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Meet the Market Managers: DJ Hodge, iHeartMedia Cincinnati

“When you see Mo and Lance have 70,000 Twitter followers, you know exactly how important they are in the market. You know exactly how big their level of impact is. Believe me, the businesses in Cincinnati know that.”

Demetri Ravanos

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DJ Hodge is a media pro’s media pro. The market manager at iHeartMedia Cincinnati wasn’t born and raised in radio. He spent time working in the newspaper industry. He has also seen a different side of sports radio, working for the broadcast network of the Xavier Muskateers.

Like so many others associated with talk formats in the town, Hodge is a Cincinnati lifer. You have to be in order to make an impact in the city.

In today’s Meet the Market Managers conversation, presented by Point to Point Marketing, DJ and I discuss why sports talk in the city is in good shape, even without a full clock of local content, how to keep the Reds happy while still being critical, and why more than just his sports properties get in on sports coverage at iHeart Cincinnati.


Demetri Ravanos: WLW is celebrating its 100th anniversary this year. I don’t know a whole lot of news talk stations around the country where sports is more associated with the history of their brand. So what role did sports play in that celebration? 

DJ Hodge: We celebrated it on March 23rd, and it was an awesome, awesome day! We played a lot of sound from as far back as we could get. We created a lot of fun spots that sounded like 1922. We actually had a really cool promotion. We gave our listeners a chance to co-host on that day, March 23rd. Each of our dayparts on WLW that day had a listener in as a co-host.          

Cincinnati is a very special place and WLW is unique in that it really wraps itself around the whole market. As you pointed out, sports is a huge part of the stations, the Reds, the Bengals, UC, Xavier, FC Cincinnati and NKU is part of the fabric of the city and sports is part of the backbone of the station. And we really try and walk that balance. 

DR: So you mentioned the Reds and the Bearcats on WLW and then WEBN also has the Bengals. Why is it important to you that sports have a presence across so many different iHeart formats in the market? 

DH: So we do a triplecast with the Bengals. That was the brainchild of Joe Frederick, and we have been doing a triplecast of the Bengals for over a decade. So we have it on WLW once the Reds’ season ends. Then we have it on ESPN 1530 in the market, which is a monster signal, and then we have it on WEBN, as you referenced, our heritage rock station. For us, it’s just a way to make the team available across as many of our stations as we possibly can. We really love the inclusion of WEBN and have found that to be a great FM home for the Bengals.           

We actually had some fun two years ago when everyone knew we were going to draft Joe Burrow. As you probably know, “Welcome to the Jungle” is kind of the unofficial Bengals theme song. We worked with Zac Taylor to cut some intros for us and the three nights leading up to the drafting of Joe Burrow, we played “Welcome to the Jungle” at the exact time that Burrow would be drafted on Thursday, which I think was 8:07 if I remember. So all of our stations in the market, including our CHR and our news talks, played “Welcome to the Jungle” at 8:07 Monday, Tuesday and Wednesday with an intro personalized for that station by Zac Taylor. 

DR: Ohio is a football state, but Cincinnati is a baseball town. So, how much can a Bengals Super Bowl run do to combat disappointment from the Reds?

DH: Well, the euphoria definitely has continued to carry on. You’re right, this is a high school football, college football, pro football state.          

Obviously, the Reds are not out of the gate the way you would hope, but the euphoria of the Bengals has carried over since the postseason run. Everyone thought the Chiefs would make the Super Bowl for the AFC. You kept hearing the national pundits say that the Bengals were a year ahead of schedule or two years ahead of schedule. So it was so unexpected. It really just caught the city a bit off guard, and I’ve not seen this city for any four week period have that much euphoria.               

Certainly, after the 90 World Series the town lost its mind and we were excited about UC in the Final Four. There have been events for sure, but a four week stretch where you literally hugged strangers was new. It was one of those hug-a-stranger moments where people were so excited. Everyone wore Bengals gear.                

The Reds have not gotten off to the start they’d like. We’re getting a chance to watch a lot of young players and certainly, you hope that the future is bright. This is a chance to watch these young players develop. The city is very much wrapped around the NFL draft, which is this evening, as you and I are talking. Demetri, we’re not used to picking 31, I have to be honest. So the city has draft fever today and everybody’s really excited to see what happens tonight to make the team even better. 

DR: So now since we introduced the Reds as a topic, I do have to ask about that uncomfortable moment when Phil Castellini drew criticism for asking, “where are you going to go” when fans questioned the team’s fire sale of talent. He makes this allusion to “it could always be worse,” you can move the team. How, as the market manager, do you approach that? Whether it is talking to talent about balancing serving a partner with acknowledging reality or anything else that maybe I’m not thinking of, what comes along with your role in a situation like that?

DH: Honestly, as you asked the question, you encapsulated it perfectly. You want to treat a partner fairly, for sure. I have the pleasure of knowing Phil, obviously a little bit. He loves this city and cares deeply for the city. Certainly, that message from him didn’t come across the way he intended. I know it didn’t, but you’re right, the response to that has to be authentic. That’s the conversation with our on air talent across all of our stations.         

