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Adam Hawk Knew Life Outside Radio Was Possible

The funny thing about radio is you may leave it but it takes time for it to leave you. Meaning, your daily routines in the business don’t just go away the day after you walk out of the studio for the final time.

Tyler McComas

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Waking up at a normal time the day after the Super Bowl was another pleasant reminder to Adam Hawk that his life wasn’t consumed by the grind of radio. For the previous 15 years, watching the Super Bowl meant the stress of constantly taking notes, and trying to create content for everything that was happening, all while facing the inevitability of waking up at 4 a.m. the next day to prep for the biggest The Jim Rome Show of the year. 

But not this year. Instead, Hawk spent the night with family and friends and even indulged in a few drinks, all while watching a classic finish between the Rams and Bengals. It was his first Super Bowl in several years where he wasn’t an executive producer of a nationally syndicated radio show. And he loved the change of pace.

However, that feeling is in no way indicative of what his time on The Jim Rome Show was like. It’s just the opposite. Hawk left the show in late July of 2021 because he wanted a different lifestyle than what radio could offer. He was always passionate about creating the best show possible daily and doing it with a group of coworkers he calls close friends, but he wanted a less demanding lifestyle. 

“I feel like I’ve lived a couple of lifetimes since leaving The Jim Rome Show and radio in general,” said Hawk. “It’s just been a completely different lifestyle. I’ve been super busy with my own business, working another job for a golf association, and then two kids. I filled up my schedule and I felt a sense of freedom that I hadn’t felt in a long time before. That’s not necessarily indicative of The Jim Rome Show, that’s just radio. You’re always chasing content and glued to your phone and TV. Just to have that away from me, it’s felt like five years, in a good way, not a bad way.”

The funny thing about radio is you may leave it but it takes time for it to leave you. Your daily routines in the business don’t just go away the day after you walk out of the studio for the final time. If you’re used to waking up at 4 a.m. like Hawk was every weekday, you’re bound to find yourself waking up at the same time for several days after. 

“The two things I couldn’t shake right away were, my body clock was still waking me up at 4 in the morning,” laughed Hawk. “The show started at 9 a.m. but we were showing up at 5 a.m. I also couldn’t shake the feeling of whenever I would see sports on television, the idea that I needed to form an opinion about what I’m seeing and then turn it into content. When it sunk in that I didn’t have to do that anymore, it was a massive relief.”

Deleting Twitter has also been a massive relief for Hawk. Like so many others in radio, it used to consume his everyday life. It never allowed him to leave work at his actual workplace. Work was always on the screen of his iPhone even at home. So when he decided to leave radio, he couldn’t wait to delete Twitter. Sure, it was odd at first, but he swears by a lifestyle that isn’t controlled by an app. 

July 25th marked one year since leaving the radio business. On that day, some reflection likely happened with Hawk on his decision. Though he’s still happy with the way he decided to take his professional career, you can bet there was a moment when he looked back at the great times he had on The Jim Rome Show. Those good memories that popped into his mind were the camaraderie he had with the rest of the staff. The days were everyone pulled together to accomplish something great. That happened a lot as an executive producer and those are the days he looks most fondly at over his 15-year career.

“I’ve also missed the invitation to be creative every day,” Hawk said. “Radio affords you the opportunity to be creative because every day you have to build a sandcastle, a wave is going to knock it down and you start all over again. The content changes and you have to start over every single day. There aren’t a lot of jobs where you start from zero every day.”

Hawk will always have a special legacy with The Jim Rome Show, seeing as he was the executive producer at the time Rome was elected to the Radio Hall of Fame in 2019. Not only was he there at the time of the highest honor in show history, but he pushed to make it happen. Hawk was even mentioned in Rome’s speech, which was one of the most surreal moments of his entire career. 

“Jim had to stump for votes, which was kind of demeaning for a guy of his skill set, talent, and importance to the industry,” said Hawk. “But I can see how the Hall of Fame, in order to get some buzz going, would want to have these hosts ask their listeners to vote for them because at the very least it gets the hosts talking about it. We had to ask our listeners to vote and find a way to entice them to do so. We created this thing called The Box of Chaos, where we threw a bunch of things into this box, like, we’re going to do these things if we beat the hosts we were up against.”

