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Boomer Esiason: FOX Signed Tom Brady For Wall Street

“It makes waves within the Wall Street community, which is very, very important.”

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Everyone has an opinion on FOX signing Tom Brady to join its top NFL broadcast booth when his playing days are over. Many of those opinions are about what Brady can and will do for the quality of the broadcast. Boomer Esiason says that isn’t what the network is worried about.

On Monday’s edition of Boomer & Gio, the CBS NFL analyst made the argument that FOX accomplished its goal for the move long before Brady will ever step into the broadcast booth. What FOX wanted was proof that it would be okay after Troy Aikman and Joe Buck left America’s Game of the Week for ESPN.

“All these guys have got to go on earnings calls to Wall Street investors,” Esiason said. “So right after they lose Aikman and Buck and right before the earnings call, Lachlan Murdoch basically signed Tom Brady to this ridiculous deal. So when he got on the earnings call a couple of days later he could say ‘we’re not losers. We’re not weak. We’re as big as we always are. As a matter of fact, we’re bigger now because we have the greatest player in NFL history signing a contract to come and join us when he’s done. That’s how big we are.’”

He used an example closer to home to illustrate his point. Esiason’s CBS colleague Tony Romo set a new market for top NFL broadcasters when he got a new contract that paid him $17 million annually. Esiason said that was the result of ESPN showing interest in Romo right around the time CBS was getting ready for its own earnings call in 2020.

“When you keep your stars in-house, it’s a good sign that you’re a strong company and you are building. It makes waves within the Wall Street community, which is very, very important.”

Meadowlark Media boss John Skipper is among the many that have made the point that FOX is giving a lot of money to someone that has not proven to be very interesting on television. Boomer Esiason said that is the wrong measure of whether or not it was a smart move. The right measure is in the financial implications.

“Fox Corp’s stock price sat at $32.42 per share on Tuesday, May 10th, the day news of the Brady contract was announced. When the markets closed for the week on Friday, May 13th, the stock had risen to $33.80 per share.”

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Joy Taylor Says Aaron Rodgers Is More Likeable After Pardon My Take Appearance

“It makes him astronomically more likeable,” Taylor said.

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Joy Taylor

On Monday, the Pardon My Take podcast dropped their latest episode which featured an interview with Green Bay Packers quarterback Aaron Rodgers. Big Cat, one of the show’s co-hosts, is a Chicago Bears fan and has spent a lot of time not liking Rodgers publicly.

Colin Cowherd saw one of the many clips that the show shared and brought up how much he thought that Rodgers took ribbing from Big Cat and the podcast in stride. That’s when Joy Taylor offered that the interview could help Rodgers in the long run.

“It makes him astronomically more likeable,” Taylor said. “When you can show that you don’t take yourself that seriously, all of the animosity that people have towards you just kind of starts to wither away.”

She added that the disarming quality helps if people don’t perceive Rodgers as thinking he has all the answers.

“When people feel like they are projecting ‘I know more than you’ and ‘I’ve got it all figured out’ energy, people are like: ‘you got to be the smartest guy on the room all time time? You’re not.’

This is so likeable,” Taylor said. “It’s really funny.”

Cowherd agreed and even said he is probably going to go listen to it after the show.

“Aaron is genuinely laughing as they make fun of him and that is an incredibly endearing quality.”

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WNSR Debuts ‘Power Hour’ with Sami Kincaid

Nashville’s WNSR debuted Power Hour with host Sami Kincaid.

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Power Hour with Sami Kincaid

Nashville has a brand new voice to listen to on WNSR and her name is Sami Kincaid. On Saturday, the station debuted Power Hour with host Sami Kincaid.

The debut show featured Associated Press writer Teresa Walker, Vanderbilt women’s basketball guard Jordyn Cambridge and North Georgia assistant softball coach Alea White. The show is focused on women that are operating inside sports.

The show airs Saturdays from 9-10a CT.

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Sports Radio News

Toucher and Rich: Dennis Eckersley’s Retirement a “Huge Loss”

“When Eckersley got in there (the booth),” Shertenlieb started, “he was great. It made all of them better when Dennis Eckersley was around. It’s going to be a huge loss.”

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Dennis Eckersley

On Monday, Dennis Eckersley announced that he was going to retire from the Boston Red Sox television booth at the end of this season. The current NESN analyst is leaving after twenty years on the air with the team.

The news broke during Toucher and Rich on 98.5 the Sports Hub and it gave show co-host Rich Shertenlieb a chance to mention the news and praise the departing personality.

“When Eckersley got in there (the booth),” Shertenlieb started, “he was great. It made all of them better when Dennis Eckersley was around. It’s going to be a huge loss.”

The show spent the rest of the segment talking about what Eckersley offered that made him so unique. That’s when Matt McCarthy, fill-in for Fred Toucher, said that Eckersley was exactly what you wanted in an analyst.

“You want someone that’s going to give you an opinion,” McCarthy said. “Eck gave you an opinion. He’ll be missed.”

McCarthy also pointed out that this is the latest major shakeup that has happened to the television broadcast in recent years.

“There’s no doubt this is a blow,” McCarthy added. “This is a tremendous loss to that Red Sox broadcast to which has taken a lot of hits over the years with the loss of Jerry Remy, the decision to move on from Don Orsillo and now Dennis Eckersley retiring… they are going to have to find an entertainer in there. Matt McCarthy

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