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LIV Golf To Air On DAZN In U.S.

“The length of the deal is unknown.”

Jordan Bondurant

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The Saudi-backed LIV Golf tour teed off with its inaugural event in London on Thursday, and shortly before the action got underway, the series inked a deal to distribute events on TV and digitally.

Fans in the U.S. will still not be able to watch tournament action on traditional television, but DAZN subscribers will soon be able to follow the series on the platform. The length of the deal is unknown.

ESPN chose to stick with the PGA Tour, which has been aggressive in its pushback to LIV Golf.

If the television deal with DAZN is relatively short, we could see the media rights follow a similar path similar to what we have seen with participation in LIV events. The players were tepid at first, but once others broke the seal and weathered the initial storm, more stars were willing to join.

The next time the rights are on the market, we could have a real bidding war on our hands.

LIV Golf is also streaming the events on its website, Facebook and YouTube channel.

The series can be seen on television and digitally on a multitude of networks and streaming services. DirecTV will have rights to distribute broadcasts in Latin America, and Germans can watch on Sky Deutschland.

LIV Golf reportedly had talks with Sky Sports and BT Sports in the U.K. but was unable to reach a deal to give the series a TV home in the country.

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1 Comment

1 Comment

  1. Dale Moog

    June 13, 2022 at 1:34 am

    Warner/Discovery(Whatever the new company is called) should have jumped on this. They could put the matches on TNT in the US. They are about the only major media company with out a contract with the PGA that has networks and space to air this. It could have been on HBO max full coverage every hole and have an on air package for 3hr each round on TNT. ESPN has the PGA Tour live on ESPN+ CBS has the network coverage of the tour that they split with NBC. NBC also has exclusive cable coverage of the tour on GOLF. FOX has too many other sports in the spring summer and fall to make this fit (MLB, USFL, horse racing, International Soccer, NASCAR and NHRA plus NFL, and College Football in the fall. another option would have been Amazon but I think that was not a realistic option the last option would have been Sinclair who could have placed it on Stadium but the focus for Sinclair is to play up Bally’s Networks not to pay for right on Stadium.

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Sports TV News

The NFL Still Considering Multiple Offers For Sunday Ticket

The NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has not bid for the package but has stated it is willing to partner with the new rightsholder for a potential deal.

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Sunday Ticket Negotiations

DirecTV currently has the rights to Sunday Ticket. That deal expires at the end of this upcoming football season. The NFL is expected to make a boatload of cash when they decide which media organization gets the next rights to the package. The only question is… who will that be?

Alex Sherman of CNBC reports that the NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has decided not bid for the package. However, they are interested in partnering with the new rightsholder for a potential deal. DirecTV knows that Sunday Ticket is a staple in bars and restaurants and is interested in maintaining those relationships.

Outside of the bar/restaurant industry, success has been limited for the satellite provider with the football package. Fewer than two million subscribers signed up for Sunday Ticket each year which made the package a money-loser for the satellite TV provider.

According to the report, the NFL wants more than $2 billion for the rights and a stake in NFL Media, which is being packaged with Sunday Ticket. Also on the table is the NFL’s mobile rights. The league’s previous mobile agreement with Verizon has ended.

An interesting piece of the negotiations is Sunday Ticket price. According to the report, a buyer would have limited flexibility on pricing. The NFL signed contracts with CBS and Fox and within the framework of those deals, language mandates Sunday Ticket have a premium price. That’s to prevent loss of viewers from the networks that feature local market Sunday afternoon games. So essentially, the price is the price for the consumer.

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F1 Renews With ESPN For U.S. Media Rights

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

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F1 ESPN

The racing series F1 has decided to stick with ESPN through 2025.

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

The reported value of the three-year contract is set to pay F1 $75-90M per year for the U.S. media rights. Amazon had offered to pay roughly $100M per year, with the right to sublicense to a linear broadcast network. Comcast’s offer was similar to ESPN’s in terms of value and the structure. They also wanted to put select races on it’s streaming service, Peacock.

Netflix was in on the negotiations, as well. The makers of Drive to Survive, the streaming series that many credit with the sport’s explosion in popularity in recent years, wasn’t close on on their financial offer. Also, it seems F1 executives were not ready to put all of its races on a streaming service just yet.

Currently, F1 receives $5M per year for ESPN to broadcast it’s races. ESPN has grabbed about 1.0 million viewers per race. That makes F1 a more than viable option for the network to invest into again. ESPN will be able to put a small number of races on its ESPN+ streaming service exclusively. The vast majority being on ABC or ESPN.

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Skip Bayless Says He And Stephen A. Smith ‘Sorted Out’ Their Disagreement

“Brothers fight. We have fought before. I’m assuming we will fight again.”

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Skip Bayless

Stephen A. Smith and Skip Bayless were locked in a war of words last week following the First Take host’s appearance on JJ Redick’s Old Man and the Three podcast.

The origins of their partnership were discussed and Bayless admitted he did not like the way Smith characterized the state of First Take before he arrived on set. Smith insisted that Bayless simply misunderstood what he meant by saying that he was told the show needed him.

Over the weekend, Skip Bayless says he and Stephen A. Smith got together at the Bayless home in California to talk things out in private.

“He was in LA, he came over, we sat by the pool,” he said on the latest episode of The Skip Bayless Show. “It wasn’t the easiest conversation for a while, but we slowly but surely sorted it out. We got through it, and we have been through so much together.”

Bayless reiterated that he considers Smith a brother. They love each other. That doesn’t mean they are always going to remember events the same way or see eye-to-eye all the time.

“Brothers fight. We have fought before. I’m assuming we will fight again.”

Fighting doesn’t mean the relationship is fractured. In fact, Skip Bayless was adamant that he remains closer to Smith than he is to most people in his life.

“I don’t trust easily because of the way I was raised, but I do trust Stephen Anthony Smith. Trust him with my life. Always have and always will. I trust he will always be there for me, and you better believe I will always be there for him.”

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