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Meet The Market Managers: Debbie Kenyon, Audacy Detroit

“We’ve never been judged on Men 25-54. We’ve always been judged on adults, and we’re top one, two, or three consistently for probably ten, 12 years, 14 years running.”

Demetri Ravanos

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A lot of people would kill to be Debbie Kenyon. There aren’t a lot of stations in America that have a reliable performance that is as strong as 97.1 The Ticket’s in Detroit.

Her team is formidable. From her brand manager to the talent to the support staff, everyone in Audacy’s building in the Motor City are pushing in the same direction, and it pays off ratings book after ratings book.

This kind of success comes from really knowing what you’re dealing with. It’s about understanding both your product and your audience. Debbie Kenyon is from a media family. Her dad led a TV station. Her brother led a radio station.

Add into that background the experience of being with CBS as it grew, changed names, changed owners and then changed names again, and she has more institutional knowledge to work with than most GMs in major markets.

In this conversation, presented by Point to Point Marketing, Debbie and I talk about relationships with play-by-play partners, managing through tragedy, why America has the wrong idea about her city and so much more.

Demetri Ravanos: As you look at all of the brands that you oversee, is there any particular adaptation or change with the times that you are particularly proud that you were able to help pull off? 

Debbie Kenyon: I guess we can look back two years, not that that’s a happy moment in everyone’s life, but clearly, in a couple of days’ time, to get two spoken word stations running remotely. We were able to keep everyone safe, not one COVID case. And technically, we sounded great during that entire two years.        

We brought talent back much more quickly, but there were two months of literally a couple of people in the building and that was it. So from a technology standpoint, it’s not me. It’s my phenomenal engineers that gave us and our listeners some sense of peace during a very hard time.            

I think from an innovation standpoint, on a more positive note, just some of the things that we’ve done with the sports teams and how we used to broadcast with phone lines. It was just somewhat antiquated compared to now. My engineering team is pretty cutting edge. The amount of cost reduction that we’ve been able to have over the past five or six years is great, and I think the sound quality is so much better and the likelihood of dropping out has really disappeared. 

DR: I want to talk about the history of the frequency of 97.1, because it has evolved in an interesting way. Think back to those free FM days. Howard Stern leaves CBS and the company starts putting this hot talk format on a lot of the stations that he used to be on. You guys were already doing the FM talk that wasn’t politically centric even before the Free FM branding came about. I wonder how much of a model was CBS pointing to you guys to set the example for the rest of the country? 

DK: At that point, I was a DOS and might have been the GM too, but not of that station. It was such an expensive format. Unfortunately, it never really got a ton of rating traction. There were a lot of passionate listeners, but from a financial stability standpoint, it couldn’t hold.           

The company looked at us to move to FM for sports. We were fortunate because it was driven 100%. by one of my favorite mentors, Dan Mason, to bring in the very best program director at the time, Tom Bigby.                   

We had kind of a rough launch for The Ticket. It was really just a hardcore X’s and O’s sports format. Sales really wasn’t doing anything. I asked Dan for the opportunity to take the station over from a general manager standpoint. It gave me the opportunity to simultaneously hire Tom Bigby. That’s when the real phenomenon of The Ticket was created. 

DR: So it’s interesting to hear that. The Ticket does so well beyond just the target demo, right? This is a station that performs well with not just men, but all people in the market. I was wondering if that might have come from the hot talk base of the FM station, but it sounds like that wasn’t really the case. 

DK: Yeah, I think philosophically we’re a little bit different than most sports stations. Tom started this and then you’ve probably talked to Jimmy Powers over the years, our current brand manager has been here for quite a while. Our theory has always been a little different. Even though sitting in Detroit, Michigan, we are one of the best sports markets obviously with Michigan, Michigan State and then all four professional teams, we’ve kind of built this brand on, of course we’re talking sports all day long, but per show, we’ll have one mass appeal topic per day. The only thing which we stay away from is politics. We’ve gone through the years and some will dabble too much and it’s just a ratings killer.              

We’ve never been judged on Men 25-54. We’ve always been judged on adults, and we’re top one, two, or three consistently for probably ten, 12 years, 14 years running. A nice long run. But you know, you can never get satisfied because when you’re at the top, everyone’s gunning for you. So we always have to think about new talent, new platforms, and how we communicate with our listeners.         

