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Meet The Market Manager: Mark Glynn, iHeartMedia Seattle

“It doesn’t matter if it’s this industry or it’s a medical device industry. It’s always is always evolving and always changing. There’s always going to be a competitor that’s going to come in and it’s going to shake things up, and you always have to be on your toes.”

Demetri Ravanos

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Before we called it iHeartMedia, the company was named Clear Channel and Mark Glynn was working in its Minneapolis building. That doesn’t mean it was a straight line to his current position leading iHeart’s Seattle cluster.

He changed companies while in the North Star State. While he was a National Sales Manager at KATZ Radio, he had a boss that encouraged him not to put down roots too early. See what else is out there.

That is how Mark Glynn ended up in Seattle twelve years ago. Two years after arriving, he came back to Clear Channel, which again, became iHeartMedia.

Mark is the latest subject of our Meet the Market Managers series presented by Point to Point Marketing and there is plenty to discuss. He and his team just moved the legendary KJR to the FM dial. They also are the flagship radio partner of the Seattle Kraken, which just wrapped up their first season in the NHL.

Our conversation hits on both of those topics as well as the advantages the iHeartRadio app gives him with clients, marijuana advertising, and the future of audience measurement.

Enjoy!


Demetri Ravanos: I’m sure moving KJR to FM is something the programming staff had been telling you they wanted and were ready for a long time. But from your vantage point, what happened in the spring that made you say, “Okay, now it’s time to make this move”? 

Mark Glynn: That’s a great question. You know, frankly, it was a game-changer. It’s something that Rich Moore, my Senior VP of Programming, and I had been talking about. But it really starts with going and looking at our play-by-play contracts and what we’ve been able to develop through the pandemic.                    

We knew that if we could pull this off, it was going to be huge, not only for our staff but for the sports fan in Seattle. And certainly watching our sister station, KFAN in Minneapolis, have such huge success was a confidence booster for us. I think this is the world’s greatest sports fanbase in Seattle, evidence to the fact that Seattle Kraken sold out their inaugural season so quickly. It was a no-brainer, but it takes time to build and you’re always concerned when you’re leaping from one branch to the next with what are all of the pitfalls that could happen or if they were going to happen, how would we react. So obviously it took time, but after we made the decision to finally go, it was a matter of how we go and when do we go with the new format on FM.                    

While we were working through some of our final tactical execution in a meeting, our great APD, Kevin Shockey, was on Twitter doing prep, and suddenly he’s like, “by golly, Russell [Wilson] was traded to the Broncos.                   

Rich and I looked at each other and we said simultaneously, this is our moment. We had to act. And in 40 minutes we moved up our timeline and our brilliant team put together really, truly an incredible strategy to get on the air, launching at 12 for the 12s, and from there on was born Sports Radio 933 KJR FM Seattle’s Sports Leader.                

By moving our legendary KJR to the FM dial, we were able to start growing really, truly the next generation of Seattle sports fans and now with the FM and the AM, we were truly able to enhance our sports platform to be the number one destination for the sports fan here in Seattle and change the game. 

DR: What makes the Seattle fans the best in the country, as you say, and what is the place for sports radio in day-to-day culture in Seattle? 

MG: I think that the consumer here in Seattle is so hungry, 24/7, for information about their teams.  What will the Drew Lock era with the Seahawks be? Who are the Kraken going to pick up in this coming draft? What’s going on with the Mariners?               

With this move, we’re able to become bigger and louder and be a place of destination for the fans’ reaction. It does give us an opportunity to really be the home of the fan and drive that interaction like we did on the AM but just in a bigger fashion, if that makes sense. 

DR: Let’s talk about the Kraken, because I’m very interested in what the decision-making process was like in deciding that this is a property you were going to doggedly pursue. I mean, did it begin with the excitement around the name, or were you guys deep into your planning long before that? 

