"Maybe we should focus on the 50 percent of restaurants that expect to make more profit in 2023 and are aggressively hiring to do it."
Mike Scott, former Regional President for iHeartMedia in the Mid South, explains why there is no better tool for a seller than the live endorsement and...
"Distance, like absence, can make the heart grow fonder."
"Creating exclusivity increases every spot and live read's value and sends the message that the advertising partners and their success matters to your station."
Live endorsements are the gold standard of talk radio—a one-on-one personal endorsement from the credible host to the listener. So why do we continue to abuse...
"Endorsement partnerships renew 4x—6x better than non-endorsement deals and can last for years, withstand every business downturn, budget cut, or even a pandemic."