"Netflix had considered acquiring sports broadcasting rights previously but decided against it."
"The Grandstand with Daniel Ricciardo and Will Arnett will air on ESPN2 while the traditional telecast of the race airs on ABC."
The company, which reported its subscriber numbers reached 223 million, pointed to its library of sports documentaries, docuseries and the like as a factor in growing...
"Just two months ago, Ted Sarandos, one of the company's co-CEOs, said he didn't see live sports as a priority for Netflix or as a path...
"It looks like the tennis series will start off with a bang due to the events that have ensued dealing with top-ranked player Novak Djokovic. "
"Netflix will shrewdly need to continue to rethink its strategy because its first-mover advantage and long-time industry leading dominance is no longer guaranteed."