MG: We were definitely in it long before that. We actually have to back up to the University of Washington. It was really a centered and concerted play-by-play strategy we presented them. The University of Washington is a key franchise in this market. It was truly the catalyst to everything else because of how important UW is to the Seattle community. You talk about passion, right? It was important for Rich Moore and me to bring the university back under our roof.               

Simultaneous to working with the great folks at the university, we started working with NHL Seattle, and we built out a joint programming/sales strategy to help with the inaugural ticket drive. The strong success that we had in helping the Kraken sell out their season in, I think, 12 minutes really helped us get to the table and have a different conversation for the play-by-play rights.                  

Truthfully, it goes to the relationship that Tod Leiweke and Rich Moore had that dates back to the Seahawks. Those building blocks were really what cemented the partnership in that we were working on a different playing field. Yes, the financials all needed to make sense, but without Tod’s vision and Rich’s vision, and myself, we couldn’t get to the table to truly have this partnership that we do. And if you’ve ever read anything about Tod, there is an extreme passion to everything that he touches, whether it’s the Maple Leafs, the Lightning, the Seahawks, the Sounders, and the Kraken.                       

We knew that this was a franchise that we wanted to be part of because we could see the passion growing within the community. I believe that the Kraken is still the number one NHL franchise from a merchandising standpoint. That’s important, right? That speaks volumes about passion. 

DR: Maybe I’m simplifying this, but it certainly seems like iHeart really values play-by-play partnerships, particularly flagship partnerships. I would guess you got nothing but support from the corporate level about pursuing both UW and the Kraken at that time. 

MG: Yeah, absolutely. The company is really interested in exploring more of this. You know, we work intimately with both Greg Ashlock and Kevin LeGrett in this strategy development. It is important that we continue to look at this.

We are continuing to look at and analyze different play-by-play opportunities within the Seattle market because I don’t think that we’re done here. We’ve got three stations that can support really solid play-by-play content. And as we all know, content is king. 

DR: So speaking of “content is king,” the digital side of the business, obviously, has never been more important than it is right now. I wonder this not just about the iHeartRadio app, I would ask the same thing about the Audacy app. When you are dealing with what is on someone’s phone, being part of a larger national app, is that advantageous for people to be able to find you from outside the market, or do you have any concerns about getting lost in such a big ecosystem of content? 

MG: That ecosystem only makes us better. The iHeartRadio app allows for incredible distribution of any content. So with the Kraken and with the NHL, there are no geofencing restrictions. With that structure, snowbirds going down to the Phoenix area or to Palm Springs in California in the winter and getting away from the rain, if they are passionate about the Kraken, they can still tune in to the iHeartRadio app, go to KJR and consume that Seattle Kraken content whether they’re on a golf course or whatever it might be. I think it makes us more connected. 

DR: That is a very interesting aspect of NHL play-by-play. Is that something that is worth bringing up with clients in Seattle or is the focus kept on how the station and the team reach the local market? 

MG: The app in itself is always something to brag about. I mean, we are very proud of the app and being able to be distributed through the iHeartRadio app. It’s definitely a game-changer from that standpoint.                    

But again, it goes to the network that we’re building out. Rich has done a phenomenal job, along with Mike Benton, who is one of our hosts within the Kraken broadcast, and Kevin Shockey in building out a robust affiliate network for the Kraken. So I think that when you look at distribution vehicles, the affiliate network along with iHeartRadio is something that we definitely brag about when we’re talking to our clients because it’s about reach, right? It’s a part of how we maximize the reach for our clients and build the best possible program so that they can harness the power of the fans. 

DR: I want to ask you about generating revenue at this particular moment in history. I think if anybody outside of Seattle knows anything about it, they know it is an expensive place, right? It’s hard for me to fathom what we’re going through right now with inflation has done in that aspect. So what does that do to your kind of advertising community? Is it is it possible for some of those small businesses there to have the budgets to make the big buys that we see in some other markets? 

