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Peacock Not After More Sports Rights

“There’s an enormous amount of content out there that’s available. Not all of it makes sense for what we’re trying to achieve.”



NBC Sports shuttered NBC Sports Network at the end of 2021, and many of the network’s top sports properties had to migrate to other places in the NBCUniversal family.

USA Network has been the go-to for a number of properties including the Premier League and NASCAR. But Peacock remains a home for those properties in addition to others like IMSA and soon Major League Baseball.

Speaking on the SportsPro StreamTime Podcast, Jon Miller, NBC Sports president of programming, said the company is not planning to overdo it with sports on Peacock.

“We made a big play for the Premier League because we feel it is the number one soccer league in the world,” Miller said. “We don’t want to be the network of soccer – we want to be the network of the Premier League.”

Miller added: “There are a lot of other great soccer properties out there but adding those properties wouldn’t necessarily raise the number of Peacock subscribers in the same way adding a sport like baseball would.”

He talked about the deal to have 18 Sunday MLB games on Peacock starting next month. The window games will be played is unique, and Miller said this will help grow the game.

“I think it’s going to be a good result for baseball because I think you’re going to have an opportunity to get the NBC promotional machine behind it,” he said. “Baseball really is in the walls here at NBC.”

Still, Miller said sports remains just a smaller piece of the Peacock puzzle.

“You try and find products and properties that fit into that puzzle,” he said. “There’s an enormous amount of content out there that’s available. Not all of it makes sense for what we’re trying to achieve.”

Sports TV News

Mike Tirico, Tom Brady, Manningcast Win Sports Emmys



The annual Sports Emmys were handed out on Tuesday night, and some usual names and new names ended up taking home hardware.

Among the usual names were NBC’s Mike Tirico, who won for Outstanding Personality/Studio Host, and soon-to-be Sunday Night Football broadcast colleague Cris Collinsworth, who was named Outstanding Personality/Sports Event Analyst.

But among the new names as Sports Emmy winners include Tom Brady and both Eli and Peyton Manning.

Brady’s Man in the Arena saga won Outstanding Documentary Series, while the Mannings were rewarded for their work on the Monday Night Football Manningcast, which won Outstanding Live Series.

Here’s a rundown of some of the key Sports Emmy winners:

Here is a full list of winners and nominees for the 2022 ceremony.

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Sports TV News

Joe Buck Says He Won’t Miss World Series

“This is the first time since I was 18-years-old, and I’m 53, that I’m not doing a baseball game.”



USA Today

Among the bigger chain reactions set off by Joe Buck leaving FOX for ESPN was the sudden vacancy in FOX’s main MLB broadcast booth.

The 2022 World Series will mark the first time since 1995 that Buck will not be on the microphone.

Speaking to Chris Long on his podcast Green Light, Buck hopes to be in a more exotic location watching World Series games this fall.

“I would like to be in Cabo San Lucas with a margarita in my hand and a half-smoked cigar watching Game 7 of the World Series,” Buck said. “Cheering on Joe Davis and John Smoltz, and Ken Rosenthal, and Tom Verducci, and Pete Macheska and Matt Gangl and right on down the line.”

Buck added he’ll take pleasure in turning the broadcast off if it’s Game 7 and there’s an insurmountable lead. But the broadcasting legend said even on a bigger scale, not calling any baseball games at all this season, let alone the World Series, is a bit surreal after covering the sport for so long.

“This is the first time since I was 18-years-old, and I’m 53, that I’m not doing a baseball game,” he said. “And that’s really weird to me, but I walk away really proud of what I and we did.”

He added that he will not miss the opportunity, because he does not feel like he will “leave any unfinished business” in FOX’s MLB booth.

Buck further praised his FOX colleagues and said it was time for a change. He knows Joe Davis will thrive in the opportunity.

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Sports TV News

NFL Likely To Launch NFL+ Streaming Service This Summer

“A source tells Fischer that a $5 per month price has been discussed for NFL+.”



According to the Sports Business Journal, consumers could be downloading NFL+ by July. Now, just what NFL+ will be is still yet to be finalized.

Ben Fischer of Sports Business Journal reported in the site’s newsletter that live games will certainly be at the center of the league-owned streaming service. It is likely to only be available on phones and tablets with no option to stream to a larger monitor.

The viewing options would be limited. No out of market games would be available on the app. It is meant to replace the deals that recently expired with Yahoo and mobile phone carriers that recently expired.

The app could also include other content. Radio calls, team-created digital content, and league-owned podcasts are all options. 

NFL+ would make NFL Media more valuable. The league is trying to sell an equity stake in its linear TV and digital media properties. Amazon and Apple are considered the most likely to make a deal. 

A source tells Fischer that a $5 per month price has been discussed for NFL+. The pricing structure can and likely will change before the app hits the market.

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