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WWE’s WrestleMania Sets Social Media Records, Beats The Super Bowl In Four Categories

“Vince McMahon’s company beat the NFL’s Super Bowl on social media in four key categories.”

Jason Barrett

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For nearly four decades, the WWE has made a habit of smashing records with their annual event, WrestleMania. The company’s 2022 show, which took place last weekend in Dallas, Texas at AT&T Stadium was no exception. The action packed, highly entertaining two-night spectacular drew a total of 156,352 fans from all 50 states and 53 countries.

But as impressive as the WWE’s record breaking attendance and revenue numbers were, there was another story worth sharing. Vince McMahon’s company beat the NFL’s Super Bowl on social media in four key categories: impressions, engagements, video views, and video watch time according to Conviva. WWE set social media records by producing the highest total of Video Views, Hours and Impressions for any event in company history.

Here are the numbers that stood out:

  • Impressions: WWE: 2.2 Billion Impressions vs. Super Bowl: 1.8 Billion Impressions
  • Video Views: WWE: 1.1 Billion Video Views vs. Super Bowl: 618 Million Video Views
  • Video Watch Time: WWE: 13.1 Million Hours compared vs. Super Bowl 3.56 Million Hours
  • Engagements: WWE: 87 Million Engagements vs. Super Bowl: 78 Million Engagements

WWE generated a record 1.1 Billion views across Facebook, Instagram, Snap, TikTok, Twitter, which resulted in a massive 47% increase from WrestleMania 37. The company also recorded 785 Million Minutes/13 Million Hours of video consumed on social, up 29% from last year, and a record 2.2 Billion Impressions, which was 10% better than their 2021 show.

Other notable figures which stood out included the two highest engagement posts in event history. Cody Rhodes’ return to the WWE, and Pat McAfee’s match with Austin Theory, which led to follow up in-ring action with Mr. McMahon and Stone Cold Steve Austin were huge social media hits. Cody’s return produced a whopping 500,000 engagements. The McAfee-Theory match delivered more than 450,000 engagements.

Some will point out that WWE’s event is a two-night affair whereas the Super Bowl takes place on one night. The length of the show is also a factor with the WWE holding a 3 to 1 advantage in terms of air time. Regardless, WWE’s social media impact can’t be denied. Those are insane numbers for engagement and viewing, and to keep fans interested for two-nights from start to finish is no easy task. Judging by the numbers, Vince McMahon’s company hit a homerun.

Sports Online

Amazon’s Thursday Night Football Ratings Up In Week 4

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers.

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Bengals-Dolphins
Sam Greene/The Enquirer / USA TODAY NETWORK

Amazon Prime Video is the first to tout its NFL success in Week 4 of the season. The week’s first game, the Thursday Night Football matchup between the Miami-Dolphins and Cincinnati Bengals, averaged 11.7 million viewers.

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers. That number also represents a massive increase over last year’s Week 3 game from last year (Jaguars-Bengals) which averaged 8 million viewers. That game aired on the NFL Network.

Amazon also noted that the streaming service gathered 13.4 million viewers across all platforms for the Thursday night game.

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Julian Edelman Considers Himself A Pioneer

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that.”

Ricky Keeler

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Since his playing days with the New England Patriots ended after the 2020 season, Julian Edelman has kept himself busy with his role on Inside the NFL and now co-hosting the Games with Names podcast with comedian Sam Morril. So, what was Edelman looking for with his post-football endeavors?

Edelman was a guest on the most-recent episode of the Half-Forgotten History podcast with Trey Wingo and he said that the vibe that Inside The NFL has with Phil Simms, James Brown, Brandon Marshall, Michael Irvin, and Ray Lewis was something that he was looking for.

“With Inside the NFL, I have those guys and there’s a camaraderie. We get to have that breaking bread and just locker room kind of vibe. On the podcast, it’s the same thing.”

The MVP of Super Bowl XLIII mentioned that the key to doing the things he does now in his post-career came from the way him and his team were able to use social media to build his own brand and help ease the transition from a playing career to a member of the media.

“When I retired, I was fortunate enough to put a good team around me for all of my off-the-field things. We built a brand through social media. Kind of pioneers of this whole thing with social and e-commerce and millennial/Gen-Z things. It helped me land a role on Inside the NFL and go and have an ability to start a podcast, Games With Names. It’s been good and it honestly helps with the transition.”

Now that Edelman’s playing days are in the past, he said that he now has the opportunity to do things that he was always interested in since he was a kid, but did not have the time for and he is grateful for the opportunities that the NFL has allowed him to have.

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that. I am so grateful for football and for the game just because it has given me the opportunity to do things that are fun and amazing.”

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LaVar Arrington, ‘Up On Game Presents’ Forges Multiplatform Deal With John Brenkus, Brinx.TV

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

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Fox Sports Radio morning co-host LaVar Arrington has announced a multi-platform deal with creator and host of Sport Science John Brenkus and Brinx.TV.

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

“We are thrilled to be partnering with a pioneer like John Brenkus and Brinx.TV,” said Arrington. “This relationship will dramatically expedite our slate of programming and positively impact the sports entertainment industry.”

“LaVar Arrington has dominated the world of sports on and off the field,” adds Brenkus. “By combining Up On Game and Brinx.TV’s distribution platforms, there really is no limit to our success.”

Up On Game Presents is the podcast platform Arrington curates, in conjunction with Fox Sports Radio. The Up On Game podcast features Arrington and former NFL Pro Bowl wide receivers T.J. Houshmandzadeh and Plaxico Burress.

Brinx.TV was created in February of 2021 and allows subscribers the ability to watch live programming while also make purchases, bid in auctions, buy NFTs, and answer trivia questions.

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