“We were up against some conservative talk radio guys, where we had no shot, because they had this built-in fan base that’s so much bigger than even Jim Rome’s, but we ended up thanking the listeners and pulling some of that stuff out because they went so hard for us. The box of chaos was super, super fun and it ended with my good friend James Kelly, who works on the show, reading mean tweets about the size of his forehead and it was one of the funniest payoffs and one of the most fun couple of weeks. I got to work really hard on something I really believed in, which was Jim getting into The Hall of Fame. Ultimately it didn’t work, but he got in the next year on his own merit. I got name-checked by Jim Rome in his hall of fame speech which, as a kid, that’s something I would have never imagined. Radio was some of the best times of my life.”

There’s also the thrill and excitement of producing Smack-Off which is one of the most well-known sports radio features the business has ever seen. It’s a huge time for the show and likely a stressful time, as well. 

“Every Smack-Off was a proud moment because there’s a lot of things going on behind the scenes in terms of producing that show,” said Hawk. “That show, in my opinion, is still the most important radio show of the year for our genre, because it’s been around for 30 years and it trends on Twitter and people take it very seriously. It was always a proud moment to produce those.”

Those memories were undoubtedly on Hawk’s mind when he started to consider leaving radio in 2020. He didn’t leave the business until 2021, but the pandemic contributed heavily to his decision. Hawk watched as so many people around him transitioned into a work life from home, where they could set their hours. He was envious of their ability to work remotely and reconnect with family and friends on a different level. 

“I know people have Comrex setups and things like that, but you can’t do The Jim Rome Show from home,” Hawk said. “That’s not possible. I realized that I was in this business where it’s incredibly hard to get time off because content never stops. I think anyone in radio can attest to this. It’s stressful around Thanksgiving and Christmas to think about taking time off because everyone wants it but someone has to be on the air. There’s a lot of games during the holidays. It’s not a normal life. After 15 years of this, I finally thought, I want to trade this in for a normal life. Everyone is thinking, with us, this is the greatest gig in the world. And in some respects it is, but it’s not what the general public thinks. It’s not sitting courtside at Laker games. It’s not flying on private jets to the Super Bowl or being best friends with Odell Beckham Jr. it’s a lot of work and that content doesn’t produce itself.”

If Hawk was going to leave sports radio, he wanted to chase something he was passionate about. He found that in 2020 with a company that specializes in preserving the swanky style of a well-dressed golfer. Nation Golf is a clothing brand for golfers and a style that Hawk believes in wholeheartedly. He was immediately drawn to the business and knew it was a venture he wanted to chase.

“I’ve always been drawn to the timeless, aesthetic of yesteryear,” said Hawk. “You look at these old timers that are wearing these clean pressed shirts and slacks, you’re just like wow, they look as good today, as they did 50 or 60 years ago. It’s the pure definition of timeless. You turn on TV and watch the PGA Tour, nobody is dressing like that, they’re like NASCAR drivers covered in logos or clowns like Ricky Fowler in his bright Orange. There’s no style, charisma, or charm and I think when those guys see photos of themselves in 10 years they’re going to be embarrassed.

“I started looking immediately for vintage golf clothes and Zuckerberg is listening to everything you’re thinking so he put Nation Golf in front of me. I was like, holy s***, I can’t believe someone is doing this and I can buy it new, I don’t have to go to a thrift store. I can buy it new. I just got immediately sucked into it.”

Hawk noticed the Instagram following for Nation Golf was much lower than he thought it should be for a brand so cool. Something clicked for him at that moment. As the executive producer of a Hall of Fame radio show, he had confidence in his abilities to operate promotions and social media on a big-time level. He was curious if he could apply those skills and apply it to the business. He was out to see if he could do just that with Nation Golf so he reached out to founder and CEO Ryan Engle.

“I loved the logo, I loved the name, I loved the clothes and I ended up loving the guy,” Hawk said. “He told me he had taken it as far as it could possibly go on his own and it was the perfect time for me to come down and pitch him. He said, hey, Let’s play 18 holes together, if you’re not a serial killer, we can do this. And we did.”

Business for Nation Golf has gotten progressively better to the point it’s grown exponentially. But he never wanted to rely on The Jim Rome Show to help with the growth of the company, even when he was balancing both jobs daily. Rome was fully supportive of Hawk’s side hustle and only reminded him to ‘keep the main thing, the main thing.’