MG: I think it’s possible, but I think it starts with strategy. It starts with what are the goals of the client. Then from there, backing into what the best possible product it could be. It could be play-by-play. It could be shoulder programming with one of our great commentators like Ian Furness, who is a hockey wonk. It’s about finding the right programming to tie them into. There are always going to be ways for us to build programs. It really just comes back to what are the client’s goals, and then how we help them achieve it. It might be a different vehicle than their initial idea.          

I think the other thing is, is that our partnership with the Oak View Group and Seattle Kraken has been something I’ve never experienced before. We walk hand-in-hand somewhat married together in opening doors, whether it’s us opening doors for them or them opening doors for us. That has been something that has been pretty unique throughout this process that has separated us from the pack. 

DR: What are some of the challenges now and maybe even contingency plans that you have had to deal with and develop as Covid changed this industry?

MG: Yeah, I think it’s a good question. The leadership team that’s with me is pivoting. We have to be able to pivot. And if a plan that we built isn’t coming to fruition, we’ve got to be able to identify it really quickly, but then in the same breath, build a strategy that we believe is going to overcome it and help drive the success that we need. Nothing is ever going to be perfect. 

It doesn’t matter if it’s this industry or it’s a medical device industry. It’s always is always evolving and always changing. There’s always going to be a competitor that’s going to come in and it’s going to shake things up, and you always have to be on your toes. I think that’s something that we take a lot of pride in being in this market, is we’ve really changed that philosophy of going from our heels to our toes. 

DR: Think about the way listener behavior shifted during the pandemic. You see all of these stations, regardless of format, reporting 50% and more of their listenership now coming through streaming platforms, directly from the website, whatever. 

Does that give you any kind of optimism in your chair as the market manager that someone, whether it’s Nielsen or another company, somebody is going to wake up to having to sort of simplify the measurement process for audio audiences, because you’d have to figure out how to do both broadcast and digital, right, in order for it to paint a complete picture. 

MG: Yes. I am hopeful that Nielsen will evolve their measurement practice. We’re already seeing our agency partners shift how they buy media to mirror more of a digital approach with CPMs. The reality is that consumers’ media consumption is rapidly changing and it will likely continue – so how we buy and sell media will also evolve. But, speaking in depth about Nielsen’s evolution is something I can’t do…

In regards to iHeartMedia’s evolution, I believe we have put ourselves in a great position to reach the consumer where ever and whenever. Our company has developed a holistic platform capable of reaching the masses along with the ability to reach down to a single device into a more 1:1 relationship. With our robust platform, reaching over 90% of Americans, I am confident that we’re going to continue our evolution in mirroring what the consumer needs and wants as our consumers continue their media consumption evolution.

DR: I’m going to wrap up by delving into what you talked about with your team, always being ready to pivot. You know, it wasn’t that long ago that marijuana became legal to purchase in Seattle. 

I wonder how much you think about the day that might come when you can take advertising money from that industry, even if iHeart says you can’t do it right now, have you started thinking about how that might happen for you in the future? 

MG: I know that the company itself is working with legislators to figure out how to make that work.  It’s obviously a federal situation right now. The Washington State Broadcasters Association I know is very heavily involved with lobbying for that because it is an opportunity, just like gambling is in other states across the country. We’ve obviously taken our fair share of that business here through the Native American tribes. But this is new and it is a category that we’re closely watching. 

BSM Writers

Colorado Hiring Deion Sanders Will Be Constant Gift for College Football Media

“If Coach Prime achieves the same sort of success that he did with the Tigers, he will be far more than a curiosity. Sanders will be a disruptor.”

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Deion Sanders quickly made it clear why the University of Colorado chose him to be its next head football coach.

Coming off a weekend in which the four College Football Playoff teams were announced and all of the other bowl-eligible teams accepted their invitations, Colorado — which went 1-11 this past season — made news for hiring Sanders, the former NFL star who was phenomenally successful at Jackson State.

