Joe Buck and Troy Aikman will remain together in the broadcast booth. And ESPN has their play-by-play man for Monday Night Football.
The New York Post‘s Andrew Marchand reports that Fox allowed Buck to enter contract talks with ESPN, and Buck is expected to sign a deal to call MNF. Fox could have prevented Buck from talking to ESPN, but apparently the network decided to let him pursue a larger deal as a “thank you for your service” gesture. He’s been with Fox since 1994.
Buck had one year remaining on his deal with Fox for a reported $11 million, so it’s reasonable to presume that he’ll get a raise at ESPN in addition to a multi-year agreement. According to Marchand, Buck’s deal will be for five years and could range from $60 million to $75 million. So at least a $1 million annual raise, but possibly up to $4 million.
Aikman has reportedly agreed to a five-year, $92.5 million contract to be the analyst in the MNF booth. The $18.5 million annual salary surpasses what Tony Romo earns with CBS in the 10-year contract that he signed two years ago. That deal will likely be officially announced once Buck is inked to a deal and ESPN can introduce its new Monday Night Football team together.
After he left Fox for ESPN, Aikman made it clear that he would like to continue working with Buck, with whom he worked for 20 years on the network’s No. 1 NFL broadcast team. That seemed unlikely with Buck still under contract, but ESPN obviously had a lucrative offer and Aikman has indicated that Fox is only willing to pay so much to keep its talent.
The question now becomes who replaces Buck and Aikman at Fox. And where will Al Michaels go? With Fox, Kevin Burkhardt and Greg Olsen are expected to move up to the No. 1 booth, but the network might want to do something splashier now. Could that involve Michaels? Or is he now all but assured to go to Amazon, which has been rumored for months? (The possibility of Michaels calling the NFL and returning to baseball at Fox is extremely intriguing.)
Will Buck only call Monday Night Football for ESPN? He was Fox’s top play-by-play broadcaster for Major League Baseball, calling showcase events like the MLB All-Star Game and the World Series (which he’s broadcasted for 24 seasons). It’s unlikely he would call Sunday Night Baseball, especially during NFL season. But the network also just named Karl Ravech as SNB‘s play-by-play announcer with analysts David Cone and Eduardo Perez.
With Buck previously expressing interest in branching out with a talk show at HBO, could there be a possibility of him doing something like a recurring interview or feature series? (The HBO show was canceled after only three episodes, and Buck has said it was a bad experience.)
Maybe Buck is content to just call Monday Night Football (especially if that’s all his ESPN deal calls for) while indulging his creative, playful side with his podcast, Daddy Issues, co-hosted with actor Oliver Hudson.
Peter King: ‘Tom Brady Needs To Study Cris Collinsworth’
“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is.”
Peter King dedicated a not-insignificant portion of his “Football Morning in America” column this week to advice for Tom Brady. FOX announced last week that the Buccaneers’ quarterback will become the network’s lead NFL analyst upon his retirement.
Brady’s decision and his reported salary have been the source of much speculation and prediction amongst his soon-to-be colleagues.
King is optimistic that Tom Brady will be entertaining and informative when he makes his FOX debut. He did offer the GOAT a little bit of advice about what he should be doing in the months leading up to calling it quits on his playing days and starting his new career.
“I think what I’d do if I were Brady is study Cris Collinsworth—and honest to goodness, I don’t say that because I work for NBC,” he wrote. “I say it because Collinsworth knows how to talk X’s-and-O’s conversationally, he’s an easy listen, and he can criticize when the time comes.”
Interestingly, last week, Collinsworth says he hears from most former players that are getting ready to make the jump to broadcasting. He was surprised he never heard from Tom Brady before FOX announced their deal.
King had two other suggestions. The first was that Brady watch multiple games from start to finish so that he can hear what the give-and-take between a broadcaster and analyst sounds like. The other is that he has to commit to being interesting and not censoring himself. King has faith that Brady will be able to do that.
“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is. On that LeBron James show last year, Brady said, ‘Ninety percent of what I say is not what I’m thinking. There’s a part of me that doesn’t like conflict, so in the end I always just try to play it super-flat.’ That has to end once he’s on TV if he wants to be any good.”
Nick Wright Critical Of ABC Crew As Giannis Antetokounmpo Struggles In Game 7
“He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.”
Giannis Antetokounmpo started hot in Game 7 on Sunday. By the time the game ended though, the Boston Celtics were on their way to Miami for Game 1 of the Eastern Conference Finals and the defending champions were headed back to Milwaukee.
The Celtics’ defense gave the Milwaukee Bucks fits in the second half. The ABC broadcast put a special spotlight on Antetokounmpo, who got multiple drives to the basket that he could not finish.
“The best has got to show up when the best is needed, and Giannis has been disappointing,” said Mark Jackson over a package of highlights of Giannis missing shots. “As great of a player as he is, given credit to the Celtics’ defense, but he has struggled offensively time and time again.”
Nick Wright of FS1 noticed and he didn’t appreciate it. He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.
Mike Been, Mark Jackson, and Jeff Van Gundy were not particularly hard on Giannis. The trio made the typical comments we hear when things aren’t going a great player’s way.
Wright did not harp on the issue beyond the single tweet. The outcome was not in doubt as the clock winded down. He gave credit to the Celtics rather than tweet about the Bucks or Giannis.
Stephanie McMahon: WWE Is A Better Advertising Investment Than Sports
“We can script the buzzer-beater moments, we can script the Hail Marys.”
Everyone knows that professional wrestling is scripted. The storylines, the outcomes of matches, all of it is predetermined. But in the eyes of WWE, that’s what makes their product so different, and better than traditional sports.
WWE Chief Brand Officer Stephanie McMahon told Deadline that when it comes to pitching advertisers, sports entertainment allows room for a range of different approaches to make something work.
“We can script the buzzer-beater moments, we can script the Hail Marys,” she said. “We have a leg up on sports. … You may object to what we do, but you’re never going to be bored.”
McMahon added that WWE has a much easier process in dealing with sponsors. Everything is handled in-house.
“We own all of the IP,” she said. “When brands deal with us, they just deal with us. We create something together.”
WWE is coming off a positive Q1 earnings report, which had the company up 27% in total revenue. Its two weekly primetime shows, Monday Night RAW and Friday Night SmackDown, continue to do well in ratings, and all special and pay-per-view events, in addition to its streaming platform WWE Network, are all housed on Peacock.