"When considering how to sell live play-by-play commercials, four factors come to mind: broadcast times, tv, streaming rights, and announcers."
"Don't confuse marketing with sales. We are not human advertisements or, even worse, spam."
"The key was to learn how to be versatile enough in your approach to respect how others communicate."
"He knew what he wanted and, much to my relief, was happy to make a verbal contract and trust me with the details."
"Try the 3 E’s: Experience, Exposure, and Education."
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.
"Plenty of sellers have a news talk/sports talk combo to sell especially if they are in AM-heavy clusters."
"The radio industry is underrated as a reach medium and many other things, but I have always thought we should temper our use of such one-sided...
"Remember, even Low-Ball Lenny deserves love."
"It's all about having options which it appears the NCAA has none."