The media that covers college football and sports as a whole should be thrilled that the Buffaloes program decided to take a big leap for attention and notoriety. Sanders is a bold, risky hire. But he’s also been successful in virtually every venture he’s taken. “Primetime” had a Hall of Fame NFL career and also played Major League Baseball. And he’s a master at drawing attention to himself.

During his first meeting with his new team, Sanders made sure to mention that he has Louis Vuitton luggage to make the point that some of his Jackson State players are coming with him to Boulder — including his son, quarterback Shadeur Sanders. Nick Saban and Kirby Smart probably don’t cite luxury fashion when explaining to their players that they’ll have to compete for starting positions.

Coach Prime will not be boring to cover. (That self-appointed “Coach Prime” title, which was on his name plate at his introductory press conference, is a big clue there.) He never has been. This is a man who said during the 1989 NFL Draft, after being selected No. 5 overall by the Atlanta Falcons, that if the Detroit Lions had selected him at No. 3, he “would’ve asked for so much money, they’d have had to put me on layaway.”

Even if he doesn’t win as much as Colorado hopes, Sanders will pursue top talent — players who want to perform on a larger stage than the FCS-level Jackson State allows — and impact athletes will be attracted to him. He got the No. 1 recruit in the nation, cornerback and wide receiver Travis Hunter, to play for him. (Hunter is following his coach to Boulder.) Now that Sanders is at an FBS school in a Power 5 conference, more stars will surely come.

But if Coach Prime achieves the same sort of success that he did with the Tigers — going 27-5 in three seasons, including a 12-0 campaign in 2022 — he will be far more than a curiosity. Sanders will be a disruptor. And he’ll get the attention that such figures typically draw from media and fans. According to the Denver Post‘s Sean Keeler, at least 400 people attended what felt more like a celebration than a press conference.

Coach Prime wasn’t going to just win the press conference, which is what any school and fanbase want when a new coach is introduced.

If Colorado wanted someone to sit at a podium, and give platitudes like “We want to win the Pac-12 and get to the College Football Playoff,” “We’re going to build a program with young men you’ll be proud of,” or “It’s time to restore Colorado to the football glory we remember,” Sanders isn’t the guy for that.

“Do I look like a man that worries about anything? Did you see the way I walked in here? Did you see the swagger that was with me?” Sanders said during his introductory presser. “Worry? Baby, I am too blessed to be stressed. I have never been one for peer pressure. I put pressure on peers. I never wanted to worry, I make people worry. I don’t get down like that. I am too darn confident. That is my natural odor.”

To no surprise, Sanders announced his presence in Boulder with authority. He had cameras following him as he met with Colorado players for the first time. How many other coaches would have recorded what many would see as a private moment for posterity and post it online?

Sanders caused a stir by putting his players on notice. He warned them he was coming, telling them they’ll be pushed so hard they might quit. He told them to enter the transfer portal and go someplace else if they don’t like what he and his staff are going to do.

That candor, that brutal honesty surprised many fans and media when they saw it Monday morning. For some, that message might have felt too familiar. How many in media — or many other industries — have worried about their job status when a new boss takes over? What may have seemed secure days earlier is now uncertain.

But how do we know other coaches haven’t said something similar when taking over at a new job and addressing their team? We just hadn’t seen it before. But Sanders has been in the media. He knows social media. He understands controlling his own message and telling his story.

Sanders also knows what kind of value he brings to any venture he takes on. How many people would have left an NFL Network gig for Barstool Sports? But Sanders went to where his star would shine, where he was the main show, where he could be Deion Sanders. Maybe he’ll have to turn that down just a bit at Colorado. But athletic director Rick George knows who he hired.

Colorado could have made a safer choice, including previous head coaches Tom Herman, Bronco Mendenhall, or Gary Patterson. A top assistant from one of this year’s Playoff contenders — such as Georgia’s Todd Monken, USC’s Alex Grinch, Alabama’s Bill O’Brien, or Michigan’s Sherrone Moore — could also have been an option.

