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Jomboy Media Announces Partnership With SeatGeek

“The partnership makes all the sense in the world considering SeatGeek’s reach amongst the younger generations.”

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Jomboy Media

The MLB is one of the few sports in America that has a fanbase that is getting older and older by the day. With the average fanbase of league being 57, guys like Jimmy “Jomboy” O’Brien have made an impression on younger fans of the sport through social media.

A former videographer, O’Brien’s “Jomboy Media” company has inked a large sponsorship deal with SeatGeek, the online ticket provider that helps fans find the cheapest ticket prices on Tuesday. The company has partnerd with a number of new media operations including Pat McAfee and countless of other YouTubers in the sports space.

When speaking with Joe Pompliano for his Huddle Up SubStack newsletter, O’Brien said the company has been supporting him from the start and mentioned SeatGeek’s long track record of working with new media entities that are challenging some of the big legacy media companies for engagement.

“SeatGeek has supported me from the very beginning, even before Jomboy Media was who we are today,” said Jimmy O’Brien a.k.a Jomboy, founder of Jomboy Media. “The company has a long track record of working with new media entities, and has a knack for understanding not only what it takes to succeed within the industry, but how to tap into the minds of today’s consumers. The [media] landscape is evolving and SeatGeek knows how to grow with the fans by using smart and forward-looking approaches to collaboration.” 

The partnership makes all the sense in the world considering SeatGeek’s reach amongst the younger generations. The number of Gen Z customers that buy tickets from SeatGeek is more than a quarter of their total customer base at 36% compared to Ticketmaster, which only levies 18% of buyers that fall in that category.

Before the success, O’Brien, 33 was a videographer in California, mainly for weddings, while also doing some YouTube videos on the side with his friends. In an effort to connect with Yankees fans, Jomboy started live-tweeting games and providing video recaps.

At the time, O’Brien was 28 years old and made no money from the content he produced.

However, through hard work and determination Jimmy eventually reached 1,000 followers on Twitter and convinced his childhood friend Jake Storiale to launch a podcast with him called “Talkin’ Yanks.”

While podcast was growing organically, Jimmy and Jake garnered even more attention for their show by creating these short videos called “Baseball Breakdowns,” which included breakdowns such as Aaron Boone’s infamous ejection back in 2019 when he tossed from a game after arguing with the umpire and digging up footage from the game that an opposing pitcher accused the Houston Astros of banging on trash cans to inform batters on what pitches were coming.

While those video’s helped the company and the show out tremendously, a friend of O’Brien’s saw that the podcast resonated with people and offered him a $25,000 investment in early 2018. That initial investment later led to a $1 million investment from a group of MLB players and media figures last year.

The company now has about 50 employees and just opened up an office space in New York City. Jomboy Media has also proved to be very profitable, doing between $6 million and $7 million in revenue last year.

Seems like Jombo/y is here to stay and my guess is they will eventually branch out to other sports as they continue their meteoric rise in the sports media world.

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Joe Buck Misses Calling Baseball But Says He’s Already Called it for “A Lifetime”

“People go, ‘Do you miss calling baseball?’ — I did it for 35 years, that is a lifetime in broadcasting…I feel like I put my time in.”

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Credit: Richard Shotwell AP

Longtime sports broadcaster Joe Buck gave up calling baseball when he made the switch to ESPN and, while he says he misses the sport, he’s called 35 years’ worth of the sport. On the latest edition of Nothing Left Unsaid with Tim Green, Green asks his former broadcast partner about the lack of baseball in his life. While Buck says he misses parts of baseball, he doesn’t miss all of it.

