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The Mac Attack Isn’t Living In Mayberry

“I’m just grateful to still be here and I know what we have and what’s been established. If someone doesn’t think that’s good enough, that’s on them.”

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Some people say that sports talk radio is like hanging out with others at a bar. There aren’t many hosts around the country that I’d prefer to spend time with in a bar setting more than Chris “Mac” McClain and Travis “T-Bone” Hancock. They both have a great blend. They’re opinionated without being know-it-alls. They make you laugh but also point out things that make you think. Neither carries himself like, “Don’t you know who I am?” They present themselves as if to say, “Next round’s on us.”

Their friendship and radio partnership began way back in 2005. They’ve been the morning show on WNFZ in Charlotte for 13 years now. It’s interesting how two very different radio paths still led to their successful stint that has lasted nearly two decades. The duo talks about being the constant among so much change within the building. Mac and Bone also describe how the national media drives them crazy at times, how they aren’t hillbillies from Mayberry, and the art of bagging groceries. Enjoy! 

Brian Noe: Where are you guys originally from?

Chris McClain: I’m from York, Pennsylvania originally. Went to college at Towson in the Baltimore area. Bounced around in radio until I got here. I’ve been here now for, shoot, coming up on 18 years. Before that it was the normal radio thing, bouncing around. I got here in 2004, started off on the midday show and T-Bone came in as an intern a year or so after.

Travis Hancock: I’m from a small town in Connecticut called Brooklyn, Connecticut. I grew up listening to Mike and the Mad Dog with my dad. I certainly wanted to do it growing up. Then I ended up moving down here. I came to broadcasting school in May of 2004. In 2005, I was his intern and then two months later I was his producer and have been with him ever since. Now as a host. We’ve been in the city the same amount of years, he just got a year head start on me.

BN: Would you have ever thought you’d be together as long as you have in the same city?

CM: Hell no. I definitely wouldn’t have thought any place would have me this long. The radio business began for me in Jacksonville, Florida when the whole staff got fired one day because they switched from an all sports station. Somebody that I knew that I’d worked with in radio for years said welcome to radio. You now have officially started, you’ve been fired.

Since then I’ve been lucky to bounce a couple of times on my own but there’s no way, you know how the business is, there’s no way when you go somewhere you’re thinking oh man, I’m going to be blessed to be here for close to 20 years. Then T-Bone, I try to think about how many interns we’ve had. Some of them have actually gone on to do their own shows and really good stuff.

TH: Made a lot of money.

CM: [Laughs] And somehow Bone’s still dealing with me. We went through so many interns. He’s one of my best friends, to think we spend all this time together, to think that he ends up elevating to being the co-host of the show. He’s improved so much, grown up so much — this is kinda awkward — since we started.

TH: I wake up every day and feel more blessed by the day, as cliché as that sounds, because you get older and life happens. He moved around, he bounced around. I’ve had two jobs my whole life. I bagged groceries, went to broadcasting school, and I’ve been here ever since.

To go from intern in May to producer July 1 and to be around ever since, I skipped over so many things. I just got lucky. I’ve been blessed. The more we go along, the more grateful I am that this is not normal to have this bond for this long in one city. I never take it for granted. As I get older I really cherish it a lot more than I used to.

CM: Man, this shit is getting too sappy.

TH: It’s like a Bravo show.

BN: [Laughs] What would you say is your biggest flaw as a radio host?

CM: Probably just getting distracted in a segment. Terry Foxx, our boss, tells us about it all the time, that he can hear when he listens to me that there are eight thoughts popping into my head all at once and try to just stay on one topic. There might be another branch of this topic but don’t just all of a sudden end up back over here. That’s probably the thing because I’ve got just so many things I’m fired up about and I just want to get them all out.

I think in the past, Bone will probably admit this, like just caring too much about phone calls was an early thing for me. But Terry came in and he wanted to make it about us and our relationship on the air. I think that’s helped me as a host because I don’t think I’m so worried about I’m going to get this person mad, or I’ve got to get this person on my side. I think that’s helped me with that. Those are two things that I can admit about myself.

TH: I would say probably for me at times being too concise. I’m not long-winded naturally because my role for so long was that of a producer so I was in and out. I trained myself almost, hey one comment, you’re gone. He’s been talking to himself in a way for years. For me, I’m so used to giving the ball right back. I’m trying to learn how to wrap my mind around making the point longer. It’s not a bad thing to share it, but sometimes they want me to put a little bit more meat on the bone.

Also trying to balance out that I’ve certainly been viewed as a comedic character for a long time, a guy that chimes in with jokes. I sort of have to be more serious now in this role and not as antagonistic and just be down the middle on certain things. Adjusting from my role for 15 years as that other guy to this, it’s a little bit of an adjustment.

BN: Where are you guys with a PD because Terry Foxx is in Texas now, right?