But what fun would that have been? What kind of tremor would Colorado have created in the college football news cycle? How much attention would a more conventional hire have received? Yes, Sanders has to recruit and win. However, if the objective was to make Colorado football a talking point again, that’s been accomplished.

There could be some friction too. Sanders has already been criticized for being a champion of HBCUs, only to bolt for a mainstream Power 5 program when the opportunity opened. (To be fair, other columnists have defended the move.)

At Jackson State, Sanders tried to control local media when he didn’t like how reporters were addressing him or covering a story. Last year during Southwestern Athletic Conference Media Day, he balked at a Clarion-Ledger reporter addressing him as “Deion,” not “Coach,” insisting that Nick Saban would’ve been shown that respect. Earlier this season, Sanders admonished a school broadcaster (and assistant athletic director) for speaking to him more formally on camera than he did off-camera.

Will that fly among Boulder and Denver media, or the national college football press? It’s difficult to imagine. Maybe Sanders will ease back on his efforts to control reporters within a larger university environment, metropolitan area, and media market. But we’re also talking about Deion Sanders here. He doesn’t bend to outside forces. He makes them bend to him.

Sanders’ stint in Boulder — whether it lasts the five years of his contract and beyond, or less than that — will not be dull. There could be no better gift for the media covering Colorado football. Or college football, a sport already full of bold personalities, eccentric to unhinged fanbases, and outsized expectations. Coach Prime will fit right in.

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BSM Writers

The Media Is Finally Strong Enough To Take On The Rose Bowl

“The whole Rose Bowl organization is stuck in a black and white TV world. The future playoff is Marty McFly stepping out of a Delorean and the Rose Bowl is the Enchantment Under the Seas Dance.”

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I am a sucker for packaging. Take me to a grocery store and show me a uniquely packaged sauce or condiment or waffle syrup and I’ll give it a try just based on bottle size or design. The one packaging ploy that has vexed me is the “biggie size” at the local drive through. I’m always interested in the largest drink possible but don’t necessarily want a grain silo full of fries passed through my window. The College Football Playoff is going “biggie sized” in 2024 and I’ll take all of that I can get.

The College Football Playoff Committee made official last week what had long been speculated, that the four-team playoff field would increase to 12 teams starting with the 2024 season. This was an inevitable move for money and access reasons. The power conferences and Notre Dame stand to gain significantly in TV revenue and the “non-power” conferences finally get the consistent access they have long craved.

What may have finally pushed the new playoff over the finish line was the end of an ultimate game of chicken between college football powers and the Rose Bowl.

There is a scene from the movie The Hunt for Red October when the rogue Russian nuclear submarine is trying to avoid a torpedo from another Russian submarine. The American captain, aptly played by Scott Glenn, tells Jack Ryan; “The hard part about playing chicken is knowing when to flinch.”

The Rose Bowl finally flinched.

The only thing that delayed an earlier move to this new world was the insistence of the Rose Bowl Game to cling to the bygone era of the antiquated bowl system. Only in college football could an organization that runs a parade hold such outsized influence but, until recently, the Big Ten and PAC 12 gladly enabled their addiction to a specific television time slot.

Dan Wetzel is a Yahoo! Sports National Columnist, he also wrote the book Death to the BCS which laid out a very early argument for dumping the bowl system for a Playoff.

“The single hardest thing to explain to people is that the Rose Bowl and its obsession of having the sunset in the third quarter of its game was a serious impediment to a billion dollar playoff,” Wetzel wrote. 

Wetzel makes the point that simply moving the game up one hour would’ve helped the playoff TV schedule immensely, “They were adamant that they get to have an exclusive window on New Year’s Day, the best time of all, not only would they not give that up but they wouldn’t even move it an hour earlier (to help Playoff television scheduling) because then the sun would set at halftime.  It was so absurd but for a lot of years they got so much protection.”

We may never know what it was that finally forced the Rose Bowl to play ball with the rest of the college football world. There are many possibilities, not the least of which was the presence of SoFi Stadium just down the road. The College Football Playoff committee could have always taken the bold step of scheduling games at SoFi, in the Los Angeles market, opposite the Rose Bowl TV window to try to squeeze them out.

