"When you have a deep menu of choices to provide solutions for a client, you must pick carefully and not throw too much into a proposal."
"Traditional ads-TV, Radio, and Print- break through the digital clutter. Additionally, the decline in third-party cookies for digital purposes is causing ad ineffectiveness."
"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee...
"In 2020, Google Ads billed $147 billion. Radio collectively billed under $10 billion"
"It shouldn't take much convincing to get your most successful clients on the air with a testimonial campaign."
"If the GOAT can keep swinging and missing, putting himself out there and showing up, can't you?"
The future is at the center of a new episode of Media Noise. Demetri Ravanos talks about the future of ESPN, Jeff Caves talks about selling...
"Two heads are always better than one, and more than ever, creative ideas and customer service are the number one priority for our advertising partners."
"It may take a little more effort, but if you have an 18-34-year-old targeted station in your cluster, grab a dance partner and start executing some...
"Recently, I was asked for some referrals on a GSM job opening in a smaller Midwest city."