CM: Yeah, I mean he’s still technically in charge. We’ll talk to him throughout the week, but we are in the process of hiring someone else. We’re in that transition. We’ve been dealing with a lot of transitions at FNZ.

TH: We didn’t have a PD from March of 2020 — we went through the whole pandemic without a PD.

CM: Right in the middle of the pandemic and no program director at that point.

TH: Highest ratings ever. [Laughs]

CM: Which is crazy about it. Then we get Terry in here and we’ve gone through an ownership change from Entercom to Radio One. It’s been a lot of uncertainty at the station and that’s one of the things, this team that we’ve got here, man, everybody’s done a great job. All of the shows, guys behind the scenes working their butts off despite the uncertainty.

You know how it is, Brian, in radio anything uncertain like that, we’re paranoid as radio folks anyway. Oh no, what’s going to happen? What did you hear? Then all of these different things, what’s this new boss going to think? And what about this new company? We’ve been through a lot of that stuff and I feel like everybody’s still been putting on good shows, staying focused, but it’s just been a challenge. I’ve realized everybody’s got similar stories in radio. It’s definitely a challenge.

BN: A lot has changed during your time in Charlotte [the station has been owned by CBS, Beasley, Entercom and now Radio One]. What’s it like for you guys to be the constant among so much change?

TH: You want to embrace it. I think also when there’s change whether it’s the ownership or GMs or PDs, because of our longevity and the fact that we don’t cause a lot of drama, the last person is going to tell the next guy hey, these are your guys that are the voices, your leaders, the guys who have been there through everything the last almost 20 years. The word trickles down that hey, these guys are going to do the right thing.

You embrace the fact that when there’s change, we’re going to be at the forefront of it. We’re going to do the best that we can and knowing that we’re respected by the new people most of the time, we’ll see if the next guy does or not, but you know what I mean. They went to us right away because of our longevity and as the guys who know what to do. You just learn to embrace it and adapt and keep rolling.

CM: I definitely feel lucky seeing how much has changed here, being able to be a part of all these different phases of WFNZ. I feel lucky because nothing is guaranteed in this business at all, much like life. I don’t want to do radio anywhere else either, man. That’s why if they don’t have me, it’s going to be an adjustment for me. I just love the city. It’s just perfect. I love the growth of the sports city, but it’s not the big, huge city that’s a little too crazy. It’s perfect for my family. I’m so glad it’s worked out this way for us, but it’s definitely been an entertaining ride as a station without a doubt.

TH: I wouldn’t know how to leave if I tried to leave. I wouldn’t even know what to do. I’d be like, we can leave here? I didn’t know that. I’ve been here the whole time.

CM: Go back to bagging groceries.

TH: That’s a possibility at some point though. For this article, I was the three-time employee of the month for that grocery store. So I did have success before radio.

CM: That’s big.

TH: Yeah.

BN: [Laughs] That’s good, man. I caught your rant about LaMelo Ball, Mac. Building off of that, what else annoys you about the national media and how they cover Charlotte sports?

CM: Man, we very rarely matter. I hate to sound like the small-town local yokel, but Charlotte just doesn’t bring eyeballs to those talking head shows. I understand what they’re doing. Just like we have to talk about the stuff that people here are going to care about, I understand that they have to play the hits: Lakers, the Cowboys, the Yankees and all that stuff. But yeah, you heard me on that one, just trying to take something.

We finally have a nice thing. We finally have a nice thing happening with the Hornets and we finally have this kid who looks like he’s going to be a superstar in two years and they want to snatch him away. That drives me crazy.

What else gets me? I get angry about the small-town thing a lot, don’t I? The lack of airtime even when we’re good. Only Cam Newton got us airtime. I felt even when we had good teams, except in 2015 when the team was just ridiculously good, but I feel like, Bone, there was a while there where we could be good and it didn’t matter. They only wanted to talk about Cam.

TH: It feels like a lot of the national narratives don’t seem to be accurate to what we know here. We’ll hear things that don’t make sense. Shannon Sharpe and Skip going in on Michael Jordan as the GM of the Hornets. He’s never been the GM of the team, he’s been the owner. Yes, he was a guy who was hands-on for a while, but he’s not anymore for the last four or five years. I know that Michael Jordan the name for those shows is of course the marquee. I get it. But you guys are talking about the Hornets with absolutely no knowledge of anything going on.

CM: You know what else gets me too? Now he’s got me. Now we’ve opened it up.

TH: You think we’re on the air here.

CM: The whole freaking thing like we’re hillbillies. Small-town hillbillies. I get it when you’re based up in New York or in Boston, I understand that you look at Charlotte a certain way. This has been one of the fastest-growing cities around in the country for years now in terms of people migrating here. A lot of people coming from the North, by the way, Brian. They want to live down here.

It’s now a media market. The media market size is 22nd so I feel like this thing is growing and it’s no longer Mayberry. We’ve been called Mayberry by so many national media personalities. I’m not insulted by it, there’s a lot of country around here. I grew up in the country actually, but it’s like come on, this is more than that.

