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Toucher and Rich Celebrate Cedric Maxwell by Ripping Jim Gray

98.5 the Sports Hub’s Toucher and Rich demonstrated a ‘how-to’ and a ‘how not-to’ in sports broadcasting by using Cedric Maxwell and Jim Gray’s weekends.

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Brian Babineau/NBAE via Getty Images

Toucher and Rich are dominating morning drive ratings in Boston. So when they mentioned on this morning’s show they had a “master class in sports broadcasting,” one’s ears perk.

Co-host Rich Shertenlieb began the segment by saying that he is about to present a “how-to and how not-to handle certain things”. This all came from audio over the long holiday weekend. He started with a station favorite. “If you didn’t see it, Cedric Maxwell was just a rock star,” Rich continued.

Cedric Maxwell, a former Boston Celtic and current radio color commentator for the team, was asked to be a part of the trophy presentation to the winning Celtics. Lisa Salters, ESPN’s on-court began and introduced Maxwell for the first presentation, the Eastern Conference Championship. After a brief session interviewing Al Horford, Salters was back to introduce the inaugural Larry Bird trophy (presented to the Eastern Conference Finals MVP). Salters invited Maxwell back to introduce to recipient and he sounded even more comfortable.

“Girl, it is a pleasure to be on top. Now for me to give this MVP trophy out, let me see here, Jayson Tatum”.

The show also played the audio of Maxwell still on the court interrupting Stephen A. Smith’s live hit with Scott Van Pelt after the game.

“How about then damn Celtics,” boomed the voice of Maxwell. “Man, how about them damn Celtics!”

Toucher & Rich are huge fans of Cedric Maxwell. They’ve had him on the show many times (including this morning) and frequently play his wild, sometimes incomprehensible reactions to Celtics moments on the court.

The show then juxtaposed those moments with “another person working the postgame or should I say post-fight interview,” Rich began. “Fred, that would be your best buddy, Jim Gray”.

It is important to note that Toucher & Rich have a history with Jim Gray that dates back to a tense interview on radio row at the Super Bowl in 2019. Since then, the show has not minced words about Gray.

Gray was working the boxing event for Showtime on Saturday. The moment in question came after Gervonta “Tank” Davis knocked out Rolly Romero. Gray asked about Davis’ future and future opponents when Davis said this:

“I’m here baby. I’m here. Whatever they want to do I’m here, baby! Ain’t no safety on this glock, you know? Ain’t no safety on this glock and I got a lot of ammunition.”

Gray pulled the microphone back and added “let’s stay away from guns, this is an awful time in our nation. I know you’re just meaning this in terms of boxing.”

That’s when Toucher made the sad trombone sound with his mouth and Rich asked, “Are you kidding me with that?

Toucher then opined “when you start clarifying with ‘I know you didn’t mean it that way’ then maybe don’t say anything.”

It’s also worthy of noting that moments after the Davis fight, there was a false alarm at the Barclays Center when someone reported hearing gunshots.

Rich concluded the segment by expressing how happy he was for Maxwell. “I felt happy for him. I saw him on TV and I was like ‘Max! This is great!”

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Jay Williams Calls Listener, Forces Him To Pay Their $1000 Lakers Bet

“Don’t get me on national TV and radio and then not pick up the phone when I call.”

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If you owe Jay Williams money, he is going to find you. Just ask Rob, a listener in Orlando who bet the ESPN Radio morning man that the Lakers would advance to the NBA Finals.

Last week, Rob called Keyshawn, JWill and Max and bet Williams $1000 the Lakers would eliminate the Denver Nuggets. Williams said if that happened, he would pay Rob $1500.

Obviously, that is not the way things played out. On Tuesday morning, Jay Williams called Rob demanding payment.

“He owes me my money,” he said. “So you know what we do? We got Detective Pat on the call today. Pat, let’s give this man a call. See if this guy picks up, trying to run away from giving me my money.”

The show’s associate producer Patrick Costello called the number Rob left last week. On the first attempt, the listener did not pick up. Williams vowed to keep up the pressure on social media and national radio and television until he got paid.

“Don’t get me on national TV and radio and then not pick up the phone when I call.”

“You know, getting that money is a wrap, Jay,” Keyshawn Johnson said through laughter. “I told you that.”

The show made one more attempt to connect with Rob before having to turn things over to Greeny. This time, the Lakers fan picked up and acknowledged that he had to pay. He offered to make a donation in Williams’s name.

“I’ll send you my bank account here privately, and then I will send it to the charity of my choice,” Williams agreed.

Rob agreed to the arrangement. Williams asked him if he wanted to apologize for doubting the basketball analyst’s prediction of the Lakers’ demise.

“Apologize? I need the Lakers to apologize to me after that performance,” Rob said. “Because Jesus Christ, that was horrible. That was bad.”