This is a phone-based interactive format. Well, phones have changed. We certainly still take phone calls, but each show now will have thousands and thousands of texts. People communicate through text or Twitch or Twitter or on any of our social accounts and then by phone too. So that’s drastically changed over the past 14 years. 

DR: What is the formula that keeps you in the top three? I mean, it’s got to be more than just topic selection. There has to be something about finding the right talent that you and Jimmy have done to make The Ticket the sort of institution that it became relatively quickly in Detroit. 

DK: It’s not just one talent. We just have great, great talent. Between the talent and I believe we’re the only sports station in the country that has all four professional teams. I think the combination of that and I mean, Jimmy grew up as a programmer under Tom. So that same philosophy has carried through even to our newer and younger guys.         

You know, we’re never afraid to make a change. We’ve had top-five, winning shows in the past where we just felt like something might be getting a little bit stale, and we’ve made changes. I know on some of my other stations, I’d be thrilled if it’s top five. Don’t mess with it! But for this station, the bar is so high and we all hold each other, whether it’s the talent on the air, a producer, the screeners, it’s myself, it’s my brand manager, it’s my APD. We all have that same expectation of excellence. I know it sounds kind of silly, but it actually is true. 

DR: So let’s talk about that expectation of excellence. You mentioned that you can never be satisfied, but you guys have the ratings that you do. You mentioned all four franchises, plus, correct me if I’m wrong. You’ve got the Wolverines as well, right? 

DK: We do. 

DR: So certainly you don’t feel invincible, but you have to recognize it would be very tough for someone to come in and unseat you, at least in the sports format in the market. 

DK: Sure. I mean, listen, you’re always on guard, but, you know, sports is just an expensive format to run. There’s no team or talent that is bigger than what the brand of The Ticket is. We’ve had competitors over the years that have tried to come in and it hasn’t worked out.

I think we owe it to our listeners and the community to make sure that we are constantly pushing to make sure that we are the best, whether it’s reviewing our social and making sure that we’re cutting edge. We were five years ago. Are we still cutting edge today? I think there are some changes that we could do to help freshen things up. There are all these basics, but they’re basics that over the years I think people have forgotten about.                

Everyone kind of has to drink the Kool-Aid and they do. People love working at this radio station. It’s fun. Like, come on, you can appear at events and you get to work a Tigers game. But it’s just maintaining the same level of excitement. You know, no matter what the job or event is, we all want the same thing. 

DR: Mike Valenti has not been shy about the fact that the Lions wanted him off the station back in 2015. When that happened, the station dropped the Lions. You said at the time that this was not about Mike individually. This was about not letting a partner censor what was happening on the station. Was that an easy decision to make? I mean, standing by your talent is one thing, but it certainly takes the next level of bravery and trust in your talent to do that at the expense of an NFL flagship deal. 

DK: I never wanted to lose the Lions, but it just, at that time, made sense. What I’m very proud of is, that although it took me five years, I was so happy to get the team back because there’s a lot of time invested in relationships.                

It’s challenging. If they’re not having a good season, you know what the guys are doing on air. You know, to manage relationships through that is a big deal.                    

I have nothing but great things to say. For the most part, the group of people are much different than who I was dealing with back then. But they’re a great, great partner and I’m so excited, as are all of our talent, to have them back. It’s just the perfect scenario for us. 

DR: So if it’s different people that you’re dealing with there, I am going to guess there was not some sort of big clearing of the air that had to be done to start negotiations to bring them back. 

DK: We’re really good at doing sports here, and I think the teams know that and appreciate it and respect it. Certainly, there can be frustrations at times with some things that are said on the air, but I think I think they all realize that there’s so much value that 97.1 The Ticket brings by having their team on the air with us. I think it really outweighs a lot of things.  

DR: I don’t even know if you would call it a joke, an old talking point or whatever, but it’s very easy for people that have never spent time in Detroit to make the joke about it being a dying city. I guess I wonder, what is it that people don’t get about the market? Certainly, if it were dying, The Ticket couldn’t have the kind of success that it does book after book. 