TH: Mayberry is actually an hour away to be real about it. So we’re not Mayberry. We’re almost ready for Major League Baseball. NBA, NFL, and soccer is doing tremendous attendance-wise. If you give us one more year, we’re getting there. When you have baseball, basketball, soccer, all that we’re going to have, that’s a real sports city. I think sometimes we don’t feel respected as one of those cities yet. We’re coming, though.

BN: As far as the future goes, what ideally would you like your future to look like over the next five, 10 years? What would make you the happiest?

CM: Getting on FM was huge for us. That had been a goal for as long as we have been at the station. Every boss that has been in charge, everybody we’ve worked with, it’s always been a mission to get that FM signal. We’ve got to tip our cap to Terry Foxx, Marsha Landess, and everybody in charge here at Radio One.

None of the other companies we worked for, and it’s been many, have ever given us that stick. So to be on 92.7 now, that was always one of my goals is I want to be a part of it when we get it. I know it might sound crazy to a lot of people in sports radio, like y’all just got on FM in a city like Charlotte? We had an FM transmitter at one point but never had a full-blown FM. Now that that one’s off the list, I just want to keep getting better at doing what we’re doing.

TH: Yeah, just keep building on what we’ve established already. I think it’s important that when a TV show or radio show goes on for a long time, you’ve got to make sure it never gets stale. It’s why TV shows don’t last unless it’s The Simpsons or something. Sitcoms and all of that, they don’t last usually past 10 years or so. It’s important for us to never get stale, always be creating new things, new characters or new forms of who we are.

We’ve never gotten stale. I think it’s important that we always will be creative and knowing we can’t do the same stuff for 20 years and keep the same people. Always be moving, always be crafty. I think that’s important for us the next couple of years.

BN: With so many ownership changes and PD changes, have you guys gotten to a point now where you feel like hey, we’re established, we feel safe, or is it still like I don’t know, man, you never know?

CM: Yeah, I mean being in radio, man, I never feel totally safe. I think you feel like you should be maybe. [Laughs] You know what I mean?

TH: He’s got a different perspective because he’s been through that before. I don’t. I just keep going about my regular day. I’m not naive to that, but I also know that we’ve established something really great here and if they end it, they end it, but it takes away nothing we’ve already done and will continue to do.

CM: You know what it is, Brian, I’ve just seen, and I’m sure you’ve experienced the same sort of things personally and you’ve seen other people, I’ve seen so many rough days in buildings that I’ve worked in. I’ve seen 40 co-workers let go back at CBS SportsLine all at once. Luckily, I survived there. I saw the one I told you about earlier when it was AM 600 The Ball in Jacksonville. Man, we’ve got guys who are now all over the country. We had a really good team.

It was fun living in that city when I was young, but we had a change in ownership. Cox Broadcasting bought us out. Literally put Mickey Mouse, Disney on the air and fired the whole sports station in one day. I’ve experienced that. Then I was at XM Satellite Radio before the merger with Sirius. It was difficult trying to raise capital. I saw 100 people fired in one day and luckily I survived that one.

You see all that stuff so it’s hard to feel – you just know how the business is – it’s hard to ever feel like man, I can’t be that one day. But I know this, man, I try hard to not have that happen because this is where I want to be. This is the city I love. This is the sports town I love. So every day I’m motivated because I don’t want that to happen here.

TH: I don’t worry too much about it because I’m surprised we’re here at this point.

CM: It’s all gravy now?

TH: It’s like soccer extra time. We’re fine. Don’t worry about it. I’m just grateful to still be here and I know what we have and what’s been established. If someone doesn’t think that’s good enough, that’s on them. It doesn’t take away from the last 17 years of what we’ve done.

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Radio Partnerships With Offshore Sportsbooks Are Tempting

The rush to get sports betting advertising revenue offers an interesting risk to stations in states where the activity is illegal.

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Maryland Matters

As the wave of sports gambling continues to wash over the United States, marketing budgets soar and advertisements flood radio and television airwaves. Offers of huge sign-on bonuses, “risk-free” wagers, and enhanced parlay odds seem to come from every direction as books like DraftKings, FanDuel, and BetMGM fight over market share and battle one another for every new user they can possibly attract.

For those in states where sports betting is not yet legalized–or may never be–it is frustrating to see these advertisements and know that you cannot get in the action. However, as with any vice, anybody determined to partake will find ways to do so. Offshore sports books are one of the biggest ways. Companies such as Bovada and BetOnline continue to thrive even as more state-based online wagering options become available to Americans.