It is also possible the Rose Bowl scanned the landscape and realized that, if a 12-team playoff already existed, their 2023 game would’ve been Washington (10-2) versus Purdue (8-5). That shock of reality came with the understanding Ohio State, Penn State, Michigan, Utah and USC would enthusiastically choose a 12 team playoff bid over a Rose Bowl invite. That was the future the Rose Bowl faced with the departure of USC and UCLA to the Big Ten and the 12 team playoff gobbling up the top remaining PAC 12 teams.

I have proposed that theory to many people in the college football world and have received some version of this response from many of them: “They really wouldn’t care who is playing as long as they can still have their parade.”

That is one of the issues at play here; in many ways, the whole Rose Bowl organization is stuck in a black and white TV world. The future playoff is Marty McFly stepping out of a Delorean and the Rose Bowl is the Enchantment Under the Seas Dance.

One other possibility is that the television executives of the major networks, primarily FOX, may have put the pressure on the Big Ten and Pac 12 to have a little less interest in keeping college football stuck in the late 1970’s. It makes sense, FOX has nothing to gain by the Rose Bowl keeping influence. Fox may have everything to gain by getting a media rights cut of the future playoff. Many believe FOX was a driving force behind USC and UCLA bolting to the Big Ten. If that much is true, pressing for less Rose Bowl influence is child’s play.

No matter what was the catalyst to the expanded playoff, it worked and the fans benefited. College football is moving into a brave new world all because the college football powers finally stood up to the old man yelling at the clouds.

Turns out, it was all a game of chicken. And the Rose Bowl flinched.

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BSM Writers

Andrew Perloff Learned From The Master of Sports Radio on Television

“I think I’m really lucky because I went from a really fun and supportive place in the Dan Patrick Show and have now transitioned into what I would also call a very fun and supportive place at CBS Sports Radio/Audacy.”

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It’s a fact of life that not everybody loves their job. To have a job that you love and have fun at is pretty special. For Andrew Perloff, life is good.

“I’m just watching so much sports during the week,” said Perloff. “I don’t come up for air watching sports and I love that.  And the fact that we get paid to sit on the couch for 72 hours…oh my God…it really is the best job in the world.”

That job is being the co-host of Maggie & Perloff weekdays from 3pm to 6pm eastern time on CBS Sports Radio and simulcast on CBS Sports Network. Perloff was an on-air personality on The Dan Patrick Show beginning in 2009 before making the switch to CBS Sports Radio for the new show with Maggie Gray that launched this past January.

And so far, the move has worked out.

“I’m really happy,” said Perloff. “I think I’m really lucky because I went from a really fun and supportive place in the Dan Patrick Show and have now transitioned into what I would also call a very fun and supportive place at CBS Sports Radio/Audacy. I miss the DP Show but I love my new co-workers. (Vice President of Programming) Spike Eskin and (New York Market President) Chris Oliviero have been great. We get a lot of support and a lot of help from those guys and they’ve made the transition so much easier.”

When a new radio program begins, chemistry between the hosts is vital to the success of the growth and success of the show. In the case of Maggie & Perloff, they had an existing friendship from their time working together at Sports Illustrated. 

And that relationship is certainly evident to the listeners.

“I’m having a great time with Maggie,” said Perloff who was an editor and contributing writer at Sports Illustrated and SI.com. “We knew each other pretty well at Sports Illustrated. We’ve been friends for a while now. I have gotten to know her a lot better through the show. It took a couple of months to really find our rhythm and get the show to where we wanted to get it.”

There has been a fun and evolving dynamic to the on and off-air chemistry between the hosts.  Perloff is from Philadelphia and a die-hard Eagles fan while Gray is a fan of the Buffalo Bills.  The Eagles have the best record in the NFC at 11-1 while the Bills are among the best teams in the AFC at 9-3.