DK: I think it was an NBC Dateline. There was some show that was on like eight years ago and it showed someone was up in a tree and they were eating like a raccoon or a possum. And it was like, “this is Detroit”. I remember Chris Oliviero had called and he’s like “I saw Detroit on the news!” And I’m like, really?                     

I just feel like we’re a city where a lot of times the negative is portrayed in the media and there are so many great things here. The birth of auto sits in our marketplace and everything that we’re doing with electric vehicles. You should see what our auto show, which has certainly suffered a loss in the last couple of years, but what they have planned for September of this year will make everyone in the city so proud.         

There are so many national events that we have here that we don’t always get recognition for. The Grand Prix in 2023 is coming back and will be in downtown Detroit versus Belle Isle, where it is right now. We have national golf tournaments.             

You know, if you go downtown, and I’ve been to quite a few Tigers games, the city is alive right now. You’ve got Ford Field, Comerica Park, and LCA all within walking distance. There are all these great entertainment venues and concert halls. We launched something called Music Town just three and a half, four years ago now. It’s a downtown performance space. We wanted to be part of the revitalization. 

DR: So I want to end by asking you a little bit about the loss of Jamie Samuelson. Certainly, that was a tough time for the station. The studio has since been renamed for him. There’s been a lot of great charity work done in his name, and I wonder if there is ever enough that the station could do to honor not just what he meant to the station, but to Detroit sports fans, period. 

DK: That was a tough time. I don’t know if you realize this, but we had talent from a few stations around the same time frame that passed away. How do you manage through that?              

You’re right. His name is on the studio now and we have no intention of changing that. We do a lot of charity work. The Tigers have actually been great and have helped us raise quite a bit of money for him.          

The next challenge from that was we had this top-rated show. Jamie worked almost the entire way through it, which he didn’t have to do. No one knew until the very end, our listeners didn’t know. Even the majority of our staff did not know at that point.                 

When he did pass away, then it was trying to figure out what are we doing and what’s that respectful time period that would be accepted by our staff, most importantly, and by the community and the listeners. We ended up going in a pretty different direction because we didn’t just want to do the same show. That was Jamie’s show. I think he’d be proud of what we’ve created with Jon Jansen and Stony.

I don’t know if you know him, but he’s just a great guy. Jon has been a professional football player and it’s just a different dynamic. So we weren’t just trying to find Jamie’s replacement. 

DR: I hate to end here, but I don’t know many GMs that can go into a situation like that with some similar experience. That is really hard to comprehend what it must be like to be you in those moments. 

DK: Yeah, it’s not fun. You have your own emotions, but it’s not about your emotions. It’s more about everyone else.           

We really have had three significant losses in our market over about a three-year period. It’s being supportive to your staff and then taking your time. With Jon, he was already someone that was in our talent bank essentially. Still, we needed to make sure that we gave it enough time. We needed our staff to grieve and, of course, his family. His family became part of this and I think we did it the right way.

BSM Writers

John Mamola Didn’t Overthink New WDAE Lineup

“I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things.”

Brady Farkas

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Just over one month ago, WDAE in Tampa Bay reshuffled its daily line-up. The iHeartMedia station, programmed by John Mamola, moved the Ronnie and TKras program from mornings to afternoons and moved the midday Pat and Aaron show into mornings, while creating a new midday show centered around Jay Recher and producer-turned-host Zac Blobner.

The station let previous host Ian Beckles go as part of the reshuffling.

Barrett Sports Media caught up with Mamola this week to talk about the new line-up, the Tampa Bay market, the importance of developing from within and much more.

(Some of the answers have been edited for brevity and clarity)

BSM: It’s been just over a month since these changes took hold, what would you say is the overall response to them?

JM: Overall, really positive. We lost a really important piece and a pillar of the station in Ian Beckles, but with the moves that we did make, it was overall a pretty positive response from the listeners.

BSM: This wasn’t just creating one new show and calling it a day, this was moving multiple shows into new dayparts. How do you as a programmer get multiple hosts on board with re-arranging their schedules in that manner?

JM: My morning show went into afternoons so they didn’t have to wake up early, so they were very open and welcome to that. As for the original midday show, I knew they were early risers, so moving to mornings didn’t really affect their sleep schedules. And then my midday show, which is the new one, putting those two together is just a combination of some very young, hungry guys that always want new opportunity and are always looking to capitalize on opportunity.