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Stoney & Jansen on LeBron James Retirement Talk: ‘NBA Needs Offseason Stories’

“I think we pick and choose with him. I think I’ve been too hard on him and I’m kind of realizing that.”

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As the Los Angeles Lakers exited the court after being swept by the Denver Nuggets in the Western Conference Finals on Monday night, a grim reality set in across the basketball world regarding the future of forward LeBron James. Widely regarded as one of the best players to ever suit up, James is the NBA’s all-time scoring leader, a 19-time All Star selection, four-time MVP, and four-time NBA champion.

During his postgame media availability on Monday, he stated that he had to seriously think about his future, undoubtedly referencing retirement. James just completed his 20th season in the Association and continues to play at a high level, but is going to think about walking away from the game after falling short of the NBA Finals this year.

“He’s been a pretty good soldier for the game,” said Tom Milikan, morning show producer and assistant program director at 97.1 The Ticket. “There’s been some things I haven’t agreed with him [on] that he’s liked or tweeted or whatever. I think he’s had some ignorance, but I think that applies to every single athlete out there that’s great.”

Throughout his NBA career, James has been the subject of criticism. The ESPN special he participated in titled The Decision saw him reveal he would be leaving the Cleveland Cavaliers to join the Miami Heat. He is also a frequent subject across the network’s programming, including on Get Up, First Take and NBA Today.

“I think we pick and choose with him,” Millikan said. “I think I’ve been too hard on him and I’m kind of realizing that.”

Show co-host Mike Stone read messages from the 97.1 The Ticket text line during the show, many of which criticized James for being a “flopping” player desperate for any semblance of attention since he will not be in the NBA Finals. One text suggested his revelation of weighing retirement was done intentionally, surmising that he has a film documentary crew around him and coming back stronger than ever would make for a great story.

“The league needs some offseason stories,” Millikan said. “From what I know, the free agency class is not all that great this year – and one of the big names is Kyrie Irving, and that’s toxic. It’s sort of like, ‘Hey, maybe they’re generating buzz or trying to do the whole Brady thing.’ So be it – I’ve seen it 15 times in my life.”

Stone recognized that athletes like James are genuinely once-in-a-generation type talents, and that his time in the NBA has been defined by more than what he has done on the court. James has also been an immense advocate for greater causes, including social issues, youth education and community affairs. Whenever he decides to call it a career though, fans should rest assured that James has truly given the game everything he has.

“I want to see the best that they have for as long as possible,” show co-host Jon Jansen said of star athletes. “If they end up playing too long, so be it. I don’t care. Then I know I’ve [seen] it all.”

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Danny Parkins: NFL Teams ‘Don’t Really Care About Your In-Stadium Experience’

“In one year of Al Michaels complaining about the games, they’ve changed two huge rules around it.”

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On Monday at the NFL Owners’ Meetings, flex scheduling for Amazon Prime Video’s presentation of Thursday Night Football was approved 24-8. Games can only be flexed between Weeks 13 and 17 with 28 days notice required. Additionally, a maximum of two games can be flexed per season, with the entire operation being on “a trial basis.”

“In one year of Al Michaels complaining about the games, they’ve changed two huge rules around it,” said Danny Parkins on 670 The Score as the news broke Monday. “[The] first rule already happened, and the Bears are one of the teams that either benefit or are victimized by the rule depending on your interpretation. You can play on multiple Thursdays this year. You can’t play multiple road Thursdays, but the Bears have two Thursday night games – in Washington and home against Carolina.”

In an effort to broadcast compelling action on a national stage, the National Football League did not give all of its 32 teams at least one game on national television this season. Conversely, the New York Jets, complete with star quarterback Aaron Rodgers, will be featured on national television for the maximum of six times, including two matchups on Thursday Night Football. The Jets, along with the Chicago Bears, dissented from voting in favor of flexible scheduling, but Parkins assumes it has nothing to do with the fans.

“My guess is [it is] because they already have two Thursday night games,” Parkins said. “Maybe they’re just altruistic and they care about fans and travel and all that, but I bet you that they said, ‘Well, we’re playing in Week 5 in Washington and Week 10 at home against Carolina. We don’t want to risk Bears-Browns or Bears-Falcons being flexed into Thursday Night Football later in the season and end up with three Thursday night games.’”

Many football fans and media professionals have pushed back on granting the property any type of flex scheduling because of the negative impact it has on injury prevention, something that is not as pronounced with other properties solely because of the day of the week. Sunday Night Football on NBC was previously the only property with flex scheduling ability, and Monday Night Football on ESPN is being granted that ability between Weeks 12 and 17 with at least 12 days notice.

“They don’t really care about your in-stadium experience – they don’t,” Parkins said of the league. “As long as you watch on TV, they’re thrilled because that’s where they make a huge, ungodly percentage of their money – more so than any of the other sports.”

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