"We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future."
Simply put, CNN's morning revamp has still relegated the network for third-place early-day status, behind its cable news brethren.
A scaling back of original projects is an about-face from the programming strategy of the past decade implemented by former CNN president Jeff Zucker.
The Weather Channel coverage of Hurricane Ian in Florida averaged 2.48 millions total viewers including 689,000 within the key 25-54 demographic.
For the 6:00 AM to noon Eastern period, Fox News was, by far, tops on cable with 1.97 million total viewers including 298,000 within the key...
As noted in the network total day averages below, Fox News, CNN, and MSNBC each drew above average from their regular daytime programming.
"Ideally, Biden and his administration hoped to reach a significant portion of the prime time TV audience on this Sep. 1st night."
Not only did MSNBC attract 4.88 million total viewers, it was the most-watched outlet for hearings coverage on TV overall.
"With coverage of the July 4th shooting from 1-6 p.m. ET, Fox News Channel led the major cable news networks averaging 1.63 million total viewers."
"Hutchinson and the bombshell information she had delivered boosted the hearings' ratings, scoring 13.2 million total viewers across all major networks"