Nashville is a loud place. Most people either love it or hate it. Allison Warren loves it.
To her, loud doesn’t just mean there are bachelorette parties and pedal pubs clogging Broadway. It means that the place is dynamic. It means Nashville is always changing and never sitting still.
Allison Warren had her eyes on a market manager role for a long time. It’s why she made the move from programming and promotions to marketing and then to sales. When the opportunity in Nashville presented itself, the only question she needed to answer is “is this the right place?” It was, and since 2014, she has been the leader of Cumulus’s cluster in Music City.
In our conversation, presented by Point-to-Point Marketing, Allison discusses the challenges of making major personnel changes during the pandemic, Nashville’s unique competitive landscape and how it forced her brands to evolve, and why 104.5 The Zone is as welcoming to transplants as it is to lifelong Tennesseans.
Demetri Ravanos: When I was growing up in Alabama, I used to joke that you graduate from an SEC school and the first thing you do is decide if you are going to Nashville, Atlanta or Birmingham. Nashville’s transplant base has grown way beyond that though. I wonder how that has changed things in terms of the city’s sports culture and the standing of 104.5 The Zone with citizens that come here from all over and may not care about the Titans or the Vols.
Allison Warren: I can tell you, I have learned sports fans are sports fans. They like listening to and talking about sports no matter what. What the Zone has been able to do is create a sports ecosystem. That’s kind of been our goal from day one.
We’re proud to be the rights holder for the Tennessee Titans and the UT Vols, but we talk about all sports, from top to bottom and side to side. We have a heavy influence for the SEC and certainly the Tennessee Titans. Really though, we look at ourselves as being able to provide a real pulse for what’s happening in sports in general. So regardless of where you come from, you’ll find something that’ll appeal to you on The Zone.
DR: In addition to The Zone, you have Super Talk 99.7. That gives you the market leaders for both sports and news talk. I wonder in your position, do you see a different ceiling for each format here in Nashville or different paths for each to get to a similar ceiling in terms of what is possible for ratings and revenue?
AW: We’re a five-station cluster, and so in general, I think we mirror the market beautifully. We’ve got a great news talk station, which you mentioned. We’ve got 104.5 The Zone. We’ve got two country stations and an urban station. So we think we represent the population of Tennessee exceedingly well.
We’re looking at an entire ecosystem, when we talk about what makes any of our stations strong. We don’t just look at a Nielsen performance to decide if the station has reached its highest level of performance. We look at total audience engagement. That means we’re looking at all of our socials, our Zone TV channel, and all the aggregate views that it garners. YouTube, obviously, and Twitch being our largest volume producers of engagement.
We look at all of those metrics and decide, “is the station healthy and reaching the audience that we want it to reach?” I don’t think either of the stations you mentioned has reached its full potential. We’ve got some pretty strong, healthy great ratings and levels of engagement, but I think both Dan Mandis and Paul Mason would say that there’s still work to be done and still ground to make up. That’s what makes it exciting.
DR: Let’s talk about total audience engagement. Nashville has become a hub for new media brands in both the news and sports spaces. That forces everyone in town to pay attention to what they are doing as you compete for both the audience and talent. I don’t want to assume it is a if-a-than-b situation with the launch of The Zone TV, but clearly this market forces you to think in a different way about being available wherever the audience is.
AW: You said it right there at the end. The Zone went through some significant changes as we watched where and how the audience consumed sports. We brought Paul Mason onto the team during the pandemic, which you know, is always interesting to onboard an employee during a time when nobody’s in the office. It’s like “Best of luck meeting your team! Everybody’s at home.”
He did a phenomenal job of creating a solid culture of what’s next, engagement, and where are we going. He really challenged the thinking. I’m kind of an entrepreneurial spirit, so when Paul knocks on the door and says, “Hey, I think we could try this,” of course my answer is “alright, let’s look at it.” To his credit and the credit of our engineering and IT teams, they figured it out and it’s been really successful. I think that mindset from 18 months ago or so, when he started, has been for us to dominate the sports universe and to put blinders on. That way we can just do what we felt was right to serve the sports audience and not think about it as what the traditional line for what radio might do or who it may serve is. We really tried to break the model and Paul’s leadership in that space has been second to none.
We looked everywhere when it was time to hire new talent. We looked at the entire sports universe and we landed on a great podcaster with Buck Reising. He’s been fantastic and adds a kind of great, new energy to the station. We’ve had a lot of other great new hires as well. Paul’s really pushed the station forward in that way. I don’t think we’re done either.
DR: You mentioned hiring Paul during the pandemic. Talk to me a little bit about finalizing a PD search in that time. It had been a long time since there was a leadership change at The Zone, and then all of a sudden, in the middle of this search, here comes this once-in-a-lifetime event where we don’t know what we can do when. What sort of conversations were you having with those involved in this process? Was there ever a moment where you were wondering or considering just shutting things down?