First and foremost, I need the talent to be authentic. We’re not going to read from a script. I’m not going to tell them what to say. Their listeners would see through that. Their credibility matters a ton for us. So it’s about them being credible and them being honest, but again, being respectful of our partner and not wanting to look like we’re piling on or look like we’re doing anything but telling the story.        

As you know, topic A becomes topic A. Topic A tells us what you’re going to talk about, and certainly for a couple of days that dominated the airwaves. We had some talent that were very much pro-Phil and stood up and said, “Hey, that’s not what he meant”. We had some that took umbrage with it and took some shots.           

It’s about being a good partner. We are as pro-Reds as we can be. I’ve been a Reds fan my whole life. I’m from here. The majority of our on air talent, like your friend Mo Egger, are from here. So we’re lifelong Reds fans. This is personal to us and it’s a passion for us. You just want to be fair there, right? You want to tell the story that’s there. You want to inform fans. You want to let fans vent and listen. We had Phil on right after that to sort of tell his side of what he meant and apologize for the way it came across. We want to be good partners, first and foremost, and we are. We love the Reds deeply!                

My on air talent does have to take the stance that they believe in. I said to one just the other day, “listen, you can have the stance as long as it’s fair. Just be able to defend it. If somebody calls to question your opinion, you’ve got to be able to defend it yourself.” I want people to be authentic. 

DR: So you’ve been on both sides of that relationship right now with the radio cluster, but before that, you were working with Xavier University’s radio network. How did that help you learn to identify and meet teams’ needs as their flagship station? 

DH: That’s a great question. I had five great years with Learfield Sports at Xavier University as the general manager, and that provided me great perspective. You see it through the lens of how you want your brand portrayed. You see it through the lens of how you want your fans to be able to receive content and sort of the opinion around that. I think our talent do such a great job of that on all of our stations.                

But you see it through the eyes of the coach as well. I remember having conversations with Sean Miller, who I love and who’s back in the market now, about a loss and the way it was portrayed in the market. At that time, what I was looking at is how the program is viewed and how the fan base is getting content. Now on the other side, I’m very sensitive to that because I’ve been over there. You’re right. I know what it feels like. I know what you want to accomplish, but you also want and hope that your flagship partner will have your back and present your information as fairly as possible.            

But again, sometimes, you know, topic A. is topic A. When I was at Xavier, if we lost a game we should have won, like Duquesne one year,  you’re going to take some heat, right? And the sports talk guys are going to take some shots. That’s part of the deal. It’s part of being fair and balanced. 

DR: So you were also at the Cincinnati Enquirer. The period of time you were there is really interesting because it is sort of the beginning of digital overtaking newspapers in an undeniable way. And I wonder what lessons about adaptability you learned during that time that you brought with you to radio.

DH: Hey man, you’ve done a fantastic job with your research because you’re right. I was there at a time, 2003 to 2007 I believe, off the top of my head. I wasn’t prepared for that, but I think that’s right.                

You’re right. It was right at the very apex of print and right as it was starting to get into the digital content space at the Enquirer owned by Gannett. We had launched Cincinnati.com right before that, and it was about disseminating the content. Now you’ve seen that newspapers have great writers. The Enquirer here in this market is somebody that we work closely with. They provide really good content from their beat writers. So people are going to want that content, but you’re right, it was migrating from the print version. It started that migration probably in 07 and then much heavier in 08 and 09. People are still craving the content, just receiving it a little bit differently.            

Similar for us, right? We’ve had this explosion of streaming audio and podcasts now that there are smart speakers in the home. People are receiving their content from us, still of course predominantly through the radio in their cars, but now we have hundreds of thousands of session starts per week around our stations through a phone, through a smartphone, through a smart speaker. People are listening to us in different ways. You can get us on Xbox and Playstation and all the different devices where you can get streaming audio now.                 

It’s about the content. It’s about delivering it in a way that consumers want to receive it and where they are. That is the backbone of what we’re doing. It’s why the podcasting space has been so influential for us. Our leadership team has done a great job of keeping iHeart at the very tip of that spear.               

Podcasting is one of those pieces now that people come to us for and they want to learn more and they want to understand how can they reach consumers via that podcast medium. It’s been a really exciting few years and I know that like many things in this business, the next five years will see even more changes and will continue to lead from the front. 

DR: You mentioned podcasts. I think for most people, that’s where their mind goes first when you talk about digital audio. Radio has provided a great space where those things can coexist. There is something about the real-time nature of radio that podcasting will never be able to match. I wonder, as you look back on your time at newspapers and as you look at what radio is doing now compared to podcasting, do you see a way that printed newspapers could have better coexisted with the digital space, or is the X factor of live content something that just can’t be replicated? 

DH: I think you nailed it right there. It is the live companionship that we provide. The one thing I would disagree with you on is that if I went to the mall, people still do that I think, and said, “Hey, what’s the first thing you think of when you think of streaming audio or digital audio?” I think they would say playlists. I think they would say it’s Pandora or Spotify or iHeart. “I type in an artist that I like and I hear songs like that”. That was really the first thing most people were using streaming audio for. 

