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Big Ten Finalizes Largest Media Rights Deal in College Sports History

The conference will earn more than $8 billion over a seven-year deal with CBS, Fox, and NBC. It will generate $1.1 billion per year. Its previous deal with Fox and ESPN garnered the conference $440 million annually.

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BIG TEN, CBS, NBC, FOX SPORTS

Per a report from Sports Business Journal‘s Michael Smith, it’s official: The Big Ten has secured and finalized the largest media rights deal in college sports history.

The conference will earn more than $8 billion over a seven-year deal with CBS, Fox, and NBC. It will generate $1.1 billion per year. Its previous deal with Fox and ESPN garnered the conference $440 million annually. The soon-to-be 16 schools in the conference, after the additions of USC and UCLA, will receive nearly $70 million annually from the deal.

The contract also sees the Big Ten’s women’s basketball tournament championship game migrate to CBS.

As for the perceived overlap between the SEC and Big Ten during the 3:30 PM ET window on CBS, Warren said the conference was more than willing to work around prior contractual obligations.

“I made up my mind early on that I was not going to put CBS in a position where they had to say no because they had to break the SEC contract,” Warren told Sports Business Journal. “It wasn’t the right thing to do. So we just had to get creative.”

Peacock will become the conference’s streaming home, and NBC has agreed to a $100,000 advertising budget with each conference member to promote their academic institutions. NBC will have 16 games per season in primetime under the terms of the newly signed deal.

Fox’s package of Big Ten games will grow from 24-27 to 30-32 games through the end of the deal in 2029.

Each network will air the Big Ten’s football championship game during the lifetime of the deal. Fox will air four, CBS will air two, and NBC will air one.

Sources told SBJ that while ESPN was not included in this media rights deal, there’s a possibility talks could continue to bring ESPN a smaller package of games than previously negotiated.

Sports TV News

LIV Golf Nearing TV Deal With The CW Network

“LIV Golf television analyst David Feherty had hinted that the upstart league could potentially have a deal in place with The CW Network for American television rights.”

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LIV Golf

According to a report from Front Office Sports, LIV Golf has laid out a deal with The CW Network for television carriage in the United States.

The deal is a multi-year agreement that will see the tour own real estate in lesser-viewed time slots on the network. A revenue-sharing relationship between the tour and the television network is expected to be struck.

LIV Golf television analyst David Feherty had hinted that the upstart league could potentially have a deal in place with The CW Network for American television rights.

After a standup comedy show in West Palm Beach last week, Feherty reportedly told the crowd “Have you heard of CW? I might get fired for this, but…,” according to report from Tom D’Angelo of The Palm Beach Post.

Sports Business Journal reporter John Ourand had previously reported a deal between the Saudi-backed breakaway golf tour and the network was likely.

Nexstar Media Group — the nation’s largest television owner — is the majority owner of The CW Network. There are around 220 affiliates of the network on over-the-air television stations. Rumors of an acquisition of LIV Golf’s rights come on the heels of The CW Network being linked to the potential launch of a college football bowl game that would air exclusively on the network.

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Stephen A. Smith: ‘I Don’t Feel Obligated To Agree With Black Community’

“I want the Black community to always know that they have somebody in me that’s going to at least tell the world what we’re feeling and why, whether I agree with it or not.”

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Stephen A. Smith is out promoting his new memoir Straight Shooter. He recently sat down for a conversation with Men’s Health magazine.

Interviewer Rachel Epstein covers a wide variety of topics with Smith. Some are about what can be found in the book. Some are about the First Take star’s public perception.

She asked how Smith balances the responsibility of representing the Black community with his brand. On ESPN, Smith is known for being unique and unapologetic for his sometimes over-the-top persona.

“Number one by being fair,” he said. “By trying to gather as much information and educate myself on issues as much as I possibly can.”

He added that he has never felt pressure to think a certain way or say a certain thing. Even if pressure existed, he prides himself on not giving in to it.

“I never feel an obligation to agree with my community. I believe we all have a right to think the way we want to think. But I do feel a responsibility to make sure that the perspective emanating from my community is heard, even if I disagree.”

Stephen A. Smith is one of the highest-paid and most visible employees at ESPN. He said that a certain responsibility comes along with that status. He wants the Black community to know that even if he doesn’t agree, he will make sure people know what he is hearing when he is on TV talking about an important subject.

“I want the Black community to always know that they have somebody in me that’s going to at least tell the world what we’re feeling and why, whether I agree with it or not.”

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Kathryn Tappen Joining NBC’s Big Ten Coverage

“Tappen was in line to replace Michele Tafoya as the sideline reporter for Sunday Night Football but was passed over by the network in favor of Melissa Stark.”

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NBC has tabbed Kathryn Tappen as its sideline reporter for the network’s upcoming coverage of Big Ten football, according to a report from Andrew Marchand of The New York Post.

According to Marchand, Tappen was in line to replace Michele Tafoya as the sideline reporter for Sunday Night Football but was passed over by the network in favor of Melissa Stark.

Tappen has hosted Notre Dame football’s studio coverage and Peacock Sunday Night Football Final. She also worked as NBC’s lead interviewer for its coverage of the PGA Tour, but left that broadcast team at the end of 2022 as part of the network’s larger shakeup of its golf coverage.

The appointment of Kathryn Tappen conceivably concludes the Big Ten on NBC broadcast crew. Noah Eagle and Todd Blackledge are expected to pair as the network’s play-by-play announcer and color analyst, respectively. NBC has yet to officially unveil its coverage plans for the 2023 college football season.

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