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Peter King Says NFL Will Have Black Friday Game By 2023

“King points out that a Black Friday game is more valuable to Amazon than it would be to any other NFL media partner.”

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First the NFL came for the NBA’s claim to Christmas Day. Now it is coming for college football’s claim to Black Friday. Despite earlier reports that the league was not high on the idea of an Amazon exclusive game the day after Thanksgiving, Peter King writes that he expects it to be a reality soon.

“The deal’s not done yet. It’s not as easy as it seems,” King writes in his Football Morning in America column. “There’s some opposition in the league about playing a game on Nov. 25, and there’s a decent chance the NFL will put off a Black Friday game on Amazon Prime till 2023. But it’s going to happen, I’m told, by next year at the latest.”

King writes that Amazon is aggressive in its pursuit of the exclusive and it is willing to pay big money. The company is willing to bid between $70 million and $100 million on the game. That is a price in keeping with what networks pay for a Wild Card Game. It would also be money paid on top of what Amazon is already paying for its Thursday Night Football deal.

There is a reason the company is willing to shell out that kind of money. King points out that a Black Friday game is more valuable to Amazon than it would be to any other NFL media partner.

“What better marketing tool for Amazon Prime than to put a game in the wheelhouse of their consumers, on the busiest shopping day of the year? With so many shoppers eschewing brick-and-mortar stores in favor of shopping from the couch, imagine the marketing heft when commercials can be targeted at stay-at-home shoppers.”

Why is the deal not done yet? Peter King reports the NFL has a lot of hurdles to clear. Namely, there is still serious opposition in the league office. On top of that, it isn’t just the typical Black Friday college football slate the game will be competing with. The US Men’s National Team has a match against England scheduled at 2 pm that day as part of the World Cup in Qatar.

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Bomani Jones: Marcus Spears Doesn’t Treat Broadcasting Like It’s Easy

“I appreciate when athletes get into our space and show the same respect for this craft that you show for your own.”

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There are plenty of former athletes on the payroll of sports networks all over the world. On his podcast on Wednesday, Bomani Jones noted that not all of them treat their transition into broadcasting like it requires work. He told Marcus Spears that he can tell the former Dallas Cowboy does.

“This job is not easy. I think a lot of people think they can just float in here and get it, and it was very clear early that no, you were not that,” Jones said on Wednesday’s episode of The Right Time.

Jones would know how difficult it can be to cut through in the media business. He is currently producing three episodes of his ESPN podcast each week while also preparing for the second season of his HBO show Game Theory to debut on Sunday night. This year, he also added regular appearances on CNN This Morning to his workload.

He attributes some of Marcus Spears’ appeal to the fact that Spears is from Louisiana, growing up in Baton Rouge. Bomani Jones noted that the culture of that state plays very well on television.

“Oh, you’re so familiar, and I mean that in the best way possible.”

ESPN keeps Spears busy. On television, he is a regular on both Get Up and NFL Live. He also makes appearances on First Take when called upon, as well as hosting a podcast with Kendrick Perkins for the company.

Jones said that he knows none of those opportunities came to Marcus Spears by accident. Spears first joined the company when the SEC Network launched and worked his way up over the years. Jones notes that requires a kind dedication that isn’t unfamiliar to Spears. 

“I appreciate when athletes get into our space and show the same respect for this craft that you show for your own.”

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Peyton Manning Rejected ESPN Proposal To Add To ManningCast Schedule

“ESPN has certainly mentioned going up to 12 games or more, and Eli and I held strong.“

Jordan Bondurant

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There’s no secret based on the last two seasons that NFL fans really do enjoy tuning in to watch Peyton and Eli Manning on Monday nights.

Monday Night Football with Peyton and Eli, affectionately known as the ManningCast, has proven to be a ratings success for ESPN. Monday night’s wild card playoff edition drew in an audience of 1.7 million. That’s an increase of 17% compared to last year.

The Mannings spoke to Jeff Beer of Fast Company and Peyton said as much as the fans love watching, the two brothers and legendary quarterbacks love doing the show.

“One thing I think comes through is just how much Eli and I enjoy this,” Peyton said.

But Peyton added that they do care about oversaturating the space, which is why he said they turned down the idea of increasing the number of shows this season from 10 to 12.

“We laugh a lot. If you maybe go to 17 games, maybe we’re not laughing as much, and it starts to get repetitive,” he said. “ESPN has certainly mentioned going up to 12 games or more, and Eli and I held strong. We just feel the show is better if we keep it to the 10.”

“I don’t want to see him every week and get his voice memos of breaking down (game) film,” Eli joked. “There’s something to people wanting more, and if we’re on too much, they might not want more. It keeps me motivated.”

One of the things that people love so much about the show is just how organic the exchanges between Peyton and Eli and Peyton, Eli and their guests can be. Peyton gets the appeal from fans and knows viewers think of it as meeting up with them at a bar to watch the game.

“Football is always more fun when you watch it with friends,” Peyton said. “Eli and I get to sit on our couches and watch it together, and the viewers are all of our friends, and the guest is just right there with us. We’re on the couch, we’re at a bar, let’s have a conversation.”

Eli said they do try to make sure things stay focused on football and the game they’re watching when the time calls for it. But he also admitted that he and his older brother are always going to find ways to have fun with each other when they can as well.

“If there’s great football happening, and it’s a tight game, you want to keep it about football,” he said. “But if it’s a blowout, you have to do something else, maybe tell a story, take a shot at Peyton, you don’t know where that’s going to go. It’s authentic. That’s what would happen if we were sitting on the couch watching the game and it’s a bit boring; I might take a pillow and throw it at my brother’s head.”

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Expanded NFL Season And Playoffs Could Cost NBC Golden Globes

“The 2023 edition of the show was on NBC after the two sides struck a one-year deal back in September.”

Jordan Bondurant

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There’s no hiding the fact that the NFL reigns supreme in TV ratings. Unfortunately for the Hollywood Foreign Press Association, which puts on the Golden Globe Awards, the NFL is too strong to compete against.

Since the NFL expanded the regular season to 17 games over 18 weeks, and added a seventh playoff team in each conference, in 2021-22, NBC’s obligation to football has taken precedent over its obligation to airing the Golden Globes.

The award show this year aired on Tuesday, January 10. On January 8, NBC aired the final regular season game of the year on Sunday Night Football between the Lions and Packers. The game drew an audience of 23.9 million, which NBC said was the highest rating a SNF finale has gotten in six years. NBC carried an AFC wild card playoff game this past Sunday night with the Bengals and Ravens. That game averaged 21.2 million.

Meanwhile the Golden Globes drew in 6.3 million. That number was down 9% compared to the 2021 ceremony. NBC didn’t air the Golden Globes in 2022 amid a Los Angeles Times expose into the Hollywood Foreign Press Association.

With the HFPA mired in scandal and waning interest in their award show, NBC could be done with the Golden Globes. The 2023 edition of the show was on NBC after the two sides struck a one-year deal back in September. So there are questions abound about if NBC will continue to air it. However knowing that even with the expanded season and playoffs, the option to shift the award show to later in January on a Sunday night after NBC has fulfilled its obligation to the league is on the table. But that could throw a wrench in the award season schedule as well.

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