The MLB is one of the few sports in America that has a fanbase that is getting older and older by the day. With the average fanbase of league being 57, guys like Jimmy “Jomboy” O’Brien have made an impression on younger fans of the sport through social media.
A former videographer, O’Brien’s “Jomboy Media” company has inked a large sponsorship deal with SeatGeek, the online ticket provider that helps fans find the cheapest ticket prices on Tuesday. The company has partnerd with a number of new media operations including Pat McAfee and countless of other YouTubers in the sports space.
When speaking with Joe Pompliano for his Huddle Up SubStack newsletter, O’Brien said the company has been supporting him from the start and mentioned SeatGeek’s long track record of working with new media entities that are challenging some of the big legacy media companies for engagement.
“SeatGeek has supported me from the very beginning, even before Jomboy Media was who we are today,” said Jimmy O’Brien a.k.a Jomboy, founder of Jomboy Media. “The company has a long track record of working with new media entities, and has a knack for understanding not only what it takes to succeed within the industry, but how to tap into the minds of today’s consumers. The [media] landscape is evolving and SeatGeek knows how to grow with the fans by using smart and forward-looking approaches to collaboration.”
The partnership makes all the sense in the world considering SeatGeek’s reach amongst the younger generations. The number of Gen Z customers that buy tickets from SeatGeek is more than a quarter of their total customer base at 36% compared to Ticketmaster, which only levies 18% of buyers that fall in that category.
Before the success, O’Brien, 33 was a videographer in California, mainly for weddings, while also doing some YouTube videos on the side with his friends. In an effort to connect with Yankees fans, Jomboy started live-tweeting games and providing video recaps.
At the time, O’Brien was 28 years old and made no money from the content he produced.
However, through hard work and determination Jimmy eventually reached 1,000 followers on Twitter and convinced his childhood friend Jake Storiale to launch a podcast with him called “Talkin’ Yanks.”
While podcast was growing organically, Jimmy and Jake garnered even more attention for their show by creating these short videos called “Baseball Breakdowns,” which included breakdowns such as Aaron Boone’s infamous ejection back in 2019 when he tossed from a game after arguing with the umpire and digging up footage from the game that an opposing pitcher accused the Houston Astros of banging on trash cans to inform batters on what pitches were coming.
While those video’s helped the company and the show out tremendously, a friend of O’Brien’s saw that the podcast resonated with people and offered him a $25,000 investment in early 2018. That initial investment later led to a $1 million investment from a group of MLB players and media figures last year.
The company now has about 50 employees and just opened up an office space in New York City. Jomboy Media has also proved to be very profitable, doing between $6 million and $7 million in revenue last year.
Seems like Jombo/y is here to stay and my guess is they will eventually branch out to other sports as they continue their meteoric rise in the sports media world.
Dave Portnoy Tells Business Insider CEO He Is ‘Piece Of S*** Coward’
“Despite objections from the moderator, Dave Portnoy got out his entire question before his mic was muted.”
Dave Portnoy is not going to move on from his hate of Business Insider. The Barstool founder joined a Twitter Spaces session on Thursday night where the public had a chance to talk to Business Insider CEO Henry Blodget.
The event was hosted by the New York Times. Blodget was part of a panel discussing issues facing the business community.
“So yeah, I saw that piece of shit Henry Blodget’s on there,” Portnoy said when his mic went live. “My first question’s why would a piece of shit who’s been banned by the SEC from talking about stocks be on there. My second question is hey Henry, you f***ing coward, you know everything you wrote about me was bullshit. Why don’t you ever sit down with me you f***ing piece of shit coward. That’s my question.”
Despite objections from the moderator, Dave Portnoy got out his entire question before his mic was muted. No answer came. The moderator apologized to Blodget and ended the event.
The accusations of Blodget being banned by the SEC from discussing financial advice are true. Portnoy was referncing fraud charges that Blodget settled in 2003 when he was a Wall Street analyst.
Business Insider has ran a salacious piece about Portnoy’s sex life in November. It included accusations of misconduct from three women that claimed consensual sexual encounters with Portnoy took a dark turn without their consent.
Dave Portnoy has maintained the story is not true. He has also threatened to sue Blodget, Business Insider and the story’s author Julia Black.
Mile High Sports Acquires Colorado Preps
“Mile High Sports adds Colorado Preps to a portfolio that includes a radio brand broadcasting on 98.1 FM and 107.5 FM HD-3 in Denver, a magazine, and MileHighSports.com.”
Mile High Sports has acquired the Colorado Preps brand, including ColoradoPreps.com and the company’s radio and podcast networks. The deal is effective immediately.
“I am proud of what we’ve accomplished through 19 years of the Colorado Preps Network and very excited about the future with Mile High Sports,” said Kevin Shaffer, owner and founder of Colorado Preps. “The MHS crew is poised to bring additional and expanded coverage to high school sports across the state and we’re honored to stay involved with the network and help its growth.”
He will remain on the staff and continue hosting and producing radio and digital shows.
“With the elimination of the Rocky Mountain News, and shrinking budgets across most news outlets, local high school sports coverage has often and unfortunately become the casualty,” said Mile High Sports Editor-in-Chief Doug Ottewill. “But there will always be kids playing sports and parents wanting to read about those kids playing sports. I think ColoradoPreps.com fills a need and a niche that will never go away, no matter what’s happening on the bigger sports landscape in Colorado.”
Mile High Sports adds Colorado Preps to a portfolio that includes a radio brand broadcasting on 98.1 FM and 107.5 FM HD-3 in Denver, a magazine, and MileHighSports.com.
Barstool Sports To Eliminate Some Podcasts
“We almost created a model where we started with all the resources, we didn’t start with the idea or the people and as a result, we have a lot of things that weren’t necessarily going in the right places.”
Barstool Sports is doing some internal re-organizing. As a result, some shows are being cancelled.
Talking on her podcast Token CEO, Barstool Sports CEO Erika Nardini said the company has looked under the hood the past few months and are trying to clean things up.
Nardini also stated that the company’s spending needs to be reined in. She feels like too much has been invested in content that hasn’t been delivered, and creative freedom has become more of a curse than a blessing.
“We almost created a model where we started with all the resources, we didn’t start with the idea or the people and as a result, we have a lot of things that weren’t necessarily going in the right places,” she said.
In the podcast space, Barstool has 94 different offerings to choose from. Nardini said it’s just become too much, and they’re going to have to scale things back.
“No company of our size should have 94 shows,” she said. “What was my mistake and our mistake? We treated all 94 shows equal.”
Nardini realizes that means tough decisions are going to have to be made. Good, talented people will either have to move on or their jobs will be re-purposed.
“I’m bummed that it impacts people’s jobs,” she said. “I think that is a really, really serious thing when a role gets impacted and things change. You have to take that with a little bit of a heavy heart.”
Erika didn’t specify which shows, in particular, would be getting the ax, but it’s believed that the show Podfathers will be among them.
Show co-hosts Michael McCarthy aka “Large” and Justin Clemenza aka “Clem” took to Twitter and to the Barstool blog to announce the parenting podcast was no more.
Jordan Demcher aka “Jordie” tweeted a couple of thoughts on the situation but then clarified his podcast would carry on.
Keep your eyes on social media over the next few days for more details on this situation from Barstool’s personalities.