Mike Greenberg has just about done it all during his run at ESPN.
The veteran sportscaster, affectionately known as “Greeny” has anchored SportsCenter, co-hosted the highly successful Mike and Mike morning radio show with Mike Golic for many years, and even called play-by-play for Monday Night Football and the Arena Football League. Greenberg currently hosts Get Up every morning, his new solo ESPN Radio show every weekday and NBA Countdown for ABC/ESPN.
But last year, Greenberg also added an iconic role to his resume when he was named the new host for ESPN’s NFL Draft coverage and he is ready for year two this week in Las Vegas.
“I couldn’t be more excited,” said Greenberg. “The most fun I have had covering sports in 2021 were the two nights I spent in Cleveland doing the draft. It’s such a fabulous event and the atmosphere is so great.”
Anchoring the NFL Draft coverage is an assignment made for Greenberg because of his ability as a talk show host and collaborating with the people he has working with him. That is no different with the NFL Draft as he will have Louis Riddick and Booger McFarland at the broadcast table with him and Mel Kiper Jr. working remotely from home.
And of course, one of the great things about hosting a sports talk show is the reaction to big news and that obviously comes quite often at the NFL Draft.
“Hosting the draft is like hosting a really good talk show with really excellent panelists and having enormous breaking news every ten minutes,” said Greenberg. “Imagine how good your show would be every single day if I told you that you’re going to have huge news like ‘genuinely changes everything’ kind of news every ten minutes. It’s like a dream for a talk show host.”
The NFL Draft became a mega television spectacular when ESPN began airing the event in 1980. Over the course of the last 42 years, the NFL Draft turned into an enormously popular event and television show. A big reason why was host Chris Berman and his enthusiastic delivery. Trey Wingo succeeded Berman in 2017 and Greenberg took over the hosting duties last year. During his long run, Berman became must-see television hosting the draft as well as his long run hosting Sunday NFL Countdown, Monday Night Countdown and NFL Primetime.
But Greenberg isn’t about to replicate the iconic host.
“No one could do what Chris Berman did,” said Greenberg. “I wouldn’t even consider trying.
“He’s one of those few people that are so inimitable that to try to do anything like him is a mistake. There are certain people who are just so unique and so special that to try to be like Boomer, in my opinion, would just be a tremendous mistake. I thought Trey Wingo, who actually directly preceded me with the draft, also did an excellent job.”
If there’s one common denominator to the various on-air roles in sports broadcasting, it’s preparation. If you’re doing play-by-play for a football game, you put together boards with information on the players and you watch film of the teams playing so that you know everything you can possibly know about the players and coaches. If you’re doing a sports talk show, you have to be up to date on the latest news from around the sports world.
For the NFL Draft, Greenberg has put in hours and hours of preparation going back to January following the College Football Playoff championship game between Alabama and Georgia. As of my phone conversation with him this past Wednesday, Greenberg had done prep work on 119 draft-eligible players and planned on collecting background on another ten or so by the time opening night rolls around on Thursday night.
Greenberg will host rounds one through three of the draft and last year that equated, with compensatory picks, to about 102 selections.
So Greeny, how does one possibly prepare for the NFL Draft?
“For each player that is likely to be drafted, I go through their notes, I go through their bios, and I watch a little bit of them on YouTube,” said Greenberg.
“There are YouTube videos of literally every one of these players. The prep is easy to do if you know what it is. It is time-consuming. I started in January right after the College Football Playoff Championship Game. The week after Alabama and Georgia played for the championship, I started. I would do two, three or four players a day. I dedicate 45 minutes to an hour almost every day to it over the course of about three months so yes, it’s a lot of work but it’s so worth it.”
And for Greenberg, the fun starts when he arrives at the broadcast table because the hard part is over. After the hours and hours of preparation and getting to know all of the players who will have their names called, it’s all systems go when NFL Commissioner Roger Goodell steps to the podium to announce the first-round selections and also when the picks are made in rounds two and three.
“I’m totally comfortable whatever name Roger reads,” said Greenberg. “I’m very comfortable that I will be able to give you a little bit of interesting insight about them and then I turn it over to the guys you really want to hear from, which are Mel, Louis and Booger.”
Not even Greenberg’s family cares what he thinks about who the Jacksonville Jaguars are taking with the first pick.
“They want to see who is picked and they want to hear what Mel, Louis and Booger think of it. That is why people are turning on the draft. I’m very aware of that and very comfortable with it. So my job is to facilitate all of that as seamlessly as possible and then to get out of the way.”
After the Jaguars, Lions and Texans make their picks and assuming there are no trades, the New York Jets will have the fourth pick in the draft and as of now they also have the tenth selection. You won’t be able to see it or hear it on the NFL Draft coverage, but when the Jets are on the clock Greenberg’s heart is going to be racing.
If you’ve listened or watched Greenberg on his daily shows over the years, you know that he’s a die-hard Jets fan, but this is not one of his daily shows.
You will see and hear Mike Greenberg the host, not the fan.
“That is the one event where my fandom is not relevant,” said Greenberg. “On my talk shows, people are tuning in and they want to hear what I think. I’m a Jets fan and that’s part of the presentation. With the draft, no one cares that I’m a Jets fan.”
But I’m a Jets fan too and selfishly, I wanted to know what Greenberg thought about what Gang Green might be up to!
“They have an extraordinary opportunity to really reshape the franchise in a variety of ways,” said Greenberg. “It will be fascinating to me to see what direction they choose to go. They have a significant need at wide receiver. They have significant need for an edge pass rusher and I’m not sure that the best player in this entire draft isn’t an offensive tackle or a cornerback.”
Mike Greenberg has a resume of success during his time at ESPN and the NFL Draft duties that he assumed last year, along with his new NBA duties, are the latest examples of how good and how versatile of a broadcaster he is. He is the perfect quarterback and point guard for a show that has a lot of moving parts with analysts and reporters and he’s as prepared as anyone could be in terms of insight and knowledge of the players.
Peter Schwartz has been involved in New York sports media for over three decades. Along the way he has worked for notable brands such as WFAN, CBS Sports Radio, WCBS 880, ESPN New York, and FOX News Radio. He has also worked as a play by play announcer for the New Yok Riptide, New York Dragons, New York Hitmen, Varsity Media and the Long Island Sports Network. You can find him on Twitter @SchwartzSports or email him at DragonsRadio@aol.com.
The Future Is Now, Embrace Amazon Prime Video, AppleTV+
As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.
This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.
Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.
This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.
The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.
Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.
As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.
NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.
Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.
Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.
Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.
A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.
It’s time for sports fans to grow up and face reality. Streaming is here to stay.
MLB Network is another option
If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.
- One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
- CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
- The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
- ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
ESPN Shows Foresight With Monday Night Football Doubleheader Timing
ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.
The Monday Night Football doubleheader was a little bit different this time around for ESPN.
First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.
ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.
Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.
Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.
It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do.
Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.
Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?
I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?
That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.
After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else.
There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.
Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.
Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.
Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.
I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.
Danny O’Neil is a sports media columnist for BSM. He has previously hosted morning and afternoon drive for 710 ESPN Seattle, and served as a reporter for the Seattle Times. He can be reached on Twitter @DannyOneil or by email at Danny@DannyOneil.com.
Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not
On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.