Now, podcasting is coming on really strong. We were really in that space early on with, as you again, touched on, perfectly on-demand listening. If you couldn’t listen to The Bill Cunningham Show live because you had a work meeting or a lunch meeting, you could listen that night! You could listen when you got home if you were cutting the grass, and people still do. The downloads for those on-demand shows are still really significant each month in terms of monthly listens and uniques. The space has exploded though.             

It’s not replacing what we do in terms of companionship, but it’s replacing that time exercising or walking your dog. It’s making people say “hey, I want to listen to a story”. I, personally, love the crime dramas and all those criminal investigation podcasts, comedy and sports and all the different genres that we thrive in. But it’s a great place to tell a story, but it’s very different than the live companionship that we provide people through the broadcast radio during the day. 

DR: Let’s talk about Cincinnati. I know it is often described as a very parochial market. You know, it seems like the kind of place that would embrace a station with 12 hours of local sports talk every day. Why hasn’t that happened? It seems like no competitor has had real staying power with that strategy. 

DH: Yeah, news talk and sports talk are expensive to run for sure. I think we’ve done a great job with 1530. We’ve expanded our local hours. We still have a great partnership with ESPN in morning drive, but we’re now more live and local. We started a few years ago carving out one hour in the middle of the day for a show called Cincy 360, which is hosted by Tony Pike, the former Bearcat and Carolina Panthers quarterback. We then expanded that to 2 hours with Tony every day. We do an hour of ESPN programming and then it leads to Mo’s show in the afternoon, 3 to 6. I feel like we really found a great balance with the right amount of local content.                 

You’re right, Cincinnati is a parochial city. We largely don’t move away. It’s very neighborhood-based. Cincinnati, similar to St. Louis, Milwaukee, Minneapolis and Salt Lake, is a place that is very traditional and people don’t typically leave. Your parents lived here, your grandparents lived here, and you cared deeply about local sports. 

For us, the national perspective in the mornings on ESPN 1530 is great. Especially when the Bengals are good or the Reds are good, or like UC football, it has been amazing. So it’s fun to get the national perspective when we’re in the national spotlight. Then we have a couple of different opportunities every day to really dig into the local piece. Plus there’s Lance McAllister, our flagship sports talk program that launched the career of Cris Collinsworth. Lance has a show every night on WLW. It is really the foundation of our sports talk, and it’s a great way to culminate what’s going on and really drive home the local stories from a lot of different perspectives. 

DR: So without that 6A to 6P or 7P approach, does that make it easier for your sellers to market Mo and Lance to new advertisers as the authoritative voices on sports in the market? 

DH: For sure. You’re really familiar with the radio measurement tool. It’s tough sometimes, just given the amount of people. That can’t give you a great, clear picture. But today, you can get a great measure of the impact of people like Mo Egger and Lance McAlister have in the marketplace by their social media engagement. When you see Mo and Lance have 70,000 Twitter followers, you know exactly how important they are in the market. You know exactly how big their level of impact is. Believe me, the businesses in Cincinnati know that. That’s why they want people like Mo and Lance to speak for them. They know the connection that they have with the audience.        

Sports talk doesn’t typically crush it in ratings, as you know, but the level of engagement, the passion of the audience that’s there every day is really beyond what is measured. That’s been the really cool piece about watching that unfold with social media. Mo and Lance are really never off the air, right? I mean, they’re on the air, but then when they’re not, they’re still engaging with fans and getting into debates and having an understanding of what the fans are thinking and feeling. That really drives the content of the shows the next day.                   

It’s really a 360-degree approach in the sports space that has been driven by the impact that Lance and Mo and people like them around the country can have, which again drives listeners to their show and then creates that engagement that is so important. 

DR: So I’ll ask you one last question before I let you go. And I think this is an important one. Is Cincinnati chili a prank that you all are pulling on the rest of us? 

DH: Absolutely not, and we do not understand those of you that don’t get it, Demetri. Listen, Cincinnati Chili is not a traditional chili. We get that, but it is yummy and delicious and should be eaten as often as possible.               

Who doesn’t like noodles and sauce with meat and covered in cheese? It’s hard not to like. We are very passionate about our Cincinnati chili and we all authentically love it. I promise you. 

BSM Writers

The Future Is Now, Embrace Amazon Prime Video, AppleTV+

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.

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This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.

Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.

This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.

The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.

Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.

NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.

Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.

Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.

Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.

A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.

It’s time for sports fans to grow up and face reality. Streaming is here to stay. 

MLB Network is another option

If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.

Quick bites

  • One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
  • CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
  • The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
  • ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.

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ESPN Shows Foresight With Monday Night Football Doubleheader Timing

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.

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The Monday Night Football doubleheader was a little bit different this time around for ESPN.

First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.

Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.

Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.

It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do. 

Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.

Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?

I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?

That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.

After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else. 

There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.

Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.

Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.

Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.

I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.

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BSM Writers

Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not

Demetri Ravanos

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On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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