So I wouldn’t say necessarily the convincing was the hard part because it just made a lot of sense for the people involved. The guys in the morning didn’t have to wake up early. The guys in the mornings are early risers anyway, and you get two young, hungry guys to take care of that opportunity so the convincing part was quite easy.

BSM: I got to know Zac Blobner a little bit on the Producers Podcast. He was highlighted a few episodes back and I thought really highly of him. Why was this the right time to get him into a full-time on-air role?

JM: Zac’s been doing some on-air stuff for on the weekends for a number of years. He had his own show and then we tried him out with a couple people on staff on Saturday mornings. That just didn’t necessarily work out but he has hosted a fantasy football show, which we actually air Orlando and in Miami as well as Tampa, live for the last five years.

So his on-air persona – he was a huge part of the morning show and the success of the Ronnie and TKras Show for their run in mornings. So if we were to elevate someone from inside, it just seemed like he was the right guy to elevate, and to pair with Jay Recher. It’s two young, hungry guys and they play well off each other. Some of the best highlights of my day are just sitting in their pre-show meetings with them and their producer Jon Dugas and just listening to how they collaborate together as a threesome on how to attack content, what sound to use, and what guests to book.

Really, it’s three producers in one room all talking about how to collaborate and do a show. Zac has earned the opportunity, just like Pat Donovan who was a producer first. Aaron Jacobson was a producer at first. It was Zac’s time and he’s done a tremendous job with it so far, albeit it’s only a month, but I totally expect it to be a very high ceiling for that show and for Zac in particular.

BSM: Some programmers believe on developing and promoting from within and some programmers believe in always looking for a splashy hire from the outside. Why is developing talent and promoting from within important to you and WDAE?

JM: I think it’s vital for every brand to have a good bench and to continue to find different ways to utilize that bench. Maybe not on the Monday through Friday, but definitely on the weekends in some capacity. And if not there, then on the digital product. You bring in certain guys to push everyone else. Zac was one of those guys. Jay Recher was one of those guys. Pat Donovan was one of those guys. Ronnie and TKras were two of those guys. I like to bring in guys that have a goal and want to push everyone to be better, not just themselves, but push everyone to be better. We have a tremendous team atmosphere on WDAE and we’ve had it for a number of years.

And when you do a lot of change, like we did about a month ago, you don’t want to keep it too foreign. You want to keep it with somebody that the audience knows and the audience has grown to know. Because the minute you start bringing in out of town people that nobody’s ever heard of or you start going to syndication instead of staying live and local, you start to lose your cume, and you start to lose that branding.

We like to put out as much as we can with whatever we have and I think having good, driven people in the hiring process, albeit I’ve hired a little young over my time here, it’s continued to push the narrative that we are continually growing from within and this was just the latest step of that. I don’t think that’s going to change anytime soon.

BSM: When you have new shows and shows in different dayparts, are you mentioning things like ratings and revenue to them? Or do you just tell them to build the shows and worry about it later?

JM: I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things. It’s important, but it’s not the biggest thing. For me, it’s the sound of the show. If the show sounds like it’s got energy, if it sounds like it’s progressing, if it sounds like we’re creating more attention by what we’re saying and we’re developing as talents and as a station, you feel it. You don’t need to see the numbers. The numbers are the numbers.

The system is great when it’s great but when it’s terrible, it’s still flawed. You know? I mean, Neilson ratings only get you so far but If I start seeing stream numbers go up, which I’ve seen, that’s a positive.  If I see digital traffic or social media growth or something like that, that’s a metric I can track. Today I went to the gas station and they had our sports station on. If I can hear that, that means we’re doing something right. I don’t look book-to-book. I think PDs that dive into numbers and analytics and, and clocks…. Look, if you put out entertaining stuff, they’ll stick with you. And it starts with giving that confidence to your talent. And that’s how I program.

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BSM Writers

Brock Huard Believes The Third Time’s The Charm For Brock and Salk

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity.”

Tyler McComas

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It just felt right for Brock Huard when he stepped back behind the mic at Seattle Sports 710. On September 6th, he returned to the airwaves with longtime partner Mike Salk in morning drive. It’s been almost three months since Huard returned to radio, but it still feels as right as it did that early September morning. That’s because the business is in his blood. 