While five states–Delaware, Maryland, Nevada, New Jersey, and New York–have passed laws making it illegal for offshore books to take action from their residents, using an offshore book is perfectly legal for the rest of the country. While there are hurdles involved with funding for some institutions, there is no law that prevents someone in one of those other 45 states from opening an account with Bovada and wagering on whatever sporting events they offer. The United States government has tried multiple times to go after them, citing the Unlawful Internet Gambling Enforcement Act (UIGEA) of 2006, and have failed at every step, with the World Trade Organization citing that doing so would violate international trade agreements. 

While gambling is becoming more and more accepted every day, and more states look to reap the financial windfall that comes with it, the ethical decisions made take on even more importance. One of the tougher questions involved with the gambling arms race is how to handle offers from offshore books to advertise with radio stations in a state where sports betting is not legalized. 

Multiple stations in states without legalized gambling, such as Texas and Florida, have partnerships with BetOnline to advertise their services. Radio stations can take advantage of these relationships in three main ways: commercials, on-air reads, and the station’s websites. For example, Bovada’s affiliate program allows for revenue sharing based on people clicking advertisements on a partner’s website and signing up with a new deposit. This is also the case for podcasts, such as one in Kansas that advertises with Bovada despite sports gambling not being legal there until later in 2022.

People are going to gamble, and it’s legal to do so. In full disclosure, I myself have utilized Bovada’s services for a number of years, even after online sports wagering became legal in my state of Indiana. As such, advertising a service that is legal within the state seems perfectly fine in the business sense, and I totally understand why a media entity would choose to accept an offer from an offshore book. However, there are two major factors that make it an ethical dilemma, neither of which can be ignored.

First, Americans may find it easy to deposit money with a book such as Bovada or BetOnline, but much more difficult to get their money back. While the UIGEA hasn’t been successful in stopping these books from accepting money, it has made it difficult–near impossible, in fact–for American financial institutions to accept funds directly from these companies. Therefore, most payouts have to take place either via a courier service, with a check that can take weeks to arrive, or via a cryptocurrency payout. For those who are either unwilling or not tech-savvy enough to go this route, it means waiting sometimes up to a month to receive that money versus a couple days with a state-licensed service.

The other major concern is the lack of protections involved with gambling in a state where legislation has been passed. For example, the state of Indiana drew up laws and regulations for companies licensed to operate within its borders that included protections for how bets are graded, what changes can be made to lines and when they can take place, and how a “bad line” is handled. They also require a portion of the revenues be put towards resources for those dealing with gambling addiction or compulsion issues. 

None of those safeguards exist with an offshore book. While the books have to adhere to certain regulations, it’s much more loosely enforced. I’ve lost track of the number of times a book like Bovada has made somewhat shady decisions on what bets to honor as “wins”, and how they handle wagers on what they deem to be “bad lines” where they posted a mistake and users capitalized on it. Furthermore, not a single dime of the monies received go towards helping those dealing with addiction, and there are few steps taken by the offshore books to look for compulsive or addictive behaviors.  

As states look to move sports betting out of the shadows, the decision whether to take advertising dollars from offshore books seems to be an even larger gray area than ever before. Although it is perfectly legal to accept these funds when offered, it feels unethical to do so. There are moral obligations tied to accepting the money involved, especially given the lack of regulations and safeguards for players in addition to the limited resources for those who find themselves stuck in a situation they may struggle to escape. While it’s possible to take steps to educate listeners on these pitfalls, it simply feels irresponsible to encourage people to utilize these services given the risks involved, and the lack of protections in place.

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BSM Writers

Saban v. Jimbo Is WrestleMania for College Football Fans

Ryan Brown says the Nick Saban versus Jimbo Fisher feud is one made for pay-per-view and we have nearly five months to hype the match.

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It was the day after I turned eleven that Hulk Hogan body slammed Andre ‘The Giant’. WrestleMania III filled 90,000 seats at the Pontiac Silverdome and the living room of one of the houses in my neighborhood. Real or fake, we didn’t care. Three decades later, Nick Saban versus Jimbo Fisher is 100% real and it is coming to a living room near you.

I live in the capital city of SEC Country – Birmingham, Alabama. SEC football needs no additional drama here. You get a complete college football obsession at birth. That said, the October 8th Texas A&M visit to Alabama will be among the most anticipated regular season college football games both regionally and nationally.

One would think CBS will use their annual prime time date for that Saturday just as they did for last season’s Alabama at Texas A&M game, you know, when Nick Saban and Jimbo Fisher were on speaking terms. Not knowing how the season will play out, it would be no surprise if ESPN’s College Gameday is in Tuscaloosa as well. While we are at it, let’s just cut to the 2024 chase and schedule a Presidential debate in Tuscaloosa that weekend, as well.

Not one person will be surprised if Alabama is undefeated and the top ranked team in the nation that week. The surprise, based on the rest of the Jimbo Fisher era, will be the Aggies being unbeaten. Their trip to Alabama comes at the end of a five game stretch that includes Appalachian State at home, Miami at home, Arkansas in Dallas and a road game at Mississippi State. Incidentally, the same Texas A&M team that was able to upset Alabama last season also managed to lose to Arkansas and Mississippi State.

