If you listen to many shows, they follow the same playbook. That’s why so many of them sound the same.
"The best communicators in this business start by figuring out where their listeners’ brains are and then going there."
"Rewinding the clock just so you can have your say about a loss or a story the rest of us have moved on from is so...
"If you’re too harsh these days, you’re an insensitive, racist, tone-deaf moron. If you’re too careful, you’re a neutered, cookie-cutter, yawn inducing bore that’ll also be...