“Once radio is in your blood, it doesn’t leave,” said Huard.

If you talk sports radio with Huard for any length of time, you won’t question his love or intelligence about the industry. He truly loves and understands the business. When you have a former player that has an incredible amount of passion for sports radio, you really have something. Seattle Sports 710 really has something with Huard and his return to the airwaves made locals in the Pacific Northwest very happy. 

Brock & Salk haven’t had to deal with the challenges that new shows experience in the first few months. They’re not trying to establish a chemistry and flow together. They’ve had it after doing a show together twice before, plus a podcast the two hosted together.

“He and I had still done the podcast together for the last couple of years, and had a number of conversations over that time about how fun that hour and a half was, each and every week,” said Huard. “We never really missed a podcast and we both thoroughly enjoyed it. Had we not done that podcast for two years, I don’t know if we would have come back for a third iteration. The third time has been the charm on this iteration.”

What makes the show isn’t just Huard being a former athlete or Salk being a very dynamic and experienced host. The two share an incredible chemistry that shines through on the air. However, Huard thinks there’s one reason in particular that the two mesh so well on air. 

“Because we listen,” said Huard. “That’s number one. I will listen to so many radio shows when I’m on the road and I’m like, this is bad radio. And you can tell hosts aren’t listening to one another, they’re just waiting for their time to talk and they fill and it’s terrible.

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity. I think for 14 years he’s still genuinely curious about me and how my mind works, world views, ideology and sports views. After 14 years, I’m equally interested in how he thinks and it’s very different than me.

“It was hard to be able to listen and respect one another, because we come from two totally different world views, in many ways. But at the same time, when you do, and you’re curious to listen to the other side and what they have to say, you create unique content.

“He and I used to have to build these big show sheets when we started and we still have structure and everyday there’s still show sheets, but a consultant by the name of Rick Scott told me this early on, he said you know your show will be good, when you don’t get to half of the stuff on your show sheet. And he was absolutely right 14 years ago.”

Co-hosting morning drive at Seattle Sports 710 isn’t the only gig Huard has in sports media. He’s also a college football analyst for FOX. He’ll be on the call Friday night for the Pac-12 Championship game between USC and Utah. But everything ties back to radio for Huard and a recent experience on an airplane made him realize it again. 

“I was sitting next to this very smart gentleman the other day on my trip home from college football, and he was crushing crossword puzzles like I’ve never seen before,” said Huard. “He’s a very successful attorney and you could see for him, that was such a tool to keep his mind sharp. For me, radio is the same thing. It’s been the best training ground for everything I do with media, especially television.

“If you can do live radio and equip your mind to listen and strengthen that listening muscle, while also creating content, it’s a pretty good active tool. It keeps my mind sharp and plays to my mind’s strengths, I think, with just how wackado I can be between my ears at times. If you have a tremendous partner that helps shape you, like Salk is to me, then it’s just addictive and gets in your blood and doesn’t leave.”

As it relates to radio, being a college football analyst has its perks, because of the access it gives Huard. Every week before calling a game, he gets production meetings with head coaches, which gives him insight that others may not have. It also awards Huard the opportunity to create relationships with coaches. But how much of what’s said does he feel like he can use on the game broadcast or his radio show?

“99.9 percent is used on the air, on the show and sometimes I gain insight and share it with coaches that I know to encourage them,” said Huard. “It baffles me how many times I will hear from my peers, oh, I hate these coaches meetings. I don’t get anything out of them. And I’m like, God bless you. I will have a career for the rest of my life if that’s the way you approach it. It’s the most valuable real estate we have. It’s a forum that nobody else has.

“Yeah, they have press conferences, but if you build true trust and relationship and confidence, they want to tell you their story. They want to share their team. I can’t tell you how many times content from those meetings comes to life in my sit downs with Pete Carroll or Jerry Dipoto, GM of the Mariners or Scott Servais, or on the air or off the air.”

Huard has an insight to college football that few in the Pacific Northwest has, but that doesn’t mean he and Salk will jam pack content from that sport into the show. The duo knows that Seattle cares about. Sure, there’s an interest for college football, but not anywhere near the hunger from Seahawks and Mariners content. 

