Late last year, the NFL awarded international marketing rights to a number of its franchises. Eight different countries were split among 18 teams. They will have the right to market their biggest stars and games in those countries. For some, that will start with the NFL Draft.
This will be the first time many of these teams put their international part of their marketing plans into action. Ten NFL franchises will announce one of their picks from another country according to Sports Business Journal.
Some of the events will include the famous Christ the Redeemer statue in Rio de Janiro being lit in Dolphins colors after the team’s pick is announced from Brazil, former Jets center Nick Mangold announcing one of the team’s pick from the observation deck at The Shard in London, and Najee Harris announcing a Steelers’ pick in Mexico City.
The Tampa Bay Buccaneers will make one of their picks from Munich. It is likely that will also be used as an opportunity for the NFL to reveal details of the first regular season game played in Germany, which SBJ reported earlier this year would happen in the 2022 season.
England and Mexico have hosted NFL regular season games for years. Six other countries, including Canada, Germany, Ireland, Spain, and Sweden, have hosted exhibition games. An exhibition game was scheduled to be played in China in 2007, but was rescheduled and then ultimately canceled.
Live games are certainly the best way to market the league internationally. The next step is creating an international presence for the NFL Draft, which rarely features any international prospects.
FOX Sued for Patent Infringement Over NFL Scheduling
“Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.”
An analytics company is suing FOX over claims that the network developed a mapping tool using their patented technology to create a season slate of NFL games.
Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.
The lawsuit claims FOX used access to Recentive’s predictive analytics tools to develop a resource of their own that would create optimal schedules for its 1 and 4 p.m. NFLwindows.
The company is seeking a declaration that FOX infringed on two of its patents. Recentive is also suing for damages and wants an injunction keeping FOX from using Recentive tech and preventing the network from “selling, offering for sale, marketing or using any internal network and mapping analytics tool for the scheduling and regionalization of events covered by the patents.”
Jordan Bondurant is a features reporter for Barrett Sports Media. He works full-time as a multimedia specialist at the Virginia State Corporation Commission, while also putting in part-time work for News Radio WRVA and 910 The Fan in Richmond. Additionally, you can find Jordan contributing coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly and ABC 8News. He can be reached by email at email@example.com or follow him on Twitter @J__Bondurant.
FOX Will Use Chris Fallica On Belmont Stakes Coverage
“While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.”
The Bear will be more than just a college football presence when he moves to FOX. Chris Fallica wrapped his final duties for ESPN last week and is now headed to a new network and will tackle some new responsibilities.
Fallica’s new role at FOX will involve plenty of sports gambling content. Richard Deitsch of The Athletic reports that content will include horse racing.
“One Fox Sports source said look for him to appear on the Belmont Stakes coverage,” Deitsch wrote in his weekly media column.
Starting in 2023, horse racing’s Triple Crown will not be seen all in one place. While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.
How the network intends to use Chris Fallica on the broadcast is not clear. Given that he is coming to the network to contribute to gambling conversations, it is likely he would either be making picks or at least reviewing odds right up to the start of the race.
NBCUniversal CEO Expects Disney To Buy Company’s Hulu Stake
“Shell noted that live sports coverage is helping make the stake in Hulu a luxury for NBCUniversal.”
The Walt Disney Company owns 67% of Hulu. The other 33% is owned by NBCUniversal. The latter company doesn’t expect that to be the case forever.
“It’s worth a lot of money,” NBCUniversal CEO Jeff Shell said at an investor conference earlier this week, “and I think there’s no indication that anything else is going to happen than Disney writing us a big check.”
Hulu is primarily a platform for movies and television shows. It is a major part of Disney’s deal with the NHL though. The streaming giant is part of the package of 103 games that are exclusive to ESPN and ABC. Hulu is also a live TV provider for many. The company’s Hulu Plus Live TV package had over 4 million subscribers as of the summer of 2022.
Shell noted that live sports coverage is helping make the stake in Hulu a luxury for NBCUniversal. He credits sports and content migrated from Hulu as the reason Peacock has grown to 18 million paid subscriptions since September.
Deadline reports that if Disney does want to acquire NBCUniversal’s stake in Hulu, “the price could fluctuate but will be in the tens of billions of dollars.”