Just the prospect of the two teams being unbeaten and highly ranked causes some to say this game would need no extra storylines. Shouldn’t that, and being on CBS in prime time, be enough? The Saban-Fisher Feud already has people discussing this game nationally and Lee Corso hasn’t even donned a body odor-filled mascot head yet.

I would like to project this game to deliver the largest TV audience of the regular season but I can’t, for one reason: I’m not certain it will be close. I think Alabama is that much better than Texas A&M. That’s why the build up will deliver a huge first half audience.

For perspective, in the 2021 regular season, the Alabama at Texas A&M game had the fifth largest TV audience, in a game that went down to the final play. The Ohio State at Michigan game had 15.8 million viewers on as part of FOX’s Big Noon Kickoff, almost double that of Alabama at Texas A&M on CBS in prime time.

That brings me to another misconception: big games have to be in prime time to get a big audience. Of the top ten largest college football audiences in the regular season and conference championship weekend, only half were prime time games. College football fans, and NFL fans for that matter, will find the best games no matter where they are placed.

So, back to Saban v. Fisher; why is it a bad thing? Would SEC Commissioner Greg Sankey prefer it not happen? Of course. Will it bring more attention to a game in the conference he oversees? I say, absolutely. Heck, my daily show is already selling t-shirts for the game. You may say “shameless plug”, I say paying for my kid’s college. Tomato, tomahto.

This is what made “Mean” Gene Okerlund a household name in the 1980’s. He was the far too serious host that interviewed the wrestlers who challenged other wrestlers to a grudge match in exotic places like the Macon Coliseum and the Allen County War Memorial Coliseum and the Dallas Sportatorium. Why did they do that? First, it was entertaining but, primarily, it sucked the viewer into making plans to view those matches.

I mean, if Ricky “The Dragon” Steamboat said he was going to rip the head off “Big” John Studd, was I going to miss that?

That was why a bunch of kids crowded into a living room in Anniston, Alabama in 1987 to watch WrestleMania III, The Main Event. I can’t tell you who was on the undercard that night. The only wrestlers we cared about were Hulk Hogan and Andre “The Giant”.

Actually, my friend’s mom thought the Ultimate Warrior was “cute and had a great body”. He wasn’t on the card and I thought it was odd she told us that but she was footing the bill for the pay-per-view and had mixed the fruit punch Kool-Aid, so who am I to judge one’s wanton desires?

Texas A&M at Alabama will be the SEC’s main event this season and, if the cards fall right, it may be college football’s main event. What happened between the two head coaches might not be the proudest moment in SEC history but it will bring more attention to that game. And, my word, we finally have a nano-second in which two prominent coaches weren’t pre-programmed robots refusing to deviate from the script.

As amazing as WrestleMania III was for my childhood, it was scripted. The Tide and the Aggies will not be. College football remains one of the greatest values in sports. I pay very little to watch unscripted game after unscripted game. Truth is, you couldn’t even script most of what we see on a college football Saturday. 

Texas A&M at Alabama is already beyond what the most creative writers could imagine and that is why this fuel to the already smoldering fire adds to this game. Now, if Nick Saban will just try to bodyslam Jimbo Fisher, we’ll have something.

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BSM Writers

Doc Emrick’s Love Letter is Hockey and… Language

The Hall-of-Fame broadcaster Doc Emrick developed his love for the sport and the art of the call early in life and never let go of either.

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LaFontaine, Indiana is a small rural town in the northeastern sector of the state with a population of just under 900 people. Located between the cities of Fort Wayne and Indianapolis, it is similar to the village illustrated in the 1986 movie “Hoosiers,” and its name, rooted in the French language, translates to “The Fountain” in English.

In the summer of 1955, the local Cub Scouts managed an organized softball league, and once children graduated to become a member of the Boy Scouts, they would transition to play baseball. One nine-year-old child in the summer of 1955 had the common realization that he would not likely make the major leagues since he was not considered an elite-level athlete. While he enjoyed playing the game, he enjoyed listening to the game on the radio even more, so much so that he wanted to pursue broadcasting as a career.

There would often be a softball or baseball game being played on a near-nightly basis in LaFontaine, with upwards of 100 people attending. The town ballpark had a public address system; however, it had no steady announcing presence, instead relying on adults to volunteer to provide the play-by-play for the spectators. For this prospective broadcaster with a nascent avidity for baseball, sitting behind the microphone and vivifying the action became something hardly perfunctory, but rather an inspired art form. It afforded him the chance to interact with his community and his friends as a familiar voice, and helped prepare him for what would become a 47-year professional career carrying out this very task, albeit in different settings for different audiences through different mediums, and primarily in an entirely different sport. 