“I take a lot of pride in the fact I never used Jim’s platform to sell the company,” said Hawk. “I didn’t feed callers to him that were going to talk about it. I didn’t put emails in front of him that were going to talk about it. I tried to keep it as separate as possible. Even on my last day when Jim asked me on the air what was next, I did say ‘Hey, I don’t want to turn this into a commercial for what I’m doing next, but I am going to run my own business’. Didn’t even mention Nation Golf by name, because I felt like he had been sailing that giant yacht of a radio show for 30 years and I didn’t want to be the clown who’s about to jump off and pulling the parachute that has a giant logo of the company on it. That just wasn’t my thing.”

BSM Writers

790 The Ticket Was Something Special And Stugotz Knows It

“I had programmers calling me saying this is the best local lineup that they’ve ever seen, that they’ve ever heard.”

Demetri Ravanos

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When I was making the transition from the rock world to talk radio, there was one show I looked at as a guide. I got laid off from 96 Rock in Raleigh, NC in the summer of 2011. That was the beginning of my flirtations with streaming and podcasts, which is how I stumbled onto The Dan Le Batard Show with Stugotz on 790 The Ticket out of Miami.

Coming from a format that I felt out of place in at times, I instantly latched onto a show that reveled in pointing out how out of place it was in its own format. It became a daily listen for me, which opened me up to hearing other voices on the station like Jonathan Zaslow, Joy Taylor, Brian London, Brendan Tobin, Brett Romberg and others.

There were unique thinkers and passionate sports fans in every day part on 790 The Ticket. What set the station apart though is that I never heard anyone that sounded uncomfortable when the conversation turned to something that wasn’t a Dolphins’ loss or LeBron’s stat line. They talked sports the way normal human beings talk about sports. It was part of their lives, not the only thing they paid attention to.

Look at the outpouring of love for the station on Thursday. Hosts, producers and programmers from across the country took to social media to eulogize the station when the news broke that it would cease to exist the following week.

I can’t say for sure that all of those people felt the same way I did about the station and I cannot say whether or not it was for the same reasons. What I can say is 790 The Ticket had an influence that stretched far beyond South Florida.

Jon Weiner, better known as “Stugotz” to fans of the The Dan Le Batard Show, helped start the station in 2004. He told me that it didn’t take long for him to learn just how much The Ticket’s approach was making an impression on everyone in sports radio.

“I had programmers calling me saying this is the best local lineup that they’ve ever seen or heard,” he said in a phone call on Sunday. “I had people from out of market who had secure jobs at places that weren’t startups sending resumes and tapes because they wanted to be part of it. So yeah, we were aware and it is what we were going for. We got there pretty quickly and we were aware of the impact, not just in South Florida, but throughout the country.”

Last week, Brian “The Beast” London said his internal alarm bells first went off when he heard the Miami Heat were giving up their relationship with 790 the Ticket. The station and the team had been partners since 2008. He said in a YouTube video that it was hard to imagine the team’s games being heard anywhere else.

I asked Stugotz if he had the same feeling when he heard that news. He said in hindsight, he realized it was the beginning of the end, but he didn’t really get a sense something was up until Jonathan Zaslow was let go.

“[Zaslow] had been there since basically day one with us. And so I just kind of figured, yeah, between the Heat and then that I felt, okay, you don’t make a move like that unless there’s going to be some sort of seismic change. Otherwise, there’d be no reason to let him go. That was the moment I was like ‘okay, 790 is likely going away.'”

His feelings are no secret. He took to social media immediately on Thursday and said that the news that 790 The Ticket would soon be going away filled him with both sadness and pride. What Stugotz told me in our phone call was that he realizes that the station lasted about 15 years longer than it should have.

When the station was sold to Lincoln Financial Media, he was not expecting that company to want to keep a sports station. Senior Vice President Dennis Collins surprised him.

“The company saw so much potential in what we had built, both from a lineup and a sales perspective that they kept it going and that’s why it lasted all the way to 2022. We got it up and going and were responsible for the first three or four years, but Dennis saw the growth potential with the lineup we put together. That made me feel great because I had a pit in my stomach like ‘Oh, man, this thing we started is going to go away. It’s going to be three, four years and gone.’ And he said, ‘No, we love it. We want to keep it going’. So that was a huge compliment to everyone.”

Stugotz described the original owner of 790 The Ticket as a “young, good looking real estate mogul driving around in Lamborghinis.” That certainly helped the image of the station when it launched, but it is also a phenomenon that was very of the moment. It’s not 2004 anymore. Lamborghini-owning real estate moguls aren’t chomping at the bit to pour money into radio stations.

