“We now know that error is tracking towards 60 billion lost TV impressions and $700 million worth of TV ads that marketers couldn’t buy.”
"The first two hours of "Reframed: Marilyn Monroe" were down 13 percent in total viewers and down 17 percent among adults 25-54."
"NBCU is hoping a successful test leads to switching to iSpot.tv’s data going forward."
"It is a big problem for sports in particular, as many games are watched at parties or in a sports bar setting."
Monday Night Football has been doing significantly well so far this season, showing a 20% increase in viewership season-to-date from both the 2019 and the 2020...
"The return of fans and a normal 162-game schedule seemingly did a lot to help MLB ratings on ESPN."
The media ratings giant is testing 3,000 devices over the next year.
According to Nielsen's measuring tool The Gauge, video streaming overtook broadcast TV in the month of May.
"When you work for a great company like ESPN, there are benefits and things you have to adapt to. I'd say the benefits far outweigh the...
The broadcast group is on the hook for $1.82 billion in media rights fees this year.