AW: Our interview process had happened before we really knew what was what was coming. It’s always hard when there’s a leadership change, but we had some pretty amazing candidates to choose from. There are some really phenomenal sports programmers in the country. I was blown away in the conversations that we had with some of the individuals that applied for this position. It really encouraged me for what’s to come in sports media. There’s some really, really great talent out there, some phenomenal thought leaders.
Paul just had just the right marriage of temperament and ideas for us. It was a good fit. So we had firmed our deal up. We had a little bit of a wait for him, but he was worth it. He was wrapping up a job in another market. We always believe all tides rise and we wanted to honor that time that he needed to give his previous employer. So we had some runway between when we inked a deal and when he was able to start with us.
So for him, when we went into the shutdown, it was like, “am I still moving there?”. I said “yes, please get the moving truck. Get Sarah. Get in the car and drive”. It was pretty stressful, I think for him. We had dinner together, and then I didn’t meet him again in person for three months while we were all dealing with the lockdown.
I think the first opportunity for us to get our broadcasters back into the building, he and his team were first in. A lot of our broadcasters were remote. For a while it was really 104.5 The Zone and a handful of other people on each station that were in the building. I joked that when I went in, it was like a locker room. I swear it smelled like a locker room up there. There’s like pizza boxes, socks doors were just propped open, people were milling. I was like, “This is the place to be. I want to move my office upstairs! Y’all are having fun.!”
Bear in mind, everybody’s masked. Everybody’s got seven inches of like hand sanitizer on them, so things weren’t exactly “normal,” but yeah, they were having fun and connecting. We felt that, so we worked really hard with Cumulus and our safety protocols to bring more and more of our shows back earlier than most because we just noticed the connection was there and that it was working. We were hiring a lot of new people and we just felt like that was really important.
So I don’t know if that answers your question, but I do know that it was hard for Paul to connect with people, because you’re trying to do it from far away and follow safety protocols. Paul’s a true professional. As soon as we started bringing people back, he was in the building. He was there with his people. I think his commitment to that made a huge difference with his team as he really led from the front.
DR: Brad Willis was obviously really popular with his crew and had great relationships across the building. I wonder when he tells you that he is going to take this job at the Tennessee Sports Hall of Fame, as a market manager, what exactly are you bracing yourself for? Do you start to think about every problem you might need to address or are you already formulating your answers to those problems?
AW: You know, I think it’s a little bit of both. I think whenever a key member of your leadership team decides to go in a different direction, you have mixed feelings. First, for Brad, as a person, I always support somebody’s desire to grow and explore something new. He was very transparent with us. We had a lot of very honest dialogue, so I can’t say that I was surprised.
Brad’s a class act. Even in his desire to go in a different direction, he handled things with absolute total grace and gave us a very long window of time to be on call and available. He knows where the proverbial bodies are buried, and so he was a terrific resource for us. Heck, he started with Titans radio. I mean, he’s a staple and extremely well respected. That’s a hard thing and guy to lose.
Now for us, we had Bruce Gilbert. He is just a phenomenal resource and leader. We couldn’t have been luckier to have somebody like him in that critical moment. It was really getting on a call with him and agreeing that these opportunities are rare. While we don’t like to lose someone as great as Brad, let’s wave a magic wand and try and figure out first what exactly is the station that we’re building for the future and then two, who do we think can take us there? Let’s go see if we can find that person. To Cumulus and Bruce’s credit, we were able to take our time with the process. We felt like we wanted to build a radio station and find a PD for what was around the bend. We think we accomplished that.
DR: I want to talk about some of those lineup changes. Some of the folks that exited obviously had been well-entrenched at the station for a long time. So what role were you taking in terms of talking to clients? How were you acknowledging their concerns while also assuring them that the next chapter of the station is going to be exciting and have even more value for them as your partner?
AW: Those conversations are always challenging and opportunistic at the same time. What I think makes radio so special is the connection that our talent have with our fans and our clients are often our fans. Those are very deep, emotional connections. Our broadcasters are with them, some of them endorse products. Those are always really delicate conversations.
I think you do the best you can to lean into what change feels like. Those things can be hard Those relationships are important. You’re asking clients to lean into trusting that we understand the sports universe, and that we’re going to bring things to the station that are going to help move it forward.
I’m kind of an earnest person. I asked people to give me a week. Listen for a week and tell me what you think. Send me an email. Tell me what you like. Tell me what you don’t like. And people actually take you up on that. We got a lot of emails from a lot of people giving us their thoughts, which was great. I read every one of them and we heard every client and took it all in.
We take the responsibility of building a brand really seriously. Our clients invest a lot of money with us. It’s our responsibility to our fans and our clients to put the best products forward. That’s what we tell them, and we hope we deliver on that. We get a lot of positive feedback, but those early phases of change are always hard, but our clients are our friends. They’re are advertisers, and they gave us a tremendous amount of grace to do what was right for the station. We’ll always be thankful for that.
DR: You mentioned Buck Reising earlier. Not only did you bring him in, but you also brought in Ramon Foster to be part of a new morning show. Then you added Ron Slay to 3HL. When hiring new people to a brand like The Zone, how long do you give them on the air to figure out what it is their show is going to be before you start talking to clients about, “hey, would you like to do business with these guys? Would you like for these guys to be the voices telling the listeners to come do business with you?”?