The conditions may be similar to what Stugotz and his partners saw in 2004. You could look at the radio landscape in Miami and see a way that a new challenger could fit in the sports radio scene. But what are the chances it actually happens?

It’s a great question,” Stugotz said. “So just to go back to that time, two sports radio stations were popping up in every market. I’m not certain if that’s still the case anymore just because of podcasting and the way the way younger people are consuming media through Tik Tok, Snapchat, and other things that aren’t AM radio.”

He is quick to commend Audacy, the current owners of the 790 AM frequency. Dan Le Batard and Jorge Sedano were part of his early lineups at 790 The Ticket because Stugotz recognized the Cuban-American community in Miami was not being served in the sports space in 2004, just like it isn’t being properly served in the news/talk space right now. That’s why there’s room for the conservative-leaning brand Radio Libre in Miami and other markets are likely paying attention.

“It seems like a good plan, and I know it’s something that the Spanish population should have and deserves to have and probably was not being catered to correctly. So, yeah, I could see there’s a warning sign to some other sports radio stations or news stations in other markets where the Hispanic population is great. Absolutely!”

It is a shame that 790 The Ticket is no more and it is concerning that a station with its legacy and influence can simply disappear. But if we are being real, it isn’t the first station of its kind to suffer that fate and it won’t be the last.

As the media business changes and leaves sports stations vulnerable to something cheaper and with broader appeal, 790 The Ticket and stations like it should be touted as examples of how to rise above the noise and make an impact. Stugotz and his partners looked around in 2004 and said “we can be different and we can do this better” and that’s exactly what they did.

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Chris Simms And His Self-Professed ‘Big Mouth’ Enjoying Life At NBC

“One of the things that I worried about was that I came from Bleacher Report and is NBC going to try to curtail my personality a little bit…sometimes I like to swear on my podcast and do stuff like that and they’ve really allowed me to be me which I really appreciate.”

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To be a good football analyst, one certainly has to know and love the sport but you also can’t be afraid to use the most important tool that you have to do the job. Chris Simms has all of those attributes and NBC lets him use them to the best of his abilities.

“I love football and I love X’s and O’s and I got a big mouth so it’s a great combination,” said Simms. “Between my podcast, Pro Football Talk with Mike Florio, and Sunday Night Football, I get plenty of time to talk and get my studies out there.”

There’s no doubt that Chris inherited that self-professed big mouth from his father, former NFL quarterback and longtime NFL on CBS analyst, Phil Simms.

So, the question had to be asked…does Chris have a bigger mouth than his father?

“Yeah, I probably do,” admitted the younger Simms. “That’s a big mouth to overcome, but I think I probably got him beat in that department.”

Chris Simms set out to follow in his father’s footsteps on the field and played quarterback for Ramapo High School in New Jersey where he earned a pair of All-State honors. After graduating high school in 1999, Simms moved on to play quarterback at the University of Texas where he posted a 26-6 career record as a starter and was the team MVP during his senior season in 2002.

Simms was drafted by the Tampa Bay Buccaneers in the third round of the 2002 NFL Draft and he would guide the Bucs to a playoff berth in 2005.  He would also go on to play for the Tennessee Titans and Denver Broncos completing a seven-year NFL playing career. He spent one season as an assistant coach with the New England Patriots before taking his talents to the world of broadcasting.

He started with FOX Sports as a college football announcer in 2013 and then joined Bleacher Report in 2014 while also serving as a color commentator for the NFL on CBS.

And then in 2017, Simms joined NBC Sports where he has certainly found a home.

“I couldn’t be happier,” said Simms. “It’s a great company to work for. Just good people all around. They’ve given me the platform to be me. One of the things that I worried about was that I came from Bleacher Report and is NBC going to try to curtail my personality a little bit…sometimes I like to swear on my podcast and do stuff like that and they’ve really allowed me to be me which I really appreciate.”

Simms wears many different suits at NBC Sports, most notably his role as a studio analyst on Football Night in America leading into Sunday Night Football. He’s also a part of the SNF post-game show Sunday Night Football Final on Peacock, Pro Football Talk with Mike Florio, and Chris Simms Unbuttoned, a streaming/digital show that is also a podcast multiple days a week.

But the most eyeballs are on him during Football Night in America, the most watched studio show in sports.

