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John Skipper: Apple Won’t Profit From Sunday Ticket, But Deal Is Still Worth It

“They’re trying to become one of the big content providers, and the surest thing you can have is the NFL.”

Jordan Bondurant

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It had been reported for months that Apple was a frontrunner to land NFL Sunday Ticket and a share of the NFL’s Media properties. Last week, Puck News broke the story that a deal is done, but that Apple has asked the NFL to keep the deal under wraps for now.

Former ESPN boss John Skipper was a guest with Dan Le Batard on Monday’s edition of South Beach Sessions. Skipper, who runs Meadowlark Media with Le Batard, said Apple is smart for targeting the service.

“I think that owning NFL’s Sunday Ticket is one of the few ways to assure they drive more subscriptions (to Apple TV+), and I think that’s what they’re trying to do here, right?” Skipper said. “They’re trying to become one of the big content providers, and the surest thing you can have is the NFL.”

Skipper said the last deal he worked on at ESPN with the league for the rights to Monday Night Football, the network paid just under $2 billion for 17-18 games. If Apple ends up paying north of that per season to take over Sunday Ticket, Skipper said the deal alone won’t be profitable.

“The reports are that they will pay $2.5 billion for Sunday Ticket and other NFL stuff,” he said. “Do they receive $2.5 billion worth of subscription fees? They probably do not.”

Skipper added that profitability isn’t necessarily what’s at the top of the list for Apple. He described live sports as “a loss leader” for several networks. The mega corporation essentially has a blank check to acquire rights to live sporting events. A deal with the NFL more about increasing brand awareness, stock prices and EBITDA.

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Barstool Sports Star Big Cat Launches Coffee Business

Barstool conducted a recent fan survey, and 80% of respondents said they drink coffee on a daily basis. Katz and the folks at Barstool listened, and so Stella Blue was born.

Jordan Bondurant

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A new direct-to-consumer product from the minds at Barstool Sports has hit store shelves – coffee. Stella Blue Coffee is a new brand launched by Pardon My Take co-host and Barstool Sports star Dan “Big Cat” Katz.

The name was inspired by Big Cat’s love of coffee and his love for his recue dog Stella.

Barstool conducted a recent fan survey, and 80% of respondents said they drink coffee on a daily basis. Katz and the folks at Barstool listened, and so Stella Blue was born.

The coffee will feature three different blends. Positive Vibes is the light roast, Big Cat Blend is the medium roast and Electric Avenue Dark Roast. The coffee is available in 12-ounce whole bean bags, 12-ounce ground bags and pods for Keurig lovers.

A portion of the proceeds from sales of the coffee will go to PAWS Chicago, the largest no-kill humane organization in Dan’s hometown.

Stella Blue is the latest Barstool-backed and created DTC product to hit store shelves. The company has a record of previous success launching other products including flavored vodka, beer and hard seltzers.

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Barstool Sports Raising Money In Memory of Murdered Virginia Football Players

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

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Barstool Sports founder Dave Portnoy has announced a fundraising campaign for the three Virginia football players murdered earlier this week.

In a tweet, Portnoy said 100% of proceeds from t-shirt sales will go to support the families of Lavel “Tyler” Davis Jr., Devin Chandler, and D’Sean Perry, who were all killed in an on-campus shooting earlier this week.

Two of the three football players killed were Barstool Athletes, a name, image, and likeness program started by the online outlet.

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

Merchandise can be purchased here.

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Grant Wahl Details Run-In With Qatari Security At World Cup

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

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CBS Sports soccer analyst Grant Wahl has detailed an issue he had with security as the 2022 World Cup prepares to take place in Qatar.

In an article posted on his Substack, Wahl claimed he took a picture of a sign in the media center that said “Now is All”. He shared after he took the photo, a security guard immediately walked over.

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

The 2022 World Cup being held in Qatar has been viewed as controversial for a multitude of reasons, mostly centered around the country’s poor record on human rights. Other media members have shared their experiences with Qatari security, as a confrontation with a Danish television crew went viral earlier this week.

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