“People go, ‘Do you miss calling baseball?’ — I did it for 35 years, that is a lifetime in broadcasting…I feel like I put my time in. I did 24 World Series — that’s a lot, 24 more than I ever expected to do on national television. What I do miss is calling the game for the home crowd. I do miss the local stuff, where you go into the booth, and you’re the Cardinal announcer, and when the Cardinals win, ‘Yay,’ and when the Cardinals lose, ‘Boo.’ When you do the network stuff, it’s like death by 1000 cuts. It’s, ‘you hate my team, screw you,’ and it gets in your head and it takes a little bit of the fun out of it…I don’t miss the stress that comes with all that, but I do miss calling baseball for [a local team]…You show up, you’re not just there for an organization, but for their fans, and you’re kind of rooting along with them. That’s fun. And so, I miss that, but as far as the national stuff, I don’t miss a lot of that.”

Buck reiterated points he made months ago on 810 WHB with Jason Anderson. “I miss doing local baseball. I miss putting on a headset and being the eyes and ears of Cardinal fans, Royal fans, Rangers fans, whatever,” Buck said back then. “That’s more fun than being Switzerland and getting all the junk that comes with it.”

He stopped calling baseball when he and longtime football partner Troy Aikman moved from FOX to ESPN to call Monday Night Football. While he said publicly that he would miss calling the World Series, he also said the 2022 World Series would have been his last anyway. Buck says he may one day feel compelled to call baseball again, though, saying, “I’ve never said that before, but I just feel like I’m 53, basically 54, [and] I think it’s too early to say nevers at this point in my life. I think at some point, I’ll get the itch again.”

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Former Red Sox Pitcher Jonathan Papelbon Joins Roster of ‘Foul Territory’ Hosts

“I am joining the Foul Territory podcast full-time, no more guest spots…I’m coming in and I can’t wait to pop a bottle on this year’s baseball season.

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The already-stacked roster on Foul Territory just got its closer. Jonathan Papelbon, formerly of the Boston Red Sox, Washington Nationals, and Philadelphia Phillies, announced today that he was joining fellow former All-Stars A.J. Pierzynski, Todd Frazier, Adam Jones, Lorenzo Cain, Brock Holt and Jason Kipnis on the show.

The podcast also features former MLB Network host Scott Braun and former 11-year MLB catcher Erik Kratz.

“I am joining the Foul Territory podcast full-time, no more guest spots,” Papelbon said in a video posted to his X account. “Whether it’s a big Ohtani gambling scandal or me giving you baseball gambling winners…I’m coming in, no bulls—-, real talk, and I can’t wait to pop a bottle on this year’s baseball season.”

Papelbon has been a contributor to the show in the past as a guest but will now join in an official capacity. He has also contributed to linear and digital content for NESN since 2021 and will reportedly head to the booth this year.

The former closer will join Alanna Rizzo on the Foul Territory network, who was brought on just a week ago to co-host the podcast’s live program, Fair Territory, with baseball insider Ken Rosenthal.

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Sage Steele Debuts Episode 1 of ‘The Sage Steele Show’ Through Bill Maher’s Club Random Studios

“The Sage Steele Show” is the first show on Bill Maher’s Club Random Studios podcast network and episode one features UFC CEO and President Dana White.

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Sage Steele
Courtesy: SiriusXM

Sage Steele is back in the sports media space with her own YouTube show, The Sage Steele Show. It comes courtesy of Bill Maher’s Club Random Studios and features UFC CEO and president Dana White in Episode 1.

Steele announced the move via her X account, saying that she was, “THRILLED to announce [her] new show! Genuine convos with fearless people who are unafraid to tell their stories & speak their truths in this crazy world!”

Steele left ESPN after 16 years and one First Amendment lawsuit, after claiming the company and her colleagues wanted to suppress her rights to free speech after making public comments about COVID-19 and former President Barack Obama. Steele says she lived in fear during her last few years at the company because of her beliefs and the potential clashes they would have with her colleagues. She made appearances on other programs in the time since her ESPN departure but now finally has a new home.

Steele’s show is the first on Bill Maher’s new Club Random Studios podcast network. She will join other hosts like Billy Corgan and Fred Durst with shows on the network. According to Variety, Club Random will also partner with Kevin Garnett on his KG Certified podcast and develop new shows in-house.

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