For example, Huard called the TCU vs. Baylor game two weeks ago, which featured one of the best endings in college football this year, when the Horned Frogs nailed a field goal as time expired. The call of the moment was spectacular and could be the shining moment of the season for a TCU team that looks destined for the College Football Playoff. On the Monday after, Huard and Salk made it a part of the show, but never had the intention of making it the majority of the show. 

“Our audience is dominated by the Seahawks and Mariners,” said Huard. “That dominates 80 to 90 percent of our conversation. I would say lifestyle is probably the rest. For example, we played that highlight today four times over the course of the show. We rank things at the end of every show and it was my Top 5 games of my broadcast life in 14 years on the road and that was number 1.

“I often use conversations and things I learned from those games and players and relate them to the Seahawks and Mariners. Dave Aranda talked about living with expectations and how hard that is in our meeting on Friday. He said, you watch, TCU is going to have to live in an entirely different world, where you’re on the mountain top instead of climbing it. And then you relate that toward the Seahawks or the Rams this year.

“Inevitably, yes, those moments create content, either emotionally or football 101. Radio is all encompassing in that way. I never understand radio hosts who try to play it straight. I just don’t. I think it’s bad radio. You have to be willing to live your life and put your life out there, whether it’s good, bad or ugly. The more you do that, the more you attach yourself and connect with your audience.”

It feels like the third time is truly the charm for Huard and Salk. They listen, they have chemistry and the content is a refreshing mix of sports and lifestyle. 

“He and I are not comedians,” said Huard. “We don’t play fake laugh tracks like others do. He and I will land way more on the analytical information side than maybe a consultant would tell us what morning radio people want. But I think where it cuts through is he and I put our lives out there. Our parenting success and failures. Relationship struggles, kids, sports, youth sports, that’s probably where we connect in a way that’s more lifestyle. That’s the word I would use.”

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BSM Writers

Chuck Swirsky Embodies ‘Always A Pleasure’

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV.”

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It’s hard to imagine there are any more positive thinking people in the world than Chuck Swirsky. If you don’t believe me, just check out his daily tweets. Swirsky has a lot to be upbeat about, he’s doing what he’s always wanted to, and now he’s written a book.

Always a Pleasure” is his creation, putting thoughts on paper, or iPad or whatever, about stories and people he’s encountered over the more than 40-years he’s been in the business.

The title is aptly accurate. Chuck is always a pleasure to be around and is one of the most supportive people I’ve ever met. He encourages those that need it. Swirsky always has time for people in the business and those trying to get into this crazy racket. I’ve seen and experienced it for myself, so trust me when I tell you, it’s the truth.

There are those that have worked multiple decades in play-by-play, and I’ll bet each and every one of them has been asked at some point, ‘hey, why don’t you write a book?’. Sounds easy enough, I’m sure. But when you really think about it, how can a person be expected to fit 40 plus years of work into a book that wouldn’t be the size of a dictionary?

More on that in a moment. I was wondering what makes someone in Swirsky’s position to write a book. So, I asked him. He outlined the main reason he decided to put pen to paper and tell some of his favorite stories and recall good memories.

“Over the past several years I was approached by several publishers and writers who were interested in detailing my journey in sports broadcasting, featuring my stops calling major college athletics and NBA basketball in addition to sports talk.” Swirsky told me. “I was reluctant to do so but a year ago I had a change of heart knowing 2022-23 Bulls season would be my 25th in the NBA, including my 2-thousandth NBA play-by-play game.”

Swirsky didn’t use a sportswriter or an author to tell his tale. “For years I have saved notes and decided to write the book myself, in my own words. I love my job. I have no desire to retire. I want to continue broadcasting Bulls game for many more years as long as my health and clarity allow me to do so.” he said.

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV. I have the utmost respect for the Reinsdorf  family and our entire organization.  I just felt this was the right time to write a book.”

I have followed Swirsky’s career closely and gotten to know him over the years. Growing up in Chicago, I was fortunate enough to hear him in his early days here, at the old WCFL (now ESPN 1000), where he became one of the pioneers of sports talk radio. He’s called games on radio and television.

