“Sports brands need to meet [Gen Z] where they are, and the best way to do so is through creators who are cultivating highly engaged and...
It’s a testament to TikTok’s popularity that a medium like sports radio is willing to test the waters and incorporate it into its digital marketing strategy.
“I read TikTok’s terms of service; I went down a TikTok rabbit hole yesterday … This is so crazy,” Rogan told his guest Theo Von.
Godwin sat down with Recode host and Vox journalist Peter Kafka at the Collison Conference in Toronto.
“Only a small percentage of Gen Z — and an even smaller proportion of Gen Alpha — will watch a three-hour live sporting event, preferring video...
"We’re specially trained in the world of TSL (time spent listening), and the longer people view your content on TikTok, the more the app rewards you...
"He said that the league should be developing an app that takes "an AI-driven approach" to fandom."
In two years on TikTok, Yahoo News has accumulated 1.7 million followers by following a straightforward adage: It’s all about engaging with communities instead of uploading...
"Fans saw thirteen TikTok spots on FOX during the World Series. The spend and presence put the social video platform amongst more traditional Major League Baseball...
"Since returning to live events this past July, our fans have graciously expressed a tremendous appetite to attend WWE shows."