Connect with us
Jim Cutler Demos

Sports Online

Outsider Hires Deirdre Lester Away From Barstool Sports

The lifestyle brand was founded by Shannon Terry and Jay Cutler. ESPN’s Marty Smith is also a partner.

Jordan Bondurant

Published

on

Former NFL quarterback Jay Cutler has called on a former Barstool Sports executive to help lead his new media brand.

Deirdre Lester is set to become the CEO of Outsider, a lifestyle company focused on sports culture. She was the chief revenue officer for Barstool and helped that company expand to over $200 million in revenue.

Cutler co-founded Outsider with entrepreneur Shannon Terry in 2020. The Nashville-based company employs more than 50 people full-time and continues to secure capital funding.

Lester told Front Office Sports the brand already has some podcasts in the can, including one hosted by ESPN’s Marty Smith (also a partner in Outsider), with plans to offer more unique content tailored to their specific audience.

“We will be producing more content shows that really speak to a variety of different areas of American entertainment and American culture that we feel have a theme of commonality – and embrace that Outsider mindset,” she told Front Office Sports’ Michael McCarthy.

Right now, the focus of content will be on NASCAR and country music, areas Lester says are key interests for their audience.

“We’re going deep on NASCAR in a way that a lot of the other sports media companies don’t,” she said. The company will also develop content centered on the outdoors.

Cutler will have a presence behind the microphone and in front of the camera, Terry said.

“He’s a one-liner extraordinaire. He’s really funny, and he’s interesting. At the end of the day, he’s memorable,” Terry said. “You may like him or you may dislike him, but he’s memorable. So he’s definitely going to help us on the media side.”

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.

Sports Online

Saquon Barkley to WFAN’s Tiki Barber: “Don’t Feed Into the B.S.”

Barkley said any narrative that he chose to go to Philadelphia over staying with the Giants is incorrect because New York never offered him a contract.

Published

on

Logo for the New Heights podcast and a photo of Saquon Barkley

Former New York Giants and current Philadelphia Eagles running back Saquon Barkley made an appearance this week on New Heights, the podcast hosted by Travis and Jason Kelce. In addition to several football related topics, Barkley spoke about his war of words with WFAN host and former Giants running back Tiki Barber.

After Barkley signed with the Eagles on a three-year, $37.5 million deal, Barber said that Barkley was “dead to us,” referring to New York Giants fans. Barber has said those comments were more about what the fans were thinking and were “tongue-in-cheek.” Barkley came back at Barber on social media and said he was a “hater” since he came to New York.

In explaining what made him upset about Barber’s response, Barkley said he didn’t think it was right to be attacked by a former player.

“I love seeing NFL guys, I love seeing OGs, I love seeing you guys, you have a platform, this is a place where you know ball, you can talk, you can educate fans,” Barkley said. “Maybe use that time to show, ‘Maybe this is why Saquon is going to Philly’ … the business side of it, use that to show, I’m not saying you got to have loyalty to me because I don’t care for that, to be honest, but you are an ex-NFL player, an ex-NFL athlete, don’t feed into the B.S., let fans do that, they’re supposed to do that, they’re emotional.”

Barkley said any narrative that he chose to go to Philadelphia over staying with the Giants is incorrect because New York never offered him a contract.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Sports Online

Joe Buck Misses Calling Baseball But Says He’s Already Called it for “A Lifetime”

“People go, ‘Do you miss calling baseball?’ — I did it for 35 years, that is a lifetime in broadcasting…I feel like I put my time in.”

Avatar photo

Published

on

Picture of Joe Buck
Credit: Richard Shotwell AP

Longtime sports broadcaster Joe Buck gave up calling baseball when he made the switch to ESPN and, while he says he misses the sport, he’s called 35 years’ worth of the sport. On the latest edition of Nothing Left Unsaid with Tim Green, Green asks his former broadcast partner about the lack of baseball in his life. While Buck says he misses parts of baseball, he doesn’t miss all of it.

“People go, ‘Do you miss calling baseball?’ — I did it for 35 years, that is a lifetime in broadcasting…I feel like I put my time in. I did 24 World Series — that’s a lot, 24 more than I ever expected to do on national television. What I do miss is calling the game for the home crowd. I do miss the local stuff, where you go into the booth, and you’re the Cardinal announcer, and when the Cardinals win, ‘Yay,’ and when the Cardinals lose, ‘Boo.’ When you do the network stuff, it’s like death by 1000 cuts. It’s, ‘you hate my team, screw you,’ and it gets in your head and it takes a little bit of the fun out of it…I don’t miss the stress that comes with all that, but I do miss calling baseball for [a local team]…You show up, you’re not just there for an organization, but for their fans, and you’re kind of rooting along with them. That’s fun. And so, I miss that, but as far as the national stuff, I don’t miss a lot of that.”

Buck reiterated points he made months ago on 810 WHB with Jason Anderson. “I miss doing local baseball. I miss putting on a headset and being the eyes and ears of Cardinal fans, Royal fans, Rangers fans, whatever,” Buck said back then. “That’s more fun than being Switzerland and getting all the junk that comes with it.”

He stopped calling baseball when he and longtime football partner Troy Aikman moved from FOX to ESPN to call Monday Night Football. While he said publicly that he would miss calling the World Series, he also said the 2022 World Series would have been his last anyway. Buck says he may one day feel compelled to call baseball again, though, saying, “I’ve never said that before, but I just feel like I’m 53, basically 54, [and] I think it’s too early to say nevers at this point in my life. I think at some point, I’ll get the itch again.”

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Sports Online

Former Red Sox Pitcher Jonathan Papelbon Joins Roster of ‘Foul Territory’ Hosts

“I am joining the Foul Territory podcast full-time, no more guest spots…I’m coming in and I can’t wait to pop a bottle on this year’s baseball season.

Avatar photo

Published

on

The already-stacked roster on Foul Territory just got its closer. Jonathan Papelbon, formerly of the Boston Red Sox, Washington Nationals, and Philadelphia Phillies, announced today that he was joining fellow former All-Stars A.J. Pierzynski, Todd Frazier, Adam Jones, Lorenzo Cain, Brock Holt and Jason Kipnis on the show.

The podcast also features former MLB Network host Scott Braun and former 11-year MLB catcher Erik Kratz.

“I am joining the Foul Territory podcast full-time, no more guest spots,” Papelbon said in a video posted to his X account. “Whether it’s a big Ohtani gambling scandal or me giving you baseball gambling winners…I’m coming in, no bulls—-, real talk, and I can’t wait to pop a bottle on this year’s baseball season.”

Papelbon has been a contributor to the show in the past as a guest but will now join in an official capacity. He has also contributed to linear and digital content for NESN since 2021 and will reportedly head to the booth this year.

The former closer will join Alanna Rizzo on the Foul Territory network, who was brought on just a week ago to co-host the podcast’s live program, Fair Territory, with baseball insider Ken Rosenthal.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Advertisement

Advertisement

Upcoming Events

Barrett Media Writers

Copyright © 2024 Barrett Media.