“I grew up wanting to play in these games more than be the guy in the studio but this is like the second-best thing,” said Simms. “I was kind of that kid at 4 or 5 (years old) who could tell you every player in the NFL, their number and all that type of stuff. It’s the NFL on the biggest stage. It’s such a well-done show. I get to be there with Maria Taylor along with Tony Dungy, and Jason Garrett, and Mike Florio, and Matthew Berry. We got a great team and it makes Sunday fun.”

From the “it takes one to know one” category, Simms has also made a name for himself with his ranking of NFL quarterbacks. He’s very diligent when it comes to watching the live action and also in his film study and his top-40 rankings have become a hot topic within the business and around the office coolers.

Simms is well aware that his rankings have become a lightning rod of discussion.

“It all kind of started organically just because I would make statements,” said Simms. “People were like ‘Why don’t you start making a list?’ It’s a really hard thing to do. It offends a lot of people and I hate that. I root for all of these guys and I say on my podcast all the time I hope this guy proves me wrong. I hope he shits on me and shows me that I was wrong. It’s certainly not personal. One of the things I pride myself on is studying and immersing myself in the game all of the time.”

Simms became a full-time employee of NBC Sports in 2019, but his first role with the network came in 2017 when he became a studio analyst for Notre Dame Football.

Here’s a kid that grew up in North Jersey where there’s a ton of Notre Dame alumni and he’s standing on the sidelines at South Bend as part of Fighting Irish telecasts.

“Another special entity,” said Simms. “I used to get chills being out on the field every Saturday there. It gave me great experience in a different way with the halftime show and the pre-game show. One of the years I was kind of the third man in the booth but I was on the sideline. It gave me some reps on in-game stuff as well. I think most importantly what that did for me more than anything is that it opened up more eyes at NBC about me.”

And now Simms’ work has him in the discussion for a new potential opportunity down the road. 

NBC, alongside FOX and CBS, has secured a seven-year media rights deal with the Big Ten Conference that will commence next season. NBC will air Big Ten Saturday Night, the first time that Big Ten Football will have a dedicated primetime broadcast on a national broadcast network. Peacock will stream an additional eight Big Ten games each season and NBC/Peacock will air the 2026 Big Ten Championship Game.

There have been rumblings that Simms could be involved in the coverage. Is he interested?

“I’m intrigued by it,” admitted Simms. “I’m very all NFL right now but broadcasting game is fun. It’s definitely something on my radar for sure. I do have some producers here in the building that are like ‘I’m going to tell the boss I want you to do some of the Big 10 games this year and what do you think about announcing?’ I’ve already had some people in my ear talking about it. It’s awesome for the company regardless. It just expands our football world. As far as me being involved, we’ll see.” 

In a relatively short amount of time, Chris Simms has built up quite the broadcasting portfolio. From FOX to Bleacher Report and CBS to his current expanded role with NBC, Simms has established himself as one of the premier NFL analysts in the business and his podcast has given him the freedom to do something that he loves to do. Including putting his money where his mouth is. 

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The Pat McAfee Alternate Broadcast Presents Unique Challenges

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Alternate broadcasts are all the rage these days, and ESPN, in conjunction with Omaha Productions, debuted a new one this weekend as The Pat McAfee Show aired an alternate broadcast of the Clemson and North Carolina State game Saturday evening.

A few weeks ago, I wrote that Manningcast copy-cats were destined for failure. And while I don’t believe McAfee’s debut was a failure by any stretch of the imagination, I couldn’t help but notice it brings its own set of challenges.

First and foremost, College Football Primetime with The Pat McAfee Show — the world’s most convoluted way to say “The McAfeecast” — doesn’t really resemble the Manningcast. And rightfully so. I’m not sure there are two more polar opposite sports media brands than the Mannings and McAfee. The Mannings are funny, but not too funny and never “blue”, while often concerned about how finely quaffed their hair looks and whether the button-down shirt color matches with the Nordstrom quarter-zip they’ve donned. Meanwhile, McAfee wears his black tank-top, like usual, and put his best Pittsburgh-ese foot forward.

Even though the Mannings and McAfee are opposites doesn’t mean they can’t work together, however. The alternate broadcast was a win for Manning, a win for McAfee, a win for ESPN, and a win for viewers.

