The company lead in both total viewership and the pivotal 18-49 age demographic for the first time in three years.
The 2021 Summer Olympics were the least-watched Olympic Games officially on record, including both summer and winter games.
Bill Simmons of The Ringer criticized Peacock's coverage of the Summer Olympics, namely the accessibility of the content.
"Airing major moments featuring Simone Biles or Sunisia Lee 13 hours after the event results were broadcast elsewhere gives a young viewer nothing to anticipate."
"Everything gets bet on. It's just some stuff, such as basketball, gets a lot of action, other stuff receives less. But you add it all up...
The Tokyo Olympics primetime ratings continue to stack up poorly against the numbers from the 2016 games in Rio.
"The 2016 Games in Rio de Janeiro delivered an average of 30.7 million viewers across all of NBC's platforms for the first four nights of competition....
Peacock has seen 54 million signups this week thanks in large part to NBC's coverage of the Olympics on the platform.
Demetri Ravanos is back to look at an interesting week in the sports media. He welcomes Seth Everett and Brian Noe to a show that touches...
"Most of you that paid for the game through Peacock are going to cancel the subscription once the Olympics are over, right?"