For DePaul, Michigan, select White Sox games, the Raptors and now over the last nearly 2 decades, the Bulls. That’s a lot of experience and a lot of experiences for one person. It made ‘editing’ the book a little difficult.

“I could have easily written another 100 pages featuring additional sports personalities and stories.” Swirsky said. “But I elected to highlight specifics of a timeline allowing the reader to understand that my quest to reach a childhood goal of broadcasting NBA basketball was met with challenges, setbacks and ultimately persevering through hard work, focus, passion and positivity.”

Writing books can be a way to look back on a career. Swirsky if far from done. He never really reflected on things, because he was always looking forward. But the retrospective allowed him to realize a few things along the way.

“I would say this. I am my own worst critic.  I very seldom look back on my career. While I was writing “Always A Pleasure” I had to stop and truly reflect how blessed I  am to be in the position where  I am today. I never take it for granted. Never have. Never will.” Swirsky said.  “Nothing is easy. It’s hard. This business can be exhilarating yet so difficult. I never get too high nor too low although I’m very sensitive and my insecurities get the best of me which is probably not a good thing , especially in radio-television.”

In looking back there’s bound to be a few lessons learned from the past. Swirsky did find a few things in writing the book that he remembered, educated him along the way. “I learned that anyone who applies themselves, making  a commitment to work on their  skill set, and their weaknesses through hard work, dedication, passion and purpose, can be successful.” he said. 

“For example, not every professional athlete is going to hit .330. Let’s say another player is hitting .240. What is keeping him in the big leagues? Is it his  glove,  his ability to play multiple positions?  His  character in the locker-room? The same principle is in effect in our industry. Maximize your strengths and do it with a great attitude, humility and kindness.”

Swirsky’s book details his interactions with some very familiar people in the business and the sports world. “I have plenty of stories featuring some of the biggest names in sports ranging from Hall of Fame baseball star Willie Mays who many consider perhaps the greatest player of all time to Kobe Bryant who left our world way too soon.” he says. “When you’ve been a professional broadcaster for 46 years, one  meets many, many players, coaches, executives, media and sports personalities along the way.” 

The one thing you can say about Swrisky, is he is real. There’s no pretense or facade. A genuine human being that is interested in what people have to say. Athletes, coaches, broadcasters and yes, even fans. His book has been reviewed by some of the greats. Mike Breen, Chris Bosh and even Steph Curry. Here’s the 2-time NBA MVP’s take on Swirsky and the book.

Having known Chuck since my days as a still-developing youth player in Toronto, where my dad was a member of the Raptors, I can attest to the fact that his passion for people and basketball is deep and sincere.

Chuck’s unique desire to mentor young people, especially minorities and those of different cultures and backgrounds, will help inspire those who share the same dreams, dreams that enabled him to persevere to the top of his profession.

I’m proud of Chuck, and excited that others can become enlightened by his exciting broadcasting journey, which includes nearly 25 years in the NBA and, of course, a trio of Curry family members shooting from the stars, just like him.

A book written by someone as accomplished in this industry as Swirsky draws interest because of who he is. But the Bulls’ play-by-play man is always thinking of others and trying to help where he can, just like Curry said. Along with stories, he lends his knowledge and relates it to those who are already in broadcasting and those trying to get in.

“I’m hoping those in our industry who read the book even those outside the radio-tv, new media field will come away knowing that perseverance is a powerful resource to help withstand the emotional heartache of rejection, disappointment and loneliness.” said Swirsky. He adds, “I have experienced everything. The good. The bad. The ugly. I’m talking all levels.  My message is to stay true to your core values. In this case,  my foundation is  built on respect,  kindness, honesty, sincerity and selflessness.”  

Given the opportunity to beam about the finished product, Swirsky in typical fashion, deflected any praise. Simply saying, “I am very humbled and appreciative of  the professionalism of the book’s publisher, Eckhartz Press. They allowed me to be me. That’s all I wanted. Mission accomplished. I am grateful.”

The entire industry should be grateful for people like Swirsky. There are so few in the business who are as kind and caring as he is. There are just as few people that take interest in others, and help mentor the next generation like Chuck. Inspiring stories, a career chronicle and life lessons, “Always a Pleasure” is going to be on my must-read list for the holidays. Congrats “Swirsk” keep up the great work.

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