People love Pat McAfee. Plain and simple. For a multitude of reasons that we can get into in a later story, but let’s focus on that for a moment. It was a big portion of my column a few weeks ago. The Manningcast works because people like Peyton and Eli. The KayRodcast doesn’t work because people hate Michael Kay and Alex Rodriguez. It’s honestly, truly, that simple.

I think it benefitted the McAfeecast to debut with a smaller game, which seems counterintuitive because it was a matchup of top ten teams in primetime. But let’s be realistic, a number five versus number ten ACC game doesn’t hold the same weight as a number five versus number ten Big Ten or SEC game. And it helped McAfee and crew, because there are obvious kinks to work out.

Firstly, there are entirely too many people on the screen. I’m going to have nice words to say about BostonConnr than the eight-and-a-half-year-old that went viral earlier this summer, but god love ya, your time to shine likely isn’t on primetime on ESPN. In my opinion, for the McAfeecast to really work in the future, a similar setup to the Manningcast with McAfee and A.J. Hawk being the prominent figures on screen is the best solution to the problem. I know McAfee believes in his boys. It’s one of his more endearing qualities, and is frankly part of the reason his show is so successful. But you’re reaching a different audience on ESPN2 on Saturday nights, and the reason the either tuned in or will stay is because of McAfee’s presence.

I didn’t get a great feel for McAfee’s thoughts or reactions on the game simply because you didn’t get a closeup of his face. The best moments of the Manningcast, outside of Eli flipping the double birds or Peyton saying “I can’t hear shit”, have been when the pair have been absolutely disgusted by a decision made by a coach or player and their face shows it without any words following up their reactions. And McAfee definitely holds that ability, and I wish I would have gotten a better sense of his facial reactions on-screen.

Also, and I know this is something McAfee can’t actually control, he had to be a bit more reserved on cable television. Part of the allure of The Pat McAfee Show is the — let’s call it extreme candor — with which he speaks. I believe that’s the scholarly way to write “he says f*** frequently”. And believe me, I subscribe to the theory that the FCC should allow hosts the ability to say obscenities 15 times per week, so I’m down for McAfee’s swearing. But you’re just simply never going to get that on ESPN2. You’re likely never going to get that if the broadcast aired on ESPN+, either. For a “family friendly” company Disney, those cards are just flat out never going to be on the table for McAfee.

One of the things McAfee is known for is his boundless energy, which felt lacking at times on Saturday, but it’s understandable. The man was on College GameDay earlier in the day, flew back to the studio to do the alternate broadcast after travelling the day before to get to Clemson to be on GameDay. I’m sure that takes a toll. On top of that, you’re doing something new for the first time, while trying to, essentially, heard cats on the screen, and you can be a little wiped out by the end of the night.

However, the goodwill McAfee has bought with fans over his extreme generosity was on display as the alternate broadcast donated more than $100,000 to Dabo Swinney’s charity, The Jimmy V Foundation, and the American Red Cross. It was a brilliant move for a debut broadcast, because it acts as a slight shield for criticism. How can you complain about something that raised hundreds of thousands of dollars for charity?

The alternate broadcast, for the most part, avoided the biggest problem I have with the Manningcast. The interviews. I’ve never been watching Monday Night Football, or the Manningcast for that matter, and thought “Man, I wish they were talking to Tracy Morgan right now!” McAfee brought on Peyton Manning, for obvious reasons, and former NC State quarterback Phillip Rivers. That’s it. They didn’t rely on guests to carry them through down periods. The eight folks on screen did most of the heavy lifting, and for that, I thank them.

The McAfeecast was certainly different than any other alternate broadcast I’ve consumed. The crew shooting hoops for extra donations to charity during stoppages of play definitely kept things light and interesting. I couldn’t help but be invested in whether or not someone would bury three out of five threes during an injury timeout for more money for charity.

Speaking of injury timeouts, McAfee planned a giveaway and told fans to use a certain hashtag and when to screenshot or take a picture of their TV. Immediately following him saying “now!”, an injured player appeared on the screen, and he instantly shouted “No! Not now! No! We don’t want that, and we hope he’s ok”. It was a light-hearted, nearly hilarious moment that brought levity to the situation.

The highlight of the cast, however, was — in true McAfee style — picking up on things other broadcasters wouldn’t, like an angry fan. The entire crew shouting at the same time in this specific moment was spectacular television.

Overall, I thought the McAfeecast got off on the right foot. There is undeniably a market for an alternate broadcast based around the former NFL punter’s personality, and I look forward to seeing where the show goes from here.

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