Going to a Major League Baseball game from LaFontaine was quite the trek for the young Mike Emrick and his family; therefore, attending was often a once-a-year event that took place in the summer. Driving northwest through the corn fields for approximately 150 miles without the presence of super highways, he and his brother Dan, accompanied by their parents, would eventually reach their “Field of Dreams” in Chicago, Il., where they would take in an afternoon game. From the time he was young though, Emrick cheered on the Pittsburgh Pirates. He grew up listening to Bob Prince and Jim Woods call games of hall-of-fame outfielder Roberto Clemente on the wide-ranging KDKA radio signal.

Emrick had always had an interest in calling baseball games; however, that all changed one day in 1960. At the age of 14, he attended his first hockey game just before Christmas, a matchup between the visiting Muskegon Zephyrs and Fort Wayne Komets in Fort Wayne, Ind. The game ended in a tie, but Emrick was enamored with the game’s nuances, spontaneity and occasional fights nonetheless. While on the way to the car in a snow-filled parking lot to return home, he realized that this fast-paced game on ice would be the outlet through which his voice would be heard and passion for sport expressed.

“When I saw my first hockey game,” Emrick said, “overnight the whole idea changed from baseball to hockey. Then the question was: ‘Well, how do you get to do that?’”

Emrick closely followed the Komets after his realization, learning its players and the game of hockey listening on WOWO radio. While he was a fan of the team and enjoyed watching its hockey games at the Allen County War Memorial Coliseum, he was also there for another purpose in his quest to become a professional broadcaster.

“After I got my driver’s license at age 16, I would drive 40 miles on Wednesday nights to Fort Wayne and sit in corner sections of the old Coliseum… and do games into a tape recorder and try to get better at it,” Emrick recalled. “It was taking those games and using those sort of phony games; I used legitimate names of players because I would get a lineup and learn who they were. Then I would save the tape – and that was eventually my first audition that I sent out.”

Emrick grew up within a pedagogical household where great emphasis was placed on the proper use of the English language. His mother, Florence, was a home economics and physical education teacher while his father, Charles, was a high school principal, and the family owned a music store on the side as well. From the time he was in fifth grade, he received a salient piece of advice from one of his teachers about the inculcation and subsequent expansion of his vocabulary which he carried with him throughout his career.

“Once we used a word five times, it was ours for life,” Emrick recalled. “[My teacher] encouraged us to build our vocabulary, and so that was influential, I think, along the way.”

Emrick landed his first broadcasting job in 1973 as the radio play-by-play announcer in the International Hockey League for the Port Huron Wings (later renamed the Port Huron Flags) on WHLS radio for $160 per week. That job came after a series of rejection letters from a legion of hockey broadcasting outlets, the stationery located in a binder he keeps to this day.

The next season, despite nearly landing the Pittsburgh Penguins radio play-by-play job, Emrick added another job to his résumé by becoming the team’s public relations director and continued broadcasting games. While he had the will and determination to succeed and become an NHL broadcaster, his backup plan of becoming an educator was quite genuine in scope as his time in the minor leagues continued.

Shortly after he graduated from Manchester University in 1968 with a B.Sc in speech, and, one year later, an M.A. in radio and television from Miami University, Emrick’s foray into the world of college instruction began. Prior to working in Port Huron, Emrick resided in Pennsylvania, teaching public speaking classes at Geneva College and managing it’s 15-watt campus radio station. In addition, he volunteered to work as a correspondent for The Beaver Sun Times coverage of the National Hockey League’s Pittsburgh Penguins in exchange for a season press pass so he could further immerse himself in the game of hockey.

One of Emrick’s mentors in broadcasting was Bob Chase, the Fort Wayne Komets’ play-by-play announcer for 63 years, and someone who had a profound influence on his career. Chase called hockey, along with various other sports including basketball and racing amid his time behind the microphone, and while there were many other announcers doing play-by-play professionally, Chase was representative of Emrick’s soundtrack of hockey.

“I was a college guy and befriended him and he was very kind to me and would listen to my work,” said Emrick. “He was the one person that I listened to because at the time there was not a national TV package for the NHL, and so he was about the only guy I had access to.”

Emrick sought after his Ph.D in broadcast communications to ensure he would have a successful teaching career if his broadcasting dreams fell through. While in the doctorate program, Emrick honed his craft and earned his nickname “Doc,” a pseudonym he was called throughout his broadcasting career. In fact, his dissertation was titled “Major League Baseball Principal Play By Play Announcers: Their Occupation Background And Personal Life,” and signed off by Detroit Tigers announcer Ernie Harwell, his nonacademic advisor. Later in his career, he famously used 153 different verbs in a single game to describe the movement of the puck, including “squibbed,” “flagged” and “galloped” – an aspect of his broadcasting style, per se, that demarcated him from others in his profession.

“I always tried to use words that were hopefully interesting, but also I didn’t want to come across as talking down to the audience,” said Emrick. “I just wanted to use something that was creative and maybe amused people a little bit. Once one of those words was used, I tried never to repeat it the rest of that night because you don’t want to hammer people with the same one.”