Perloff has come to understand just how much Gray loves the Bills and there is a chance that their two teams could meet come February 12th in Arizona for Super Bowl LVII.

“She’s a very passionate Buffalo Bills fan,” said Perloff.  “I always knew that, but to actually sit there on a daily basis and see her sweat out every detail about the Buffalo Bills has been a lot of fun.  We’re keeping our fingers crossed that we’re on a collision course for the Super Bowl and we’re already trying to figure out a Super Bowl bet.”

The easy wager to set up would involve food.

If the Bills win, Perloff would have to give Gray some Philly cheesesteaks.

If the Eagles win, Gray would have to furnish Perloff with some Buffalo Wings.

But it appears as if management wants there to be more at stake for the potential bet.

“Our boss wants us to do something more severe,” said Perloff. “The truth is I’m an Eagles fan so I’ve already won my Super Bowl. Maggie, on the other hand, has no idea what that feels like. I almost feel sorry for her because it’s tough being a Bills fan.

“We have a pretty big rivalry with our team because she’s a Mets fan and I’m a Phillies fan. We get along great expect for those areas.”

The Maggie & Perloff chemistry extends throughout the show and that includes producer Michael Samtur who has his own rooting interests.

Samtur is a fan of the New York Jets who are having a better-than-expected season.

“When the Jets win, I don’t want to see Mike on Monday mornings because he’s smiling so much,” said Perloff. “He’s an unbelievably cynical Jets fan…it’s hysterically funny.

“Mike is doing a great job. It’s really an all-hands-on deck show. I think we all sort of kind of wear each other’s hats at certain times.”

An added element to the show is that it is also simulcast on CBS Sports Network. If there’s one thing that Perloff learned from working with Dan Patrick — who also has a simulcast on television — is that the program is a radio show that just happens to have cameras in the studio. At the end of the day, it’s a radio show on television and not a television show on the radio.

“That’s also my philosophy,” said Perloff. “From a logistical standpoint, to do a good radio show you can’t really focus on the TV side of it. For us, the foundation of the base is to really focus on the radio show and the TV and video comes naturally after that.”

Perloff’s resume also includes writing and co-writing an assortment of magazine stories, books, and television shows while also hosting his own weekend show on NBC Sports Radio from 2016 to 2019. But it was working on The Dan Patrick Show where he learned an important aspect of being a talk show host that he continues to live by at CBS Sports Radio.

What he learned was that you just have to be yourself.

“Dan always wanted us to be authentic in the sense that don’t try to be someone you’re not,” said Perloff. “Don’t try to come up with hot takes just for the sake of hot takes. When you listen to Dan Patrick on the radio, you’re really hearing Dan. He’s not a radically different person off air.”

This is a huge time of the year for sports radio. 

The NFL’s regular season is winding down and college football is heading towards bowl season and the College Football Playoff. Throw in the NBA, college basketball, NHL, and the World Cup and there’s so much going on in the sports world to talk about. 

Perloff can’t get enough of it.

“I love it so much,” said Perloff. “College football is just huge right now. When we bring up a college football story, the phone lines just light up which I think is a reflection of the growing interest in that sport. This is the best time of the year. It’s incredible.”

As Maggie & Perloff head towards their first anniversary on the air, there are goals and expectations heading into 2023. The show has grown tremendously over the course of the first year and while that may have occurred faster than expected, the hope is that the trend continues.

“I’ve been a little surprised by how fast the audience has grown and our connection with the audience,” said Perloff. “One of the great things about The Dan Patrick Show was the community feel with the show and all of the listeners. That’s definitely growing with us and I’d like to see that really take off next year. It makes it so much more fun when you’re doing the show and everybody is along for the ride.”

It’s been a great ride so far and it should be interesting to see what happens if that ride includes an Andrew Perloff vs Maggie Gray Super Bowl matchup in February. It’s not even because the breakdown of Eagles vs Bills would be fascinating but the audience wants more.

That Super Bowl bet would certainly be intriguing.   

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