AW Well, it depends on who you’re talking to you. For Dave Elliott, our general sales manager, this conversation started on day one. He’s hustling, and he’s got his team out hustling.
To the credit of everyone that joined us, they made themselves extremely available to clients, whether it was on the phone, in person, or through virtual meetings. It was fantastic. They kind of understood what was ahead, and they wanted to meet our clients and customers because they knew that those are their fans as well.
The ask is somewhat immediate. It doesn’t always happen immediately, but our desire for our clients and fans to know anyone new to the staff is fairly quickly. Letting those hosts and their shows grow is a different answer, but I think that’s also a different question.
DR: That’s totally fair. So we talked about the fact that The Zone is not just a radio station anymore. What did that partnership with A to Z Sports do for the brand? How did that push The Zone TV forward in terms of getting that message out, not just to listeners, but to those advertisers as well, that this is more than just a radio station now?
AW: I’m glad you mentioned that. That was a really progressive strategic partnership at the time that intrigued us. We’d been following A to Z fondly from their launch. People tell me all the time “Oh, you’ve got to look at this” or “you’ve got to watch that”. Buck was on A to Z. Before we had decided we wanted to add Buck, we’d had some soft conversations just in general with Austin and Zach, who run that brand. Through our discussions about wanting to bring Buck on, it deepened our discussions about how similar yet different our business models were. Paul and I thought we could lean into this and work together.
Those early days of a partnership that is not normal are always interesting, because you’re just trying to figure it out. What’s right for them? What’s right for us? They brought some real value to what we were doing. They’re very pro radio in general. They both were on the other FM station, so they get what we do and there is some fondness for that. We just kind of carved out a lane and that really works well for us.
We think that the partnership’s been really good for us. We like to believe that we are everywhere where sports is happening. If there’s a major sporting event happening, we’ve got at least one of our shows or a correspondent there to bring that firsthand experience back to our fans, and they actually help us in that space because they are also everywhere where sports happens. So it really deepens our bench for what we’re bringing to our fans.
It’s been a good partnership. I think Zach and and Austin would say the same. It’s fun to watch them grow. They’re great. They’re a great duo.
DR: You have been with the cluster now long enough to see the Titans rise to this point. They are a very good team, but not a championship team, yet they’re at that bump in the road. Looking at it from a radio station perspective, what would it mean for the Titans radio network, for Cumulus, for The Zone, for them to get over that hump? I mean, forget winning the Super Bowl just to make it. What sort of different stratosphere would that put your relationship with them and your clients’ relationships with them in?
AW: For the town, for the station, for the team it’d be electric. I was in Denver when the Av’s won the Stanley Cup the first time. I was 20 years old, driving a promo van down a street while the van was rocking back and forth. I thought, I’m never going to get this honey back to the station. We just had to lean into it. We popped the Marti and just went live from the middle of the street. That was hockey! So, football in the South? Come on!
Listen, the Titans radio broadcast crew is second to none. The voice of the Titans is Mike Keith. He’s a staple for Tennesseans. He’s absolutely fantastic. That entire broadcast team works really hard to deliver a quality broadcast to their fans.
The team itself works exceedingly hard to create a fan experience that is second to none. What they’ve done over the last couple of years has just really improved the overall experience. I think it’s deepened their fandom. I mean, obviously from a revenue perspective, that’s always a win. But from a content perspective, you know, listen, I had my tickets to LA bought. We know we’ve got a great team, and great leadership. We know they care. We’ve got great ownership. They’re invested in the team and they’re going to do the things they need to do to get us where, where we need to be.
It’s our job to cover the team, and we say what we see, but as residents of Tennessee, we are 100 percent behind the team hopefully making it to that that Super Bowl. Listen, you saw what we did with the draft and that was the draft, right? Can you imagine a Nashville party when we win the Super Bowl? Broadway is going to shut down from Murfreesboro to Cookesville.
We’re very proud to be the the the rights holder for the Tennessee Titans, and that makes it sweeter for us, but I don’t think that there’s a person in the city that didn’t catch the fever when we were making that run last year.
The Future Is Now, Embrace Amazon Prime Video, AppleTV+
As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.
This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.
Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.
This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.
The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.
Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.
As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.
NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.
Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.
Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.
Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.
A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.
It’s time for sports fans to grow up and face reality. Streaming is here to stay.
MLB Network is another option
If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.
- One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
- CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
- The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
- ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
ESPN Shows Foresight With Monday Night Football Doubleheader Timing
ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.
The Monday Night Football doubleheader was a little bit different this time around for ESPN.
First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.
ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.
Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.
Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.
It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do.
Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.
Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?
I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?
That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.
After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else.
There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.
Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.
Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.
Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.
I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.
Danny O’Neil is a sports media columnist for BSM. He has previously hosted morning and afternoon drive for 710 ESPN Seattle, and served as a reporter for the Seattle Times. He can be reached on Twitter @DannyOneil or by email at Danny@DannyOneil.com.
Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not
On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.