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Jomboy Media, YES Network Team Up For Content, Marketing Partnership

Jimmy “Jomboy” O’Brien and Jake Storiale will be introduced on Wednesday’s ‘Yankees Hot Stove’ show.

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YES Network is adding some cool and fun to its programming, while one of the most successful upstart stories in sports media is getting a call up to the show.

Jomboy Media is partnering with YES Network in a content and marketing agreement in which the digital company will produce original, exclusive video for the YES App. Additional Jomboy programming will also be produced for the linear YES Network as well as the network’s app. That content will be promoted on both the YES Network and Jomboy Media platforms.

The YES-Jomboy partnership was announced on Twitter Wednesday morning. But for YES Network viewers, the team-up will become official when Jomboy Media founder Jimmy O’Brien and partner Jake Storiale are introduced on Yankees Hot Stove Wednesday night (March 23) at 10:30 p.m. ET, following coverage of the Brooklyn Nets-Memphis Grizzlies game.

Starting off, some of the content Jomboy is producing exclusive for the YES app includes a Pitching Coach series with former Yankees pitcher and current YES Network analyst David Cone. Cone will provide Blitzball lessons with O’Brien and Storiale.

(Blitzball is a popular backyard baseball game played with a special plastic ball that can take wild, curving paths when pitched and travel long distances when hit. Games have become popular content on the Jomboy YouTube channel.)

Jomboy will also host Watch Party shows with select YES Network Yankees broadcasts, featuring YES on-air talent with O’Brien and Storiale.

The popular Talkin’ Yanks podcast will be featured on both YES Network and the YES App with 30-minute “best of” shows highlighting interviews, game recaps, and videos. Cone’s Toeing the Slab podcast will also be featured in “best of” show with 30-minute compilations of clips from the show also featuring Justin Schackil and James Smyth.

O’Brien and Storiale will also appear on YES Network programming, including podcasts, while YES Network talent will appear across Jomboy’s network of podcasts.

In addition, YES Network and Jomboy Media will look into producing joint content in the future.

Sports TV News

Stugotz: ‘Sean McDonough Hates The Aaron Judge Cut-Ins’

“If you look at the numbers, if you look at the interest, if you look at the revenue that it generates for the networks, it makes more sense to have an Aaron Judge at-bat interrupted by an Iowa State field goal attempt than it does the other way around.”

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College football fans are not being shy with how they feel about Aaron Judge. Whether it is private conversations or social media posts, people are making their disdain for the cut-ins to college football games on ESPN networks when the Yankee slugger comes to bat known. On Monday morning, Stugotz added that it isn’t just fans that are unhappy.

The Dan Le Batard Show discussed the second straight week of cut-ins on Monday morning. Stugotz pointed out that one of ESPN’s primary college football voices sounds just as annoyed as fans are.

“Sean McDonough hates the toss to Aaron Judge,” he said. Hates it!”

Last week, ESPN and ABC cut into games when Judge was sitting on 60 home runs. This week, he was sitting on 61. A 62nd home run would be the most in American League history.

Stugotz added that has to be part of McDonough’s frustration.

“In his defense, what are we cutting in for? I have no idea if [Aaron Judge] is breaking a record, what record he’s breaking, if he’s clean. I have no idea!”

Producer Mike Ryan Ruiz said the fact that Judge is yet to deliver is making the cut-ins more frustrating for fans.

“I think what hurts the whole thing is that Aaron Judge has been terrible during these cut-ins,” Ruiz said. “He’s been God awful during these cut-ins. I haven’t seen a single home runs during one of these cut-ins. There was genuine fury at a watch party I was at. Fury! At Aaron Judge.”

A popular criticism of ESPN has been that this kind of attention would not be paid to Aaron Judge if he was chasing a mark that wasn’t the home run record if he played anywhere other than New York. According to Ryan, the mistake is bigger than that. Why would regular season baseball ever interrupt college football?

“If you look at the numbers, if you look at the interest, if you look at the revenue that it generates for the networks, it makes more sense to have an Aaron Judge at-bat interrupted by an Iowa State field goal attempt than it does the other way around.”

There are four games left in Major League Baseball’s regular season. You can bet college football fans will make plenty of signs for College GameDay if Judge cannot hit number 62 before the playoffs start.

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Sports TV News

Terry Bradshaw Is Cancer Free

Bradshaw’s candor comes after struggling through a sentence during the September 25th edition of the show, in which Howie Long helped finish his sentence.

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During FOX NFL Sunday, Terry Bradshaw revealed he was diagnosed with two different forms of cancer in the last year.

However, after surgeries and treatments, Bradshaw said he is now cancer free.

The Pro Football Hall of Famer said he was diagnosed with bladder cancer in November of last year and surgery and treatments removed the cancer. Then, in March of this year, a tumor was found on the left-side of his neck. Bradshaw called it a “Merkel cell tumor”, which he had removed.

Bradshaw’s candor comes after struggling through a sentence during the September 25th edition of the show, in which Howie Long helped finish his sentence.

The 74-year-old has worked on FOX NFL Sunday since its inception in 1994. He will be inducted into the Sports Broadcasting Hall of Fame later this year.

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Sports TV News

Scott Van Pelt’s ‘Bad Beats’ Becoming 30-Minute Monthly Show

Van Pelt, alongside “Stanford Steve” Coughlin, recaps the toughest losses suffered by sports gamblers with unconventional final moments and unexpected outcomes as it pertains to the over/under or point spread.

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The popular “Bad Beats” segment from SportsCenter with Scott Van Pelt is being turned into a monthly half-hour show on ESPN.

Van Pelt, alongside “Stanford Steve” Coughlin, recaps the toughest losses suffered by sports gamblers with unconventional final moments and unexpected outcomes as it pertains to the over/under or point spread, otherwise known as a “bad beat”. Generally, the segment lasts around 5-10 minutes. ESPN will repurpose the content from the show to package it into a half-hour edition.

The new monthly show debuted yesterday at 5:30 PM ET on ESPN.

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