions League, it needs to hire producers who have a proven track record in soccer,” Wahl said. “The on-air talent for Turner’s UCL wasn’t the problem.”

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Poll Data Shows Tepid Response To Tom Brady Joining FOX

“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”

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FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.

A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.

The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.

Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.

That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.

Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.

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FOX Not Interested In Joining Streaming Sports Wars

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”

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The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.

Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.

Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”

Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.

“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.

FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.

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NBA Draft To Get Simulcast From ESPN & ABC

“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”

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ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.

ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.

This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.

Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.

“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”

ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.

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