Prior to the 1976-77 season, Emrick relocated to Portland, Maine to serve as the radio play-by-play voice and public relations director of the brand-new Maine Mariners in the American Hockey League – an affiliate of the National Hockey League’s Philadelphia Flyers. After three more years of hard work in the minor leagues, he finally made it to the pros with the Flyers as its television play-by-play announcer for home games on PRISM cable beginning in the 1980-81 season.

Having worked in both broadcast mediums, Emrick knows that radio requires the announcer to evoke imagery within the mind of the listener, while television is centered on the announcer’s reaction to the already-cultivated picture. While he never broadcast a boxing match, Emrick uses an analogy within that sport to describe the difference between the two broadcast mediums.

“I’ve heard it described before, and it’s probably accurate, [as] the difference between a boxer leading or counterpunching,” said Emrick. “In radio you basically lead, and in TV you counterpunch.”

Regardless of the medium though, what truly makes a broadcast unique is in how effectively it goes beyond the action taking place on the ice. Being able to do that comes in one’s preparation and knowledge of the game, both of which Emrick possessed and continued to grow upon being named the inaugural television play-by-play voice of the New Jersey Devils in 1982 on the MSG Network.

“The legs that get you from one thing to the next are the identity of the players,” said Emrick. “I think that’s still the most important thing of any play-by-play description is… the ‘who’… because it’s the people who are competing that draw the audience, and you need to identify who it is.”

Emrick returned to the Philadelphia Flyers in the 1982-83, first as a spot announcer, and upon his departure from the Devils in 1986, as an studio analyst on UHF telecasts. In the same year, he began his first of many years of national television work as the lead play-by-play announcer for NHL games on ESPN, working alongside former NHL forward Bill Clement.

Before the 1988-89 season, Emrick was promoted by the Flyers to be the team’s lead television play-by-play announcer, working with his analyst Clement for a majority of the time in both his regional and national obligations. Working in both roles simultaneously, he has had to be cognizant of his audience – meaning that the preparation for regional and national games, while similar in methodology, differed from one another in terms of the time devoted to each team.

“Usually with a national telecast, it’s 50-50 on how much you talk about one team or the other,” said Emrick. “With a local broadcast, it’s usually 70-30 or 80-20 because if there’s one team that is supplying all of your viewers or most of them, you go that way.”

Emrick’s presence on regional sports networks continued upon his departure from the Flyers after the 1992-93 season, as he returned to Newark as the play-by-play voice of the Devils on MSG Networks. Broadcasting within the three-team New York-Metropolitan area marketplace for the Devils from 1993 to 2011, Emrick stayed up to date not only on his primary team, along with the Rangers and New York Islanders. As a result, the shift from regional to national television became smoother for Emrick, and with it, the allocation of the time he spent discussing each team more consistent.

“You treated it like a network telecast and I was very comfortable shifting from regional games to network because you had fans of numerous teams living in New York,” said Emrick. “Whereas in Philadelphia, you made the assumption that most of the people that were watching… were Flyers fans.”

Over his years at ESPN, Emrick called two Stanley Cup Finals, something that would render itself into an annual occurrence once he joined Fox in 1995. From there, Emrick called 20 more Stanley Cup Finals with Fox, OLN, Versus and NBC Sports – providing the description throughout the final roadblock standing between one team and a championship. Television, being the visual medium that it is, not only requires an announcer to be aware of their audience, but also of the moment and what will best transmit the atmosphere within the arena to the viewer. Throughout the course of enduring moments that stand the test of time, including game-winning goals, penalty shots and highlight-reel saves, Emrick uses his words judiciously, following a tried-and-true philosophy that requires discipline from the announcer with the potential to put an indelible stamp on the action.

“Less is more. Especially with television, you have a lot of people that have qualified to be in trucks and operating cameras and placing microphones in arenas,” Emrick stated. “Just like you are qualified to be there to describe it, they are the best at their profession… You don’t have to do everything. You have a lot of help.”

Emrick worked his first of seven Olympic Games in 1992 while on CBS, calling the ice hockey championships. While he had to consistently learn names of new players and adjust to the cultural differences of the host country, the quadrennial worldwide showcase built on tradition has induced games that have helped grow the game of hockey on an international scale. One of his most memorable broadcasts emanated from the thrilling conclusion of a gold medal matchup between Canada and the United States from Vancouver, B.C. in February 2010.

The game drew 27.6 million viewers, the largest television hockey audience since Al Michaels was behind the microphone for the “Miracle on Ice” semifinal game between the Soviet Union and the United States aired on tape delay in 1980 from Lake Placid, N.Y. 

“Sam Flood, our executive producer at NBC, always told us [for big games] to broaden the brush,” said Emrick. “In other words, never try to talk inside stuff because we were going to have a lot of extra viewers, and you didn’t want to talk [about] inside stuff and have them feel like they were being left out. And so we basically let the game do the talking and did not try to do a lot of strategy or things like that.”

Part of a broadcaster’s job is to recognize their role within the greater production of a live sporting event. Sure, they are often omnipresent throughout the broadcast; however, they are hardly, if ever, supposed to be the main character. The job of the rest of the production crew is to adequately tell the story of the game, whether it be through camerawork, graphics or interviews. While they are not scripting the moments on the ice, the broadcast director coordinates the assorted roles to help the team’s vision of the end product come to life. It is a task that allows for creativity, but also requires evolution to shifting consumer trends – achieved through collaboration.

Down by one goal in the gold medal game, the United States pulled it’s goaltender Ryan Miller for the extra attacker, which led to forward Zach Parise tying the game with 24 seconds remaining in regulation time. Then in overtime, Canada forward Sidney Crosby scored the “Golden Goal,” giving Canada its first gold medal since the 2002 Olympic Games in Salt Lake City, Utah.

“I think I said, ‘…and Crosby scores – the goal to Canada,’ and then I said nothing for almost two minutes,” Emrick recollected. “I didn’t need to say anything because what we showed and what the people in our truck and the people operating cameras provided was the sound of the crowd and the microphones on cameras”

Over the years, Emrick has worked with numerous analysts, including Bill Clement, John Davidson, Bobby Taylor, Chico Resch, Doug Sulliman, Sal Messina and Eddie Olczyk. As a play-by-play announcer, Emrick ensured that his analyst would be implemented into the game, usually when he felt they could contribute to the broadcast or when he needed to take a breath. By including them in the broadcast, a greater ethos is established with the viewing audience and multiple perspectives are acknowledged.

“I think our business is analyst-driven,” said Emrick. “Those of us in play-by-play are there to enhance the game but not get in the way of it. It is when the play stops that you really learn about what has happened or what could happen in the future. Those of us who are describing the game don’t have time to throw that in, and if we did, our credibility is not nearly that of people who have actually experienced it, and that’s why analysts are there.”

Following the 2010-11 season, Emrick relinquished his role as the play-by-play announcer for the New Jersey Devils and continued to work as the national play-by-play voice of the NHL on NBC for the next decade. His final season as an announcer was halted because of the COVID-19 pandemic, and once professional hockey made its return, Emrick found himself calling games remotely – something he had never done in his illustrious career.

Emrick officially announced his retirement from broadcasting in October 2020 after 47 years behind the mic calling over 3,750 hockey contests, including 22 Stanley Cup Finals, 45 playoff Game 7s and 19 outdoor games. Prior to his retirement, Emrick won the Foster Hewitt Award for “outstanding contributions as a hockey broadcaster” presented by the Hockey Hall of Fame, and was inducted into the U.S. Hockey Hall of Fame in 2011. 

Today, the NHL is in the first of new seven-year contracts with both ESPN and Turner Sports worth a reported $1 billion. For Emrick, the specific networks carrying the games do not mean as much to him as the continued worldwide dissemination of the game of hockey itself.

“I cheer for everybody who winds up being on the air doing games… because this is a game that is wonderful and needs to be continually promoted by whoever winds up with the rights,” said Emrick. “I’m not a businessman; I don’t have billions of dollars in my pocket.”

Following the conclusion of the 2010 gold medal game, sideline reporter Pierre McGuire interviewed Miller and Crosby, and the two athletes, despite being on opposite ends of the outcome, spoke about the significance of competing in the Olympics and how special it was to play the game on an international stage. Reflecting on that broadcast sequence, Emrick affirms that he had never been more proud to be associated with the game of hockey because of the eloquence, class and humility with which they spoke. Therefore, as ESPN and Turner Sports are in the midst of presenting the 2022 Stanley Cup Playoffs to millions of hockey fans around the world, Emrick hopes that they focus on telling the stories of the athletes – the primary reason for which people tune in to the games.

“The athletes are wonderful, and they have been all the way back through the first years that I started going to IHL games and getting to meet them for the first time,” said Emrick. “The number one thing that we have to sell is not only the speed of the sport, but more importantly, the guys who play it because they’re really good people.”

Whatever the future of hockey broadcasting holds, Emrick has undoubtedly become an integral figure in the history of the sport – all while never donning skates on an ice rink in his life. The half-a-century he covered hockey would not have been possible without his steadfastness towards becoming a professional broadcaster, avidity for the game of hockey and the group of people who allowed him to expatiate on the proceedings situated on a 200-foot sheet of ice. Emrick continues to watch hockey to this day and listens to the next generation of broadcasters be themselves while calling the action, the very advice Bob Chase conferred to him early in his career.

“It was the realization of a lifelong dream to get to do hockey games anywhere to anybody, but to be chosen to do national games was a great honor and responsibility,” Emrick stated. “I never took it lightly, and I